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Alana Range, Principal and Creative Director at Radish Lab - "Storytelling with Data: A Case Study of 3 Successful Visualizations"

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Alana Range, Principal and Creative Director at Radish Lab, presented "Storytelling with Data: A Case Study of 3 Successful Visualizations" as part of the Big Data, Berlin v 7.0 meetup organised on the 12th of May 2016 at the headquarters of Basecamp Telefonica

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Alana Range, Principal and Creative Director at Radish Lab - "Storytelling with Data: A Case Study of 3 Successful Visualizations"

  1. 1. @RADISHLAB
  2. 2. FULL SERVICE CREATIVE AGENCY FOR SOCIAL IMPACT, LOCAL AND GLOBAL
  3. 3. GREAT DESIGN FOR NICE PEOPLE
  4. 4. WE BELIEVE THAT GOOD STORYTELLING, SMART DESIGN, AND THE RIGHT TECHNOLOGY WILL SOLVE THE WORLD’S TOUGHEST CHALLENGES.
  5. 5. BORN IN BROOKLYN BORN AND RAISED IN BROOKLYN
  6. 6. AND NOW IN BERLIN
  7. 7. STORYTELLING WITH DATA: THREE CASE STUDIES AND SOME LESSONS
  8. 8. WHAT IS A DATASTORY
  9. 9. THE GIST: EVERYONE HAS DATA AND BIG DATA AND SMALL DATA BOTH WORK
  10. 10. THE CASE STUDIES
  11. 11. WE LEARNED: + NARROW THE DATA MORE THAN YOU THINK + INTUITUVE IS NOT INTUITIVE IF YOU HAVE TO EXPLAIN IT + ASK WHY PEOPLE WILL CARE + SQUINT AND SEE IF IT MAKES SENSE
  12. 12. WE LEARNED: + SOMETIMES YOU HAVE TO WORK FOR THE STORY + KILL YOUR DARLINGS + DEEP DIVE FOR DEEP DATA + TO APPLY THE RULE OF 6,30,60+ + AND THE DINNER PARTY TAKEAWAY
  13. 13. WE LEARNED: + SIMPLE CAN BE BEAUTIFUL + TIMING IS IMPORTANT + PERSONALIZATION ENGAGES + TECHNOLOGY APPROACH MATTERS
  14. 14. www.radishlab.de alana@radishlab.com @radishlab

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