This is my résumé as of 09/2014

1. SEAN M. WEIGOLD
370 Pioneer Dr. #208, Los Angeles, CA 91203 • (407) 584-7326 • sweigold@gmail.com
SUMMARY
I am an online media and sales professional with broad experience planning and executing high-volume Search, Video, Display,
and Social Media campaigns. I took pride in pitching, on-boarding, and growing new business, which while I worked for Disney
resulted in a multi-million dollar addition to my team’s revenue. I’m also proud of my recent personal victory—visiting 17
countries on a backpacking trip through Europe.
Core Strengths:
 Paid Search Advertising
 Social Media Advertising
 YouTube TrueView Ads
 Display and Banner Advertising
 Search Engine Optimization (SEO)
 Organizational Development
 Website Analytics
 HTML and CSS Fluency
 Basic PHP and SQL
EXPERIENCE
THE WALT DISNEY COMPANY, Glendale, CA Aug 2010 – Jul 2013
SEARCH AND AUCTION MEDIA ANALYST (Mar 2011 – Jul 2013)
Responsible for planning and executing search and auction-based media campaigns for some of Disney’s most recognizable
brands, including Disneyland, Walt Disney World, Adventures by Disney, Aulani Resort, Disney Store, Marvel Store, Disney
Studios, Disney Interactive, and ABC News. Achievements included:
 Managed digital media campaigns with a total yearly spend greater than $4MM
 Optimized Disneyland’s paid search campaigns, resulting in an increase in revenue and return on ad spend of more
than 50% in 2012
 Restructured Adventures by Disney campaigns, resulting in more than a 40% reduction in cost-per-lead
 Helped earn several media efforts previously executed by an agency, adding more than $4MM to my team’s spend
 Led an integration effort with external agencies and internal stakeholders to improve the overall marketing effectiveness of
The Walt Disney Company
 Led the team in adopting new tools, including YouTube TrueView, Facebook ads, Twitter ads, Marin Software, Expedia
TravelAds, TripAdvisor ads, and DoubleClick (DFA)
 Led the migration of all team accounts to Google Enhanced Campaigns
SEARCH ENGINE MARKETING PROFESSIONAL INTERN (AUG 2010 – Mar 2011)
 Led a mobile search project team that provided recommendations for Disney’s paid and organic search efforts
 Created and delivered a presentation for more than 50 professionals at the Walt Disney Company Search Summit conference
 Created presentations and reports for top executives on the natural, paid, and on-site search keywords used by guests
FREELANCER, Orlando, FL Jul 2008 – Jan 2011
MARKETING CONSULTANT
 Contracted by Todd Malicoat (Jan 2011) to perform a competitive analysis of natural search traffic for eight websites
 Created and managed local Facebook Ad campaigns for Voltier Creative (Jul 2010) on behalf of one of their clients
 Founded WellonTop Internet Research, a blog for writing and publishing original eBusiness research
 Consulted with Shands HealthCare (Aug 2008), and worked with a team of other researchers on the design, implementation,
and data analysis of a digital survey of 13,000 employees
 Co-founded CSR-pedia (Jul 2008), a website that categorizes and describes the corporate social responsibility (CSR) programs
of the world’s largest corporations
THE LEGACY FORUM, Gainesville, FL Feb 2008 – Apr 2009
LIFE COACH / MARKETING SPECIALIST
Received and practiced life coach training according to International Coach Federation (ICF) core competencies, while acting as
the marketing and business development specialist on the team

2. GAINESVILLE HEALTH & FITNESS CENTERS, Gainesville, FL Feb 2008 – Feb 2009
SALES SUPPORT
Received comprehensive sales training in areas such as prospecting, rapport building, and closing.
UNIVERSITY DIRECTORIES, Winter Park, FL May 2007 – Aug 2007
LOCAL SALES MANAGER
Received sales and management training during an intensive two-week national seminar, and was responsible for managing a
small team of salespersons while selling ad placements in the Rollins College directory to local businesses
 Reached twelve week sales goal by the third week of the job
 Team was ranked second in the country among all teams nationally in week two
ROLLINS COLLEGE, Winter Park, FL Aug 2006 – May 2007
RESIDENT ASSISTANT (RA)
Responsible for 29 students in a Freshman-only dormitory
EDUCATION
ROLLINS COLLEGE, Winter Park, FL Class of 2010
BA, Psychology with a focus on statistics, research methods, and organizational behavior
 Received an Exemplary Service Award upon graduating in recognition of community service efforts
 Was one of only seven students selected to represent Rollins at LeaderShape 2009, a week-long national leadership seminar
 Served as Vice President, Social Media in the Rollins College chapter of the Florida Public Relations Association (FPRA)
 Won the Head of the Tennessee crew race in the Men’s 4+ in 2005, the first win in school history
ACTIVITIES & CERTIFICATIONS
ACTIVITIES
 Took a backpacking trip through Europe beginning in August 2013, and visited 17 countries
 Co-founder and executive of Stone Circle Games, a table-top game publishing company
 Published original research on Google PageRank in the industry leading SEOmoz Blog
 Attended internet marketing conferences including SES Chicago 2013, Google AdWords Product Forum 2013, IMSB,
IZEAFeast, and BlueGlass Florida
 Ultimate (Frisbee) player, competing in three local leagues each year and several large tournaments
CERTIFICATIONS
 Google AdWords Individual Qualification (97% on Fundamentals, 96% on Advanced Search)
 Marin Software
 Peer Mediation
 GHFC Sales Level 3
 Google Analytics Qualified (expired)
 Inbound Marketing Certified Professional (expired)