Data Portfolio on Coca-Cola for Full Sail University.

1. Krystle Smith, Mahayla Marston, Geraldine Smith Arrington, James Cotton March 27, 2022
Data Portfolio
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2. History
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3. • Dr. John Pemberton, a Pharmacist, invented Coca-Cola in May 1886
in Atlanta, Georgia. He started selling the soda at a local pharmacy
for 5 cents a glass in 1888. Frank Robinson gave Dr. Pemberton the
suggestion to name the pop Coca-Cola.
• Brand/Division/Subsidiary Detail: The Coca-Cola Company was
founded in1892 by Asa Griggs Candler, who brought the formula
and labeled it. Coca-Cola has several beverage brands, Sprite,
Fanta, Dasani, Glaceau Smart Water, Minute Maid, etc.
COCA-COLA HISTORY
THE BEGINNING
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4. A few years after Coca-Cola designed the signature bottle
shape, somebody sold it to investors led by Ernest Woodruff,
and that's when Coca-Cola went public on August 26,1919.
Jacob’s Pharmacy is the first place to sell Coca-Cola.
There is no sole owner of the company. It has a larger group of
investors from around the World. They have many shareowners
from America, including Warren Buffet, who says he will never
sell his share. The Coca-Cola Company is (130 years old), sold
in 200+ Countries/Territories, 200 products worldwide.
PART TWO
COCA-COLA HISTORY
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5. Financial Data
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6. Financial Data.
• Coca Cola is a perfect beverage for their audience, promoting
happiness and positivity for every drink along with a thirst
quenching and refreshing product.
• Since late December of 2021 Coca Cola has been on the rise
financially compared to the previous year making up to
$38,655,000 in Total Revenue compared to a $33,014,000 the
previous year.
• Net revenues also grew 9% for the 2021 third quarter and grew
15% for the full Year; Comparable currency neutral operating
income (Non-GAAP) Declined 12% for the Quarter and Grew
12% for the full year.
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7. Commercial/Billboard
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8. Television Media Commercial
CBS Network (CBS Morning News), USA Network
(Monday Night WWE Raw and Temptation Island),
• The Target Audience During These Tv Shows Is At The Highest
Point. Cbs Morning News Is 35-55, And 18-34 Watches Usa
Network Monday Night Wwe Raw And Temptation Island.
• Commercial About Coca-Cola During These Programs Will
Remind You To Grab A Coca-Cola And Look At Your Favorite
Television Show.
• Tv Ad Production Costs $1,000 To Over $50,000 Broadcasting
Costs Average $104,700 To Around Million Are Better. The
Costs For Both Depend On The Length And Time Determine
The Costs.
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9. The Television Commercial
Smooth, Silky, Delicious Coca-Cola Grab One From The Fridge
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10. • The Average Traditional Billboard
Costs About $750 To 14,000 Per Month.
• A Digital Costs $1,200 To 15,000
Monthly.
• The Costs Depend On The Cost Per
Mile, Design Production, Labor, And
Installation.
• When People Drive Or Have A
Passenger, You Tend To Read
Billboards, Comment About The
Signage, And Sometimes Stop By The
Places You See.
Don’t You Wish You Were Drinking An Icing Cold
Fresh Coca-Cola Right Now!
Billboard AD
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11. Movies, Radio, and
Product Placement
Advertisement
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17. 17

18. Target Audiences, and
Youtube Ad, and
Facebook Ad
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19. Target Audience
Persona 1
• 18 year-old White Female
• College student
• Cheer leader
• Low level income working
as a waitress
• Outgoing, open-minded
• Influencer
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20. • 30 year-old-male
• Married, 2 kids,
family oriented,
Manager at
Restaurant, Mid
level income,
outgoing
Persona 2
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21. Online Ads
YouTube
• Personal channel
• Building their audience
through exciting videos
• Connecting their brand
and happy times together
• On Average $2000 per
month
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22. • Advertising through
videos that only last
10 seconds
• Mixed messages
• Utilizing word of
mouth strategy
• Consistency
• On average
$200-800 per month
Facebook
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23. Advertisment Video
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24. References:
Benitez, M. R. (2022, February 7). Everything you need to know about TV advertising costs. Fit Small Business. Retrieved March 27, 2022, from https://fitsmallbusiness.com/tv-advertising/
#:~:text=Main%20TV%20Advertising%20Costs&text=TV%20ad%20production%20costs%20can,second%20commercial%20on%20network%20television.
Carter, B. (2001, January 12). High ratings for Fox's 'Temptation'. The New York Times. Retrieved March 27, 2022, from https://www.nytimes.com/2001/01/12/business/high-ratings-for-fox-s-temptation.html
etsy, etsy. (2018). I will drink here or there cat hat soda coke adult humor. Etsy. Retrieved March 27, 2022, from https://www.etsy.com/listing/971298253/i-will-drink-here-or-there-cat-hat-soda?
