This document outlines Serena Vang's proposal for her senior graphic design project. She aims to create a candle brand called Nourish that combines elements of apothecary and minimalism. Her goals are to improve her skills in creative directing and establishing solid preliminary work. For this project, she develops concepts and designs for Nourish candles, including packaging, branding, and promotional materials through multiple drafts and iterations.

1. gdsp ii — project a serena vang february 2023 page 1
Project Proposals
S E N I O R P R O J E C T S I I

2. gdsp ii — project a serena vang february 2023 page 2
Overview
The goal is to produce a comprehensive portfolio project exemplifying
the highest expectations of the graphic design profession.
Based on our portfolio inventory findings, the challenge is to develop
a project to improve the design skills that we are lacking or missing in
our portfolio.

3. gdsp ii — project a serena vang february 2023 page 3
Project A
P R O P O S A L

4. gdsp ii — project a serena vang february 2023 page 4
Lessons
After completing my portfolio inventory, I’ve become invested in maximizing my
creative output. So for my senior projects A, B, and C, I am determined to design
what I would like to represent in the future as a creator.
One of the goals that I would like to achieve is to improve my concepts through
Creative Directing:
• Promptly explain the process and reasoning behind design decisions
• Strong preliminary work — establish a solid foundation of inspiration and
research, and to actually see that reflect in the final production
• Successful final production that communicates the concept easily
Creative direction builds brands and connects them with their audiences by
guiding, owning and nurturing concept creation and completion in a way that
reinforces customer perception throughout their entire customer journey, and
the brand’s own lifecycle.
— huddlecreative

5. gdsp ii — project a serena vang february 2023 page 5
Apothecary meets Minimalism
C O N C E P T A

7. gdsp ii — project a serena vang february 2023 page 7
Nourish — apothecary candles
KEYwords
DELIVERABLES
mission
Scents, aromatherapy, lifestyle, apothecary, minimalistic,
ornamental, environment, zen, harmony.
Six candles, box packaging design, social media presence,
heroshots, process pdf, and mounted boards.
Minimalism (mind & body) and apothecary candles shares
one key element: Creating Space

8. When you enter a loved one's home, their candle creates the first impression.
Their home becomes more than just a place of living – it becomes a place
where memories are made and new experiences are shared.

9. holding
space
to heal

10. holding
space
to rest

11. holding
space
to nourish

12. gdsp ii — project a serena vang february 2023 page 12

13. gdsp ii — project a serena vang february 2023 page 13

14. gdsp ii — project a serena vang february 2023 page 14

15. gdsp ii — project a serena vang february 2023 page 15
The Process
P R E L I M I N A R Y

17. gdsp ii — project a serena vang february 2023 page 17
How do I want to show "space"?
Evidence shows that environment sets up our outcome or our performance. When
you change your environment or the space you surround yourself with, you also
change for the better or worse.
Nourish gives people the opportunity to change their environment by simply in-
viting Nourish's candles, they have created a new space to be in.

27. gdsp ii — project a serena vang february 2023 page 27
Typography
I want my typeface to reflect my concept themes: minimalistic, com-
fort, elegant, harmonious, earthy, zen...

28. gdsp ii — project a serena vang february 2023 page 28
Nourish
nourish
Nourish nourish
Nourish nourish Nourish Nourish
Nourish nourish
holding
space
to nourish

29. gdsp ii — project a serena vang february 2023 page 29
Sherika
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Span
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Chosen Typography

30. gdsp ii — project a serena vang february 2023 page 30
Trial One
D R A F T S

31. gdsp ii — project a serena vang february 2023 page 31
Copywriting
Our candles create space for healing. Our products are made in small
batches with the highest quality materials, each candle is hand poured,
and every ingredient is chosen with intention.
Bring the candles into your home, or create a space in the studio, or
spa. Either way, they create space for healing.
Our candles create a space for healing, self-care and connection. They
conjure up feelings of warmth, connection and lightness.
Nourish is designed for those who wish to shed the past, embrace new
beginnings and be surrounded by light.
Set the mood in any room with nourish.
We believe that life is better when you’re surrounded by beauty. that's
why we made our candles: to create a beautiful space for healing.

32. gdsp ii — project a serena vang february 2023 page 32

33. gdsp ii — project a serena vang february 2023 page 33
Trial Two
D R A F T S

34. gdsp ii — project a serena vang february 2023 page 34

35. gdsp ii — project a serena vang february 2023 page 35

36. gdsp ii — project a serena vang february 2023 page 36
Trial Three
D R A F T S

37. gdsp ii — project a serena vang february 2023 page 37
Rewind
I notice a challenge I am facing is that I am losing the concept once
again. I'm fighting between a simplistic ordinary design and a bold
design. Now I just need to find something in the middle.

38. gdsp ii — project a serena vang february 2023 page 38
AT T E M P T I N G N E W D E S I G N

39. gdsp ii — project a serena vang february 2023 page 39

40. gdsp ii — project a serena vang february 2023 page 40

42. gdsp ii — project a serena vang february 2023 page 42

43. gdsp ii — project a serena vang february 2023 page 43
Final Trial
D R A F T S

44. gdsp ii — project a serena vang february 2023 page 44
Thoughts
After several design attempts, I felt like I was inching closer to the
final design. I learned new tricks on photoshop and illustrator, and
sought out more inspiration from minalism designs and candle designs.
Since spring will near soon, I decided to take on a spring edition color
scheme to help create a better impact over "neutral" colors.

45. gdsp ii — project a serena vang february 2023 page 45
P R E V I O U S LY

46. gdsp ii — project a serena vang february 2023 page 46
F I N A L

47. gdsp ii — project a serena vang february 2023 page 47

48. gdsp ii — project a serena vang february 2023 page 48

49. gdsp ii — project a serena vang february 2023 page 49
Heroshots
F I N A L

50. gdsp ii — project a serena vang february 2023 page 50

56. gdsp ii — project a serena vang february 2023 page 56

57. Thank you
B E H A N C E
P O R T F O L I O