1. Shannon Ford
6736 W Wisconsin Ave • Wauwatosa, WI 53213
414.731.9025 • fordshannon7592@yahoo.com
Professional Experience
Moroch Partners LLC June 2014 – December 2014
Account Services and Public Relations Intern
· Public Relations work including strategy, news releases, pitches, social media calendar
· Research competitive landscapes and compile decks to develop counter strike strategies
· Create and execute social media strategy
· Executed Packers Activation Days with McDonald’s team
· Proactively develop and pitch news releases to media nationally
· Worked with: McDonald’s of Northeastern Wisconsin and Upper Peninsula Michigan, Red River Valley,
South Central Wisconsin and Northern Illinois, Packers
Savage Solutions LLC November 2013 – March 2014
Account Services Intern
· Develop campaign strategies
· Brand building
· Brand identity and key message development
· Research competitors and create competitive plans
· Public Relations work including strategy, news releases, media lists
Tuckaway Country Club June 2013 – October 2014
Bartender/Beverage Cart
· Monitored and updated inventory
· Time management
· Keep calm in fast pace environment
· Able to anticpate needs of members
· Developed high level communication and etiquette skills
Aveda Experience Center November 2013 – February 2014
Aveda Keyholder and Advisor
· Assisted with training
· Extensive product knowledge
· Sales experience
Volunteer Work
Brew City Bully Club September 2014 – Present
Brand Ambassador
· Assisted with promotions
Hunger Task Force July 2013
Brand Ambassador

2. · Collected food at Irish Fest
Education
University of Wisconsin-Milwaukee
Bachelor of Arts in Journalism, Advertising and Media Studies, December 2014
Emphasis on: Public Relations and Advertising
Minor: Communications
Accomplishments and Activities
Four-year member of UWM Panther Dance Team 2010-2014
Single handedly raised over $500 for UDA Nationals cost
Ad Club Officer 2014
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