Urban Living which is for selling luxury sofa sets and sectionals. The main aim of the new website is to target retailers, shop owners and hotels to get bulk orders and a small segment will focus on individual selling. We need to find the relevant content and information to target the right audience The website is not having online ordering as of now but will be started soon We want to position Urban living to be a luxury, high end user brand as such the content has to make that impact.

1. Urban living

2. 1

3. Brief
We are developing a new website - Urban Living which is for selling luxury sofa
sets and sectionals. The main aim of the new website is to target retailers,
shop owners and hotels to get bulk orders and a small segment will focus on
individual selling. We need to find the relevant content and information to target
the right audience The website is not having online ordering as of now but will
be started soon
We want to position Urban living to be a luxury, high end user brand as such
the content has to make that impact.

4. INSIGHTS
1} People spend their important moment with
family and friends on sofa sets
2} Furniture of the house and hotels
represent image of owner and organisation.

5. IDEAS

6. Tell your story: People have their own stories of
time spent with their friends and family on Sofa
sets. Those stories are funny, emotional and heart
touching. People need to share these stories on
Urban Living website and FB page. Best 5 stories
will get chance to win Luxurious Sofa set. They
can share these stories on social media platforms
#TellYourStory

7. Tips to arrange
special moments
How to Arrange
Family get together.
Kitty parties
House warming parties.
Birthday parties
Weekend parties
Bachelor parties
Surprise parties

8. Augmented reality app
How it will work -The app
will have digital catalog of
sofa sets. The user need
to select the Sofa Set then
they can preview 360°
sofa set in the room.
Benefit - Customer can
imagine exactly how that
stunning new sofa will look
in their living room

9. INTERIOR
DESIGNER

10. Interior designer:
1} Urban Sofa set competition: Design your most luxurious and
modern sofa set for urban lifestyle and send it to Urban Living website
and FB page. Winner will get chance to win one sofa set. Winning design
will be included in Urban Living's collection.
2} Tie-up with Interior design website. Interior designer can see range of
Luxurious sofa sets. They can see it in 360 degree view and also be able
to change background colour of sofa Sets.

11. 3} #UrbanSofa #UrbanLiving #UrbanLuxury #LuxriousLiving
These Twitter hashtags will be new source of information about new
Interior design trends,new lifestyle, new exhibitions, new interior
stores, workshop and tips. It will be all about Urban lifestyle and
interiors.
4} We will create Online gallery of most luxurious sofas in the
world. People need to register them on Urban Living website with
their Twitter or FB Id to access it. All sofas will have most Luxurious
look and rarest stories.

12. SOCIAL
MEDIAS

13. Facebook
1} Gift luxurious sofa to your family and friends: people need
to like Urban Living page to get access to luxurious sofa sets
images. They can send these sofa sets with interesting message
to their friends. If their post will get 200 likes they can win
expensive gifts. Receiving and sending Luxurious Sofa will be
very emotional and prestigious thing for people.
2} Guess the Price of luxurious sofa set and Winn discount
vouchers. There will be post on FB for Guess price and Winn
message with image of Luxurious sofa set.

14. 3} FB + on ground game: luxurious sofa set is missing. Please find them
where it is. Click picture with it and post it on Urban Living FB page and
website.
It will be online and on ground engagement game. We will hide one Luxrious
sofa set on various places in the city for fifteen days. People need to find it and
take picture with it and upload those pictures on FB.
Winner will get that sofa set free.
4} FB online game: "Become the King for a day" will be the virtual game. Our
TG needs to register them on Urban Living website or like FB page to play this
game. People can choose any luxurious sofa set from virtual store. They can
also choose dummy human character, which will represent them. For one
whole day that character will get most luxurious treatment. Most important
people of the world will come to meet him/her. They can click photo with these
important people and upload on FB page.
He/she can take experience of most expensive treatment, food, entertainment
and cloths. It will be entertaining and engaging game for target audience.

15. INSTAGRAM
1} POST YOUR BEST MOMENT : Upload photos of your
special movements with sofas and get chance to win
attractive prize.
2} Upload Luxurious sofa: Take a pictures of any
Luxurious sofa sets and upload on Instagram. Best photo
will win one precious Urban Living sofa set.
3} Instagram competition: Urban Living is searching for
luxurious house for their sofa sets. Please upload photos of
luxurious house and two selected house will get 50%
discount on sofa set.

16. BLOGGERS
1} Bloggers: tie up with bloggers who write about latest
trend and fashion. They are great influencers for our
target audience. These bloggers will write about Urban
living and it's new collection of Luxurious sofa sets.
2} Bloggers testimonial videos: There will be
testimonial videos of these bloggers and well known
interior designer. They will also share their stories of their
special moment of life and sofa.

17. YOUTUBE
1} My story: people will upload their most funny and emotional
stories of time spent with family and friends on sofa. These video will
go viral and people will like it and share it.
2} How we make it: videos of making of most luxurious sofa set with
very fine details. These videos will demonstrate texture and quality of
material, special making technics and designing style of it.

18. TWITTER
#UrbanLuxry: people will share all information about
Luxurious restaurant place, events and lifestyle updates.
#DreamSofa: people will share their ideal and beautiful
luxurious sofas.

19. THANK YOU