Detailed Research of Heathens by Twenty One Pilots.

1. Detailed Research
Heathens – Twenty One Pilots

2. Record Label
Twenty One Pilots are signed on to Atlantic Records
and Fueled By Ramen.
Atlantic Records have other artists such as Bruno Mars
and Wiz Khalifa. Fueled By Ramen have such artists as
Panic! At the Disco and Fall Out Boy.
The label for this song was Atlantic Records, who’s
parent company is the Warner Music Group, who also
own Atlantic Records. This song was a tie in to ‘Suicide
Squad’ produced by Warner. Bros.

3. Director
The Director of this video is Andrew Donoho. He has
directed many different music videos. His website says
“I'm a film, commercial, and music video Director
working out of Atlanta and LA,”.
His portfolio includes Bastille’s ‘Send Them Off’, Kiiara’s
‘Feels’ and Jack Garratt’s ‘Weathered’ as well as
several others.
He is associated with the production company ‘Diktator
US’.
Website: andrew-donoho.com

4. The Video’s Key Selling Points
There are many key selling points to this video. The main
one is probably that the song itself is from a very popular
band. The song is also on the soundtrack for ‘Suicide Squad’
a DC Comics movie.
The video itself also featured previously unseen footage from
the film meaning people may have watched it for that alone.
The video’s location is also very interesting. The visuals
alone could draw some of the audience in.

5. Target Audience

6. How successful is the
video?
In my opinion, this video is very successful. The audio fits
perfectly with the overall feel of the video.
At no point whilst watching it did I think that the visuals didn’t
fit with the song. I think that the performance element of the
video helped in this regard.
The fast paced editing and camera movements all
contributed to the success of this video.