This is an analysis of an HBR Case Study by Anita Elberse and Sunil Gupta titled "Hulu: An Evil Plot to Destroy the World?". Their case was published June 29, 2010 by Harvard Business School.
10. THE ECOSYSTEM(s)
STRENGTHS WEAKNESSES
● content accessibility
● overs DVR-type
functionality
● flexibility of devices
● may use from
different locations
● can customize which
‘channels one
subscribes to’
● on-going
subscriptions with
various providers
● advertising
● cost
● share with friends /
embed as a player in
sites
● flexibility of devices
● may use from
different locations
● basic = free
● advertising
● Hulu Plus = cost
11. RICH PICTURE OF HULU
Original Content Providers (HBO, Netflix,
SHOWTIME, Starz, etc.
Late to market with original programming
21st Century Fox, theWalt Disney
Company and NBCUniversal OWN
HULU and produce much beloved
content viewers love
(outside of Hulu streaming)
Users / Subscribers
12. A new disruption for Hulu would be if networks and
cable channels that they have not yet signed on to
provide content via Hulu launch their own TV
Everywhere Apps beforehand. This could prohibit their
interest in adding their content to Hulu’s system.
What I am trying to show here with the rich picture is that Hulu has two main downfalls / issues we need to consider: they have come late to market with original programming AND they often limit viewers favorite shows to a finite amount of episodes (Modern Family) or a release date that seems unsatisfactory to their subscribers of their content.
A new disruption for Hulu would be if networks that they have not yet signed on launch their own TV Everywhere Apps beforehand. This could prohibit their interest in adding their content to Hulu’s system.