Future Market Insights has announced the addition of the “Social Media Engagement Applications Market: Global Industry Analysis and Opportunity Assessment 2016-2026" report to their offering.

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Global
Social Media Engagement
Applications Market
Share, Global Trends,
Analysis, Research, Report,
Opportunities,
Segmentation and Forecast,
2016-2026
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3. Social Media Engagement Applications allows different kinds of users to exchange data
which can be in the form of text, image, video, audio etc. via social media platforms such
as Facebook, Twitter and LinkedIn etc. Because of variety of features and advantages
offered by these media services, their user base have grown exponentially and is still
growing.
A lot of established companies have their business model based on social media
applications such as Facebook, WhatsApp, LinkedIn etc., while there are other companies
who are attracting huge traffic from these social media applications which ultimately
reflects as sales conversion.
With the advent of smartphone and its increasing penetration among the users, mobile
applications now contributes major chunk of the revenue for social media companies.
Even government organizations are actively participating in social media platforms either
to advertise about their works, or to provide information about a particular topic to users
or for opinion polls. Increasing penetration among social media users have enabled many
advertisement agencies, PR firms, mobile apps and service provider companies whose
business model is based on social media engagement applications and this trend is
expected to continue.
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Report DescriptionReport Description

4. Social Media Engagement Applications Market Segmentation
On the basis of platforms:
• Social Networks-applications which allow users to connect with each other via a
profile or group of profiles. Most common social networking sites are Facebook,
LinkedIn etc.
• Media Sharing- media sharing platforms allows users to upload and exchange
different sorts of media such as video, pictures etc. YouTube, Instagram are the most
common platforms for media sharing.
• Microblogging– microblogging platforms allows users to exchange content in the form
of comments, images, video links etc. Twitter is a famous microblogging platform.
• Blog Forums – blog forums allows users to exchange ideas with each other in the form
of blogs and posts. Wordpress is one such famous blogging platform and there are
several others.
• Social New - websites and their mobile apps publishing news articles or information
comes under this category. Some of the famous social news platform are Digg, Reddit,
etc.
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5. • Others - lots of other social media platforms have come in the market such as location based
services, social bookmarking, aggregators, collaboration tools, broadcasting tools etc.
There are other sub segments of social media engagement applications market. Some of them
are:
Sub segment on the basis of device usage:
• Desktop - users accessing social media applications from desktops
• Smartphone Web – smartphoneusers accessing social media from websites but not mobile
applications
• Smartphone App - smartphoneusers accessing social media from mobile applications but not
website
• Tablet Web - tabletusers accessing social media from websites but not mobile applications
• Tablet App - tabletusers accessing social media from mobile applications but not websites
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6. Sub segment on the basis of users:
• Individual – individual users using social media for personal usage
• Corporates - corporate entities using social media for advertisement, ad sales or
other purposes
• Government Agencies - government agencies using social media platforms for
advertisement or to provide public domain information
• Other - lots of other users such as NGO’s, communities, organizations etc.
• Sub segment on the basis of demography:
• Gender - usage of social media applications is relatively high in males than females
• Age – according to age, social media users can be segmented into age brackets such as
< 15, 15-30, 30-50, 50 >
• Profession – by profession market can be segmented into professional and personal
users
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7. • Others
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Segmentation of social media engagement applications market on the basis of
geography:
• North America (U.S., Canada)
• Latin America (Mexico. Brazil)
• Western Europe (Germany, Italy, France, U.K, Spain, Nordic countries, Belgium,
Netherlands, Luxembourg)
• Eastern Europe (Poland, Russia)
• Asia Pacific (China, India, ASEAN, Australia & New Zealand)
• Japan
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8. Regional Overview
Regional usage of social media platform depends highly on regions population and
accessibility of the internet and smartphone devices, which is why largest percentage of
users are located in APAC regions followed by European, American and other regions.
With increasing accessibility of the technology and supporting devices to poorer nations,
distribution of usage of social media platforms will solely rely upon population of regions.
Increasing internet usage, smartphone penetration will be the major drivers for global
social media engagement application market. Other drivers which will contribute in
market growth are increasing awareness among non-users, decreasing cost of broadband
and data tariffs, increasing benefits offered through applications etc.
Difficult to use GUI’s, social and economic factors, accessibility issues will restrain the
growth of social media engagement application market. Government regulation also
restrict social media usage for example China has blocked social media platforms such as
Facebook, Twitter, YouTube etc. and thus deprive a huge chunk of world’s population
away from the benefits of social media.
Major social media engagements applications are Facebook, YouTube, LinkedIn, Twitter,
Google Plus, Instagram etc. Business model may differ from company to company but the
underlying structure of these companies is based upon usage of social media
engagement applications traffic.
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engagement-applications-market
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