Push and pull strategy, what is better, which is more appicable for your business.? Use pull strategy with Glabex, do not feed your middle man, manage your busienss and win your customer.

1. Push Strategy
Creating the network of resellers, agents,
brokers, representatives

2. You can use the Push Strategy in the following cases:
1. Your product is popular and does not involve
deep customization
2. You are new on the market
3. You have tainted reputation, you can
"borrow" mediator’s reputation
4. You're not going to stay long in this market
and the release of this product is temporary

3. Be careful!
1. Advertising your product, in same time you advertise Reseller
2. There are the costs associated with sales, within a developed system
of discounts for resellers, various contests, loyalty programs, providing
them with various promotional materials, training, sales and so on.
3. Nothing keeps the reseller to break the contract with you
4. It is difficult to control and predict sales. Small businesses always get
to a certain dependence on distributers which are always pursuing
their own interests
5. The breach of contract with a key agent can almost completely block
the flow of new customers. This is a fairly common situation where the
agent is "big", and you are "small"

4. Pull Strategy
Selling by yourself

5. PROS
1. To release services or products under its own
brand
2. To position your product as an element of
prestige and service for the elite
3. By investing money in product advertising, in
same time you will be supporting your brand
4. To get better control over sales and more
stable ROI

6. cons
1. The implementation of this strategy requires a
financial and time costs
2. Your business is highly dependent on your
reputation

7. Be Smart, do not share your profits
with resellers
Sell on glabex.com - Save your time and money
It is free
Glabex.com is an unique platform, which helps
you to sell your product by yourself, reach
enormous number of customers, build your
brand, create a reputation
Click to START SELLING on Glabex