Sustainable Cotton is the Best way forward

1. Sustainable-cotton-is-the-best-
way-forward

2. People Tree,Filippa K and Marks & Spencer Increasing
Usage of Sustainable Cotton
• London - The fashion industry has yet to fully
embrace sustainable cotton, which poses a serious
threat to the future of the sustainable cotton
market. Although several fashion retailers, such as
People Tree, Filippa K and Marks & Spencer, have
shared their goals to increase the usage of
sustainable cotton, the uptake of the material by
fashion brands in general is severely lagging behind
production of the cotton, according to new
research commissioned by PAN UK, Solidaridad and
WWF.

3. Production Comparison of Sustainable Cotton
• Production of sustainable cotton has never been
higher. In 2014 it reached 2,173,000 tonnes,
accounting for 8 percent of the total global supply
and is estimated to rise to 13 percent of the
global supply for 2015. "Buying more sustainable
cotton has never been easier", pointed out
Richard Holland, Director, WWF’s Market
Transformation Initiative. "Leading companies like
IKEA and H&M are showing it's possible to use
100 percent more sustainable cotton in their
products within a couple of years.”

4. Comparison of Sustainable Cotton &
Conventional Cotton
• "Cotton needs cleaning up"
• Sustainability issues linked to regular cotton
production include the widespread use of
pesticides, with 6.2 percent of global pesticide
sales linked to cotton production, loss of
biodiversity, soil erosion, contamination and
intensive water use, as 73 percent of global
cotton production is currently dependent on
irrigation.

5. Comparison of Sustainable Cotton &
Conventional Cotton
• Conventional production requires the use of
large amounts of water and pesticides.
Sourcing more sustainable cotton is the best
way forward", said Keith Tyrell, Director at
Pesticide Action Network UK.
• While many cotton farmers around the world
are driven into debt due to the cost of
pesticides and fertilisers,

6. Comparison of Sustainable Cotton &
Conventional Cotton
• Sustainable cotton production also has the
potential to help farmers move out of poverty
by providing them with a stable income and
improved working conditions.
• For more sustainable cotton to break through
to the mainstream, production and supply
need to increase, and this can only happen if
greater demand is generated and leads to
more sourcing.