segmenting the market for the following manufacturers: Toys Toothpaste Breakfast cereal Accounting software Car cosmetics

1. MARKET SEGMENTATION
COURSE:MARKETING
Subject : segmenting the market for the
following manufacturers:
• Toys
• Toothpaste
• Breakfast cereal
• Accounting software
• Car cosmetics

2. SHINTO CHAKKIATH ANTO (191ADB081)
LAAM THAVHEETH ABDUL SUKKOOR (201AIB089)
EMIL PINAKKATTIL JAIN (191AMC059)
CHITTOPARAMBIL JOFIN ALAN (191AMC041)
GROUP MEMBERS:

3. • The global toys market is projected to grow at a rate of 2.5% from 2019 to 2024
and reach a market value of USD 94 Billion by the end of 2024. The increasing
demand for toys among children is offering a lucrative opportunity to market
players, thereby encouraging new and innovative product launches. However, the
shift toward game consoles and smartphones from traditional toys and games is
expected to hamper the market growth during the forecast period.
• According to a recent study by MRFR, 90% of young children's playful activities
involves toys. Furthermore, toys help in keeping the children engaged while
guardians perform other important tasks or simply rest.
• Some of the key players in the global toys market are Tomy Company, Ltd
(Japan), The LEGO Group (Denmark), Spin Master Ltd (Canada), Hasbro, Inc.
(US), Playmates Toys Limited (Hong Kong), Jazwares, LLC (US), VTech (Hong
Kong), Funko Inc. (US), NECA (US), Tru Kids Brands (US), Mattel, Inc. (US),
MGA Entertainment Inc. (US), Basic Fun, Inc. (US), WowWee Group Limited
(Hong Kong), and Kenner Products (US).
TOY INDUSTRY SEGMENTATION

4. SEGMENTATION CHART
GLOBAL TOYS MARKET
TYPE DISTRIBUTION CHANNEL REGION
• preschool toys
• soft toys and dolls
• action toys
• arts and crafts toys
• construction toys
• vehicles, and
others.
store-based Non store-based
• North America
• Europe
• Asia-Pacific
• The rest of the
world.
• Hypermarkets
• Supermarkets
• specialty stores
• others
• e-commerce industry

5. MARKET SEGMENTATION
BABY TOYS
under one year baby or toddlers
or pre school year baby
They receive the most toys
in quantity.
LADS TOYS
school going kid aged 6 to 8
Most money is spent on
toys for this aged kid.
CHILDREN TOYS
aged between 9 to 11.
Tend to be more
sophisticated , Often need
access to the internet and
involves complex design.
Child drives the buying
decision.
• An increasing trend in electronics toys and computer assistant learning.
• Difficult to predict the upcoming fashion: high market risk.
• Highly seasonable: pre Christmas period ( 30%-55% sales occurs in that part of the year.)

6. TOOTHPASTE INDUSTRY SEGMENTATIONS
• The global toothpaste market is projected to grow at a CAGR of 6.1% during the forecast period.
• Increasing dental problems among children and adults, due to poor eating habits, and the rise in
popularity for herbal oral care products are the factors primarily driving the toothpaste market.
Moreover, rising premiumization and consumers seeking more targeted solutions are accelerating
the growth of the market studied.
• The rise in consciousness of oral health has helped vendors introduce oral hygiene product
categories, like teeth-whitening products. One of the popular products used for teeth whitening is
whitening toothpaste. Manufacturers offer toothpaste with teeth-whitening functionality that
differs from ordinary toothpaste.
• Geographically, Asia-Pacific accounts for a major share in the market, mostly because of a strong
customer base, coupled with increase in household expenditure and changing lifestyles.

7. INDUSTRY OUTLOOK
Largest
Market
Fastest
Growing
Market
Compound
annual
growth rate
(CAGR)
Major
Players
Market
summary
Asia Pacific South America 6.1% • Procter &
Gamble
• Unilever
• Colgate-
Palmolive
• GlaxoSmithKl
ine PLC
• Lion
Corporation

8. BENEFIT SEGMENTATION
Benefit segments Demographics Behaviour Phychographics Favored brands
Economy(low
price)
Men Heavy users High autonomy ,
value oriented
Brands on sale
Medicinal(decay
prevention)
Large families Heavy users Hypochondriacally
, conservative
Crest
Cosmetic(bright
teeth)
Teens , young
adults
Smokers High sociability ,
active
Aqua-fresh , ultra
bright
Taste(good taste) Children Spearmint lovers High self-
involvement
Colgate, Aim

