This is a per-sales pitching for a Digital Media proposal

1. Pre-Sales Pitching - PPT

2. Social networks have become
the new darling of advertising
Much of the legwork is being
done by dedicated fans, for
free.
Establish a social community
of fans who advertise by word
of mouth
 Rely on Power of Social
Networks
Promoting a business online
involves developing a website
Participating in industry/trade
Chip in forum debates, blogging
and social networking sites
Use pay-per-click & banner ads
Listing your business info in
business directories
Employ search engine
optimization (SEO) techniques.
 Calculated Visibility in Internet
Meeting professionals from
other, related businesses is an
effective strategy
It provides opportunities to
learn about your competitors
Ask for referrals, form
mutually beneficial alliance in
complementary industries
Spread awareness about your
business to like-minded people
 Networking
Signs and Hoardings
Print
Broadcasting Media
Advertisements
Direct Mail
Public Relation Advertise - Consider these
channels for Advertising
Customers are people - not
numbers.
For example, when you send
out New Year cards each year
You not only gain customer
loyalty
But you also inspire customers
to promote your business to
the people they know.
 Develop Relationships with
your Customers
Things like pens, magnets and
calendars are good
merchandising ideas
As these tend to stay in use,
and within view, for extensive
periods of time.
 Offer Freebies
In effect, piggyback off the
success of another business.
Whenever you think of one
brand, the other brand comes
to mind, and vice-versa.
Business partnerships can be
very effective advertising
tools.
 Build Business Partnerships
with other Organizations
Regular participation in trade
shows and exhibitions.
It provides much needed media
exposure in niche market
Without paying any extra
costs.
 Trade Shows and Exhibitions
Widespread brand recognition
is your goal
It will give your business
credibility and inspire others to
spread the word about your
business.
 Create a Brand Image or Logo
Preamble of Inclusive Business Promotion Diversity

3. 75% of customers trust peer
recommendations while only
25% trust advertisements.
The future sales of your brand
are in the hands of what people
are saying about your company.
To manage this, you need help
monitoring the comments and
reviews being made about your
product or service.
 Customers trust peer
recommendations
80% of customers are
influenced by advice received
on social media about products
and services, according to
market studies
What does this mean for you?
You need to know what is
being said about your brand
online.
 Customers are influenced
by social media
Peer-to-Peer (P2P) Advertising

4.  Internet surpassed TV as
the largest advertising
market.
 Websites often include
banner or pop-up ads.
 Advertising is shifting gear
from the traditional outlets
to the electronic ones.
 Social networking sites
don’t always have ads. But
they were user interactive.
 TV commercials often
request viewers to visit
website for more info.
Implications on Traditional Advertising

5. Our Consultancy Services

6. Proposal Presentation Levels
 Preliminary
discussion
 Pre-Sales-Pitching :
Feasibility And
Strategies
 Sales-Presentation :
Costing
 Sales-Presentation :
Plan Your Budget
 Client Offering
Release Order

7. To Reach Shan
To Reach SHAN
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