Adding Revenue to your Organization with Ektron

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  • A business outcome is a measurable activity that has a quantifiable impact on revenue. All businesses’ have the goal of building brand awareness, increasing conversions, furthering engagement, and personalizing the experience to each customer. And all want more customers. Most organizations also measure business outcomes unique to their industry. For example, Colleges and Universities will want to increase applicants, and Non-Profits and Associations will want to increase memberships and donations.
  • Adding Revenue to your Organization with Ektron

    1. 1. Connect Content to Revenue™Becoming a Revenue Centric Company Sean O’Leary Regional Sales Manager Sean.OLeary@ektron.com
    2. 2. About EktronEktron empowers organizations to fully realize their digital marketingpotential by connecting content to revenue■ Founded in 1998■ Headquarters in Nashua, NH ■ - Worldwide Offices in Australia, Canada and the United Kingdom ■ - Regional Offices in Denver, Richmond and San Francisco■ 270+ Employees■ Over 3,000 customers and 12,000 sites including The Home Depot, Kodak, Microsoft, and NASDAQ
    3. 3. MissionEmpower Marketers to Connect Content to RevenueProvide the most scalable, Empower marketers toextensible, mobile, partner create contextuallyfriendly, .NET WCM platform for relevant customerthe Enterprise experiencesDeliver a seamless, Create vibrant socialsocial, cross-channel communities forshopping experience employees and customers.
    4. 4. Why Connect Content to Revenue? 1. Current worldwide economic environment demands revenue growth 2. Marketing leaders being held accountable for revenue
    5. 5. Achieve Business OutcomesTo Build Revenue a measurable activity that has a quantifiable impact on revenue
    6. 6. Lead generation at Lloyds TSB■ Full range of banking and financial services■ 5th largest bank in Europe■ Results: ■ 90% increase in visitors ■ 150% increase in leads ■ 30% increase in visitor to registered lead conversion rate
    7. 7. Ad revenue & engagement at NASDAQ■ Largest U.S. electronic stock market5■ Results: ■ Grew community by 3000% ■ Tripled ad revenue
    8. 8. Summary■ Your Website must be viewed as a profit center, not a cost center■ Connecting Content to Revenue requires: ■ A strong platform for managing content ■ Context for understanding ■ The ability to deliver experiences across all digital channels ■ Processes for ongoing optimization ■ The ability to tie content to the business outcomes that move the needle for your business
    9. 9. Questions? Continue the conversation at #ektron
    10. 10. Revenue growth at Valassis■ Leading Media & Marketing Services Company■ Results: ■ Decreased publishing time by 30% ■ Doubled conversion rates on key CTAs

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