1. Connect Content
to Revenue™
Becoming a Revenue Centric Company
Sean O’Leary
Regional Sales Manager
Sean.OLeary@ektron.com
2. About Ektron
Ektron empowers organizations to fully realize their digital marketing
potential by connecting content to revenue
￭ Web Content Management Pioneer
￭ Founded in 1998
￭ Headquarters in Nashua, NH
￭ - Worldwide Offices in Denver, Chicago, Austin, and San
Francisco, Sydney, Brussels, & London
￭ 270+ Employees
￭ Over 3,500 customers and 12,000 running on Ektron including The
Home Depot, Kodak, Microsoft, and NASDAQ
3. Mission
Empower Marketers to Connect Content to Revenue
Provide the most scalable, Empower marketers to
extensible, mobile, partner create contextually
friendly, .NET WCM platform relevant customer
for the Enterprise experiences
Deliver a seamless, Create vibrant social
social, cross-channel communities for
shopping experience employees and customers.
4. q
March 2011 “Web Content Management Is Alive And Well in 2011 Thanks To Online Customer
Experience”
6. Key Value Points
■ Extend, not replace existing marketing
investments
■ Connect cross-channel customer behavior
to web and mobile
■ Shorten sales cycles and improve lead
quality
■ Become data-driven by connecting real-
time web analytics data to content
management processes
7. Introducing Ektron Digital Experience Hub 1.0:
Management of DXH resides
in Ektron Work Area
(Storing / Passing Credentials)
He likes TVs, BIG TVs
10% Off on TVs
Send Ektron Form Data Target Content based on
to DXH Partners attributes from DXH Partner
CUSTOM
Services Partner
8.
9. As a result, the key to selecting solutions is understanding
the vendor's long-term vision.
Be wary of vendors that promise a big-bang solution;
they are more interested in selling you all the components
of their "suites" than they are in helping you leverage
what you already own.
August 10, 2011
Harnessing The Convergence Of
Customer Experience Management
Solutions
The key is for organizations to be able to integrate their mission-critical sales and marketing applications into one comprehensive digital experience hub. The Ektron ContextBus™, a new integration layer that passes content and context between connected marketing applications, powers the Digital Experience Hub. Marketers have a number of technologies – they have marketing automation tools to nurture leads, CRM tools to help manage customer relationships, web analytics to understand performance to see what’s working and not working. But these have always worked separately. Leverage all this data on your website. Now, marketers can easily connect what they deliver on a website to their marketing programs, trigger emails to be sent out to customers based on user activity, personalize the experience based on the context (site behavior, demographic, traffic source and customer data) of the user, and monitor social conversations so they can respond in real-time as well as gain insight into the hot topics in their industry allowing them to recognize where and when an opportunity exists. Ektron is helping connect these technologies together to solve customer experience. The Digital Experience Hub provides out-of-the-box integrations into popular marketing applications like Marketo and Silverpop for marketing automation, Omniture and Webtrends for web analytics, and Microsoft Dynamics and Salesforce for Customer Relationship Management.Differentiate from our peers because we believe strongly in concept of integration – bringing together these marketing technologies to solve your business problems. Our competitors who are creating suites can’t keep up with best of breed technologies.