9. • The breakfast cereal manufacturing industry comprises of companies that produce
ready-to-eat cereals made with corn flakes, wheat or puffed rice and cereals that must be
cooked prior to eating like farina or infant cereals. This industry is a highly concentrated
one since the top companies account for 80% of industry revenue.
• Changing demographics and breakfast habits in emerging economies are key driving
factors in the market. Rising adoption of western dietary habits and shifting consumer
preferences towards healthy food can augment market growth in coming years.
Traditional breakfast menus are expected to be replaced by healthy food products due to
growing health consciousness among consumers. Rising cases of chronic diseases, such
as diabetes and heart attacks, owing to unhealthy food habits can fuel demand for fiber-
rich diet. Cereals are enriched with high fiber ingredients, including barley, wheat, rice,
and corn. Increasing TV advertisements and increasing awareness among parents
regarding health benefits of cereals can augment market expansion in coming years.
Moreover, growth of middle class population owing to urbanization in emerging
economies can stimulate demand for ready-to-eat meals.
BREAKFAST CEREAL INDUSTRY SEGMENTATION

10. BENEFIT SEGMENTATION
Type Benefits Demographics Target customers
Bulk Cheap Income Price conscious
Flavour
/taste
Sweet / colourful Age: kids , tweens
and teens
Taste conscious
Healthy Nutritious Lifestyle Diet conscious
Hot cereals Fresh / Easy to
make
Age :elderly Independence
conscious

11. READY-TO-EAT CEREAL INDUSTRY MARKET SHARE
KELLOGGS
GENERAL MILLS
POST
PRIVATE LABEL
QUAKER
OTHERS

12. ACCOUNTING SOFTWARE MARKET SEGMENTATION
• The accounting software market today is categorized into four market segments: small
company systems, midmarket company systems, beginning ERP systems, and tier 1 ERP
systems. Each segment is based on the size of the organization in terms of the amount of
its revenue.
• Assist Cornerstone, Epicor, Unit4, Tally Solutions Private Limited, yonyou (Hong Kong)
co., Ltd., Infor, and Workday, Intuit Inc., Sage, SAP, Oracle, Microsoft, Xero Limited,
Kingdee International Software Group (HK) Ltd. Priority Software, FreshBooks, among
others are some of the major players in the global accounting software market.
• The Accounting Software market has always been identified as the most popular sector
worldwide due to its usage. It has been in demand ever since its inception and has
continued to be in demand. Several things have changed since the different products of the
Accounting Software market was introduced to the global market. These changes have
only positively influenced its growth. The Accounting Software market might be the first
of its kind to have a positive growth ever since the beginning.

13. FLOW CHART
ACCOUNT
SOFTWARE MARKET
RETAILERS
SERVICES
MANUFACTURERS
LEAD USERS
FOLLOWERS
LEAD USERS
FOLLOWERS
LEAD USERS
FOLLOWERS

14. COMMON PURCHASE MOTIVATION FOR ACCOUNTING
SOFTWARE, IN %
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
PURCHASE MOTIVATIONS
43%
29%
17%
10%
10% 7%
5%
PERCENTAGE%
INCREASE FUNCTIONALITY
REPLACED DATED SYSTEM
IMPROVE USABILITY
CONSOLIDATED MULTIPLE SYSTEM
IMPROVED PRODUCT SUPPORT
REDUCED COST
IMPROVED REPORTING

15. • The automotive aftermarket industry is projected to generate over $680 billion by
2024. With the number of people prolonging the life of their vehicles, car
cosmetics continues to be an important market.
• The average age of an auto on the road today – 11.5 years old. This means more
people will visit aftermarket shops to maintain and improve their vehicle. Fixing
the small damages can restore the pristine appearance from when you first
bought it. Hence the appeal of car cosmetics.
• One of the most prominent car cosmetics in the market – body shops. The
majority of car owners visit these shops at least once throughout the life of their
vehicle. Due to this, body shops are the number one aftermarket for car
cosmetics and generate over $40 billion in revenue.
CAR COSMETICS INDUSTRY SEGMENTATION

16. CAR COSMETICS MARKET REVENUE SHARE IN %
Architectural
30%
Automotive
10%
Wood
10%
Protective coating
8%
General industrial
12%
Transportation
12%
Packaging
18%
Architectural Automotive Wood Protective coating General industrial Transportation Packaging

17. SEGMENTATION CHART
GLOBAL CAR COSMETICS MARKET
TYPE DISTRIBUTION CHANNEL REGION
• Paints
• Extra fittings
• Cleaning materials
• Lights
• Others
store-based Non store-based
• North America
• Europe
• Asia-Pacific
• The rest of the
world.
• Spare parts market
• Car painting
• Repair centers
• others
• e-commerce industry

18. THANK YOU!