I work hard and with passion. I bring this quality to my work in design and marketing, and I help organizations identify how they want to be viewed by their audiences. I execute that by creating digital content such as infographics, logos and social media components. I also market their missions with visual and written storytelling.

1. SHIREEN AFKARI
University of California, Davis
Psychology (B.A. 2016),
Professional Writing and
Communication minors
City News Reporter and
Associate Editor & Newsletter
Manager,
The California Aggie Newspaper
Philanthropy Chairman,
Davis Collegiate Panhellenic
Association
Research Assistant,
Center for Mind and Brain
1

2. CONTENTS
SLIDE 3 WEBSITE REDESIGN & OPTIMIZATION
SLIDE 5 NEWSLETTER DEVELOPMENT & EDITS
SLIDE 12 INFOGRAPHIC CREATION & PROMOTION
SLIDE 14 SOCIAL MEDIA MARKETING & STRATEGY
SLIDE 16 REFERENCES
SLIDE 17 PORTFOLIO CHANNELS
2

3. UC DAVIS
SUSTAINABILITY
WEBSITE REDESIGN
3

4. CHALLENGE
The UC Davis Sustainability
Department, an on-campus
organization, had a website that
included tremendous amounts of text,
little or no visually appealing
photos and graphics, redundant
navigation, and outdated text.
The overall goal was to create a
more visually appealing site by
reducing text, adding more engaging
photos and graphics, and simplifying
the navigation in order to allow the
audience to navigate towards their
interests and goals more
efficiently.
SOLUTION
Redesigned the website by providing
recommendations focused on a specific
tab, “Campus Progress,” which also
included eight sub-tabs.
Developed a project plan, which
outlined the research, analysis, and
editing process.
Provided a preliminary analysis of
the websites’ purpose and audience,
and an evaluation of its current
strengths and needs by conducting a
usability test.
Described editing objectives and 4

5. BEFORE AFTER
Implementations & Suggestions:
• Less text, more visuals, simpler navigation
• Subsection links instead of chunky text boxes
• Highlight progress with “Where are We Now” vs. “Find Out More”
• Added timeline which gave a sense of headway
• Simplified content and format thereby making it easier to update with new information
• Presented key ideas using sections and images
• Link to information using captivating titles and synthesize the main point of each
subsection
5

6. THE CALIFORNIA
AGGIE
NEWSLETTER STRATEGY
6

7. CHALLENGE SOLUTION OUTCOME
Create the first
weekly newsletter
for The California
Aggie, UC Davis
student-run
newspaper
Develop a listserv
from scratch and
organically
increase number of
subscribers
Segmented lists based on
behaviors from past email
engagement and website
interactions (content
downloads, site page
visits, etc.)
Measured results and
optimized these segments
in order to strategically
choose and highlight each
weeks’ top stories
Managed various email
campaigns, including the
template designs, calls-
to-action, and content
used in newsletter blurbs
Collaborated with
Increased
subscribers by
approximately 150%
within the first
two months
Increased average
click rate from
12.9% to 84.7%
Increased average
open rate from
69.2% to 89.3%
7

8. THE WEEKLY BIT
8

9. WRITING SAMPLES
THE AGGIE
https://theaggie.o
rg/city/
9

10. UC DAVIS
STUDENT HEALTH &
COUNSELING
SERVICES
10

11. CHALLENGE
Persuade UC Davis
students to acknowledge
mental health risks and
remind our target
audience that common
student life behaviors,
such as poor diet, lack
of sleep, binge
drinking, and lack of
exercise can soon turn
into dangerous habits
Reach out to UC Davis
students to bring
awareness to overall
well-being and mental
illness
SOLUTION
Included statistics
about disastrous
outcomes of poor mental
health–including
suicidal thoughts,
anxiety, and poor
academic performance to
emphasize its
importance
Made statistics pop out
with appropriate
symbols and graphics to
represent data
Prioritized information
in a way that
OUTCOME
INFOGRAPHIC
11

12. TIDES:
Vision, Mission,
and Approach
Strategy Redesign
12

13. 13
Challenge
Promote Tides’ new image through various social
media platforms, such as Facebook, Twitter and
LinkedIn, and the website
Create a consistent brand image
Solution
Collaborated and effectively communicated with
the strategy, development, and client services
departments to brainstorm a marketing strategy
Launched annual report on social media sites and
created a social media schedule for each day of
the week to promote Tides’ revamped image
Conducted and reported brand audits on approx.150
non-profits represented by Tides, known as
“Projects of the Tides Center”
Outcome
Created a consistent brand logo represented on
the websites of each of Tides’ projects