1. 排队通 Easy Queue
iPhone & Android App.
Business Proposal by Pixel Fairy
all right reserved.

2. What will you do if your wife/girl friend/
boyfriend want to dinner at this restaurant ?
• A. Just waste 1 hour to wait for the table
• B. Just go away and upset your honey, then hear words from her for
the whole next week.
• C.or ?

3. What can you do when you seeing your potential customers
cant wait and goto your competitor’s side ?
• A. just let them go.....
• B. sing a song or dance to keep them in front of your restaurant and
blocking the entrance.
• C.or ?

4. We provide the best solution for both sides.
we are Easy Queue

5. Executive Summary & Business Idea
• Easy Queue is a cross-platform (iOS & Android) for queueing up, booking and
pre-order system in China (by the end of 2013, smartphone user in China will
reached 500M.）
• The system can be primary applied in restaurant.
• Just a few simple steps, Easy Queue user can get the queueing tickets and pre-
ordering without hustle. And we provide more flexibility for customers, save
time from spend hours waiting outside of the restaurant/center.
• New Channel for advertising.
• Provide E-coupon for CRM.
• Maintain customer loyalty
• Less space is needed for the center as less customer is waiting.
• Less occupying time of the restaurant table.
• Better Inventory and resources arrangement for restaurant.

6. How does Easy Queue works?
User Base Client Base(restaurant, CS,
(public) bank,etc)
iPhone
+
Android iPAD

7. How does Easy Queue work?
2. Request and data
stored in Pixel Fairy Sever.
user app/ user app/ onsite customer
queue up function booking function client app
3. Request received.
1. User select restaurant, seat and preferences.
and automatic update the waiting list.
6. waiter update the list and
assign table manually.
Data send back to PF sever. 5. Updated data
4. user check out the menu
stored in Pixel Fairy Sever.
8. Once waiter assigned 7. Receive push notification and preorder
table, the preorder list will and redeem the table.
be printed out and user can
take it with them.
Actual product demo can be arranged by request.

8. Speedy Circle
1
customer get queue
ticket and booking
thru easy queue
app.
6 2 3
Shorten the Win Win : customer can be
customer pre-
waiting time, wait table
increase
1. Restaurant make more remotely with our
ordering thru our
build-in menu.
customer loyalty. business in shorter time. notification push
2. Customer spend less Increase the retention rate Increase the retention rate
customer can get the real time
time on waiting. queue status.
5 4
Decrease the Once the table confirmed, the
occupy time of preorder list will be printed out and
table, speed up send to the kitchen once it is double
the turn around. confirmed with client.
Save time for customer
Decrease the occupy time of table.
Save time for waiter

9. How can we help restaurant ?
1. A simple app to manage onsite, offsite queuing, booking.
2. Preordering , save time and save table occupy time : lower down cost and increase income.
3. Restructure table order from the statics, increase profit margin.
4. Better inventory management by the pre-order ranking list.
5. Increase the customer loyalty by decrease the waiting time.
6. Review customer feedback from the app, to provide a better service.

10. Extention
What we can do next ?
As the food menu has been built in.........
We can do TAKE AWAY service in phase 2 !!!

11. Estimated market size & Pricing/Revenue Model
Please
check
the
prototype
demo
video
:
h4p://www.youtube.com/watch?v=eYqYLoDYJmQ&feature=youtu.be
h4p://www.tudou.com/programs/view/krre4DrF3Xs/
tudou
viewing
password
:
pf

12. Project References
King’s Game
Platform : iPhone
Objective : Convert a traditional party card game into
a “interactive smartphone party game” with more
excitement, variables and strategy.
Revenue Model : Selling apps on iTunes
launch date : June, 2011
Full version
http://itunes.apple.com/app/kings-game/id436105620
Demo 视频 :
http://www.tudou.com/programs/view/L8KaK9OQ1OI/
http://www.youtube.com/watch?v=xtpUpsZmqhs
Because of the innovative game play, King’s Game have been
invited to participating in ChinaJoy (the biggest game
exhibition in China) B2B section.

13. Project References
China What’s Weather 中国神⻢马天⽓气
平台 : iPhone
⺫⽬目的 : A funny weather app with user generated
content
Revenue model : Advertising 。
launch date : Dec, 2011
http://itunes.apple.com/cn/app/id479136416
At Jan 2-3 of 2012, with very limited marketing budget, What’s weather
climb up to rank 4 in the download list, which is on top of lots of players.

14. Business Details & Key personnel
赵善⻰龙 Shawn Chiu (CEO, CD)
Shawn Chiu is a Hong Kong Chinese with 10 years of interactive and digital content experience. His edge is
in creative - applying insights, ideas and his sense of aesthetics across different digital media to produce
results and products.
Shawn has worked as creative for international agencies including Oglivy HK, Wunderman (HK, London and
BJ), Grey Relationship Marketing SH before.
In March of 2006, he was shifted to Disney Interactive Media Group SH as creative head.
In Disney, Shawn has supervised the creative direction of Disney products in different digital platforms
including Mobile, Online and Broadband Premium.
For Mobile, He has launched three Disney brand handsets and also numerous SMS, MMS, Mobile Games,
Animations and WAP service.
For Disney Online, Shawn has focused on the creative of Disney China Official Website, the web traffic (page
view) growth eight times and the Disney Internet Membership growth more than double in two years.
In 2007, he has successfully launched the first China Disney Online Causal game "Disney Magicboard
Online" with the biggest China Online game company SHANDA.
At 2009, He has also lead the creative direction of the first China Disney MMOPRG “ Disney Fantasy Online
with online game company Net Dragon.
Besides, he was also the creative lead of Disney and Tenscent QQ cooperation , also Perfect World “Hot
Dance Party” Avatar items cooperation.
Shawn now is also the creative consultant of Xi Yang Yang.
Shawn Chiu
Tel : 86-13681911442
shawn.chiu@pixelfairy.cc