gpla=1&gao=1&&utm_source=google&utm_medium=cpc&utm_campaign=shopping_us_c-craft_supplies_and_tools-canvas_and_surfaces-stencils_templates_and_transfers-
clip_art&utm_custom1=_k_Cj0KCQjw8_qRBhCXARIsAE2AtRaosIA823uz94HEmaD5bCcxXT1o2OFKjjSVQ0pR0S7kn-
RR44NbWUYaAhQbEALw_wcB_k_&utm_content=go_1843970770_66522695661_346397940211_pla-295943621186_c__971298253_468315543&utm_custom2=1843970770&gclid=Cj0KCQjw8_qRBhCXARIsAE2At
RaosIA823uz94HEmaD5bCcxXT1o2OFKjjSVQ0pR0S7kn-RR44NbWUYaAhQbEALw_wcB
google, google. (2007). Google search. Retrieved March 27, 2022, from https://www.google.com/search?sxsrf=APq-WBtBn24MyfmxD6_6R3-
udaXOPTJcyA%3A1648354829457&source=univ&tbm=isch&q=coca%2Bcola%2Bimages&fir=Kdqc04_6cd5KLM%252CTLYDt1ki8aHmgM%252C_%253BiLjiV2b_3uXT9M%252CTLYDt1ki8aHmgM%252C_%253Bk
s-lUssdySg0qM%252CTLYDt1ki8aHmgM%252C_%253BpHYDjbruWWlFfM%252C83yWGMOxnP07KM%252C_%253Bd39a8l6wG-
Np3M%252CTLYDt1ki8aHmgM%252C_%253BAxGTeIos_TbmcM%252CTLYDt1ki8aHmgM%252C_%253B0W2hw3wZ7UDg9M%252CTLYDt1ki8aHmgM%252C_%253BzNOGTbHhgCd6WM%252C0YiDG3idnUm
2RM%252C_%253BpWNfQHM3gNIIxM%252Cs0AXatZMxVm2PM%252C_%253BsMpVeP-
PSiNRHM%252C7ohxYwXli0wQQM%252C_%253B_Mx6eXobtrVLGM%252C83yWGMOxnP07KM%252C_%253B3Uhwl4lc5JjBGM%252CLkcvoFLwXi0MOM%252C_%253Bqj-
oQmcoankOLM%252CNq2vMhxkGwef_M%252C_%253Boi4b_yY2_rdgUM%252CAFZx7Sajds0g1M%252C_%253B8Z7pDaeA8V5PTM%252CAFZx7Sajds0g1M%252C_%253BRetOcGBu5gKM9M%252CTLYDt1ki
8aHmgM%252C_%253BtI5-p5kDHWJPSM%252Cf8fW2MLDeSwT8M%252C_%253B0Vty9MuqA-Fq5M%252CNq2vMhxkGwef_M%252C_&usg=AI4_-
kSeGUtFrrOl8TemcVcByASf8AKmiQ&sa=X&ved=2ahUKEwi19sqguOX2AhXglIkEHe9BCpQQ7Al6BAgMEF8&biw=1638&bih=961&dpr=2.5
Oz, D. (2017, October 2). WWE News: Breakdown of ages of WWE audience illustrates interesting trend. Bleacher Report. Retrieved March 27, 2022, from https://bleacherreport.com/articles/1040312-wwe-news-breakdown-of-ages-
of-wwe-audience-shows-interesting-trend
Team, S. post. (2022, January 21). How much are billboards? costs, Tips, & the Pros and cons in 2022. Signpost. Retrieved March 27, 2022, from https://www.signpost.com/blog/how-much-are-billboards/
#:~:text=On%20average%2C%20traditional%20billboards%20cost,Check%20out%20this%20resource.
Financial information. The Coca-Cola Company. (n.d.). Retrieved March 27, 2022, from https://investors.coca-colacompany.com/financial-information
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25. Coca-Cola Red on the silver screen - news & articles. The Coca-Cola Company. (n.d.). Retrieved March 27, 2022, from https://www.coca-colacompany.com/
company/history/coca-cola-red-on-the-silver-screen
Global cloud-based communications and PR Solutions leader. Cision. (2017, July 17). Retrieved March 27, 2022, from https://www.cision.com/2017/07/top-10-u-s-
radio-stations/
Haskell, L. (2021, November 24). Radio advertising costs: How much is it? (and how to get the best price). Fast Capital 360. Retrieved March 27, 2022, from https://
www.fastcapital360.com/blog/radio-advertising-costs/
Jones, S. (2020, February 10). How to #29: How much does product placement cost. Hollywood Branded Blog. Retrieved March 27, 2022, from https://
blog.hollywoodbranded.com/how-much-does-product-placement-cost
Refreshing the world: Coca-Cola and radio - arbitron.com. (n.d.). Retrieved March 27, 2022, from https://www.arbitron.com/downloads/Coca-Cola_DeeperDive.pdf
Sychowski, P. von. (2016, December 31). 1916-2016: 100 years of Coca-Cola on the big screen. Celluloid Junkie. Retrieved March 27, 2022, from https://
celluloidjunkie.com/2016/12/31/1916-2016-100-years-coca-cola-big-screen/
Upcoming releases - release dates, trailers, info and more. IGN. (n.d.). Retrieved March 27, 2022, from https://www.ign.com/upcoming
https://unsplash.com/photos/6khcjtoQH9Y
https://unsplash.com/photos/CiUR8zISX60
https://unsplash.com/photos/CLxxr51_qGE
https://unsplash.com/photos/ByrMl_4o8jk
https://unsplash.com/photos/WH7TOz_zdbY
References
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26. References
Coca-Cola segmentation, targeting and positioning. Edrawsoft. (n.d.). Retrieved March 27, 2022, from https://
www.edrawmind.com/article/coca-cola-segmentation-targeting-and-positioning.html
sadnan.nahid041. (2022, January 31). 7 advertising strategies of Coca-Cola. The Strategy Watch. Retrieved
March 27, 2022, from https://www.thestrategywatch.com/advertising-strategies-cocacola/
Gao, Y. (2018, April 11). Coca-Cola Makes Happiness Online. Medium. Retrieved March 27, 2022, from https://
medium.com/rta902/coca-cola-makes-happiness-online-596338490390
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