3. Heart 102.7 - 103
• The Heart Network is the largest and most popular
commercial radio brand in the UK. Combined, the network’s 18
stations reach more than 7.4 million people every week. Heart
can be heard across Cambridgeshire on Heart 102.7 - 103.
• With ‘More Music Variety’ Heart 102.7 plays the best mix of
music with witty banter and celebrity guests. Programming is
local at key times of the day - listeners start their day with Kev
and Roz at Breakfast, while Chris Skinner delivers music, news
and travel for their journey home.
• Coupled with national programming and presenters such as
Toby Anstis, Emma Bunton and Jason Donovan, Heart 102.7 -
103 offers listeners and advertisers, the best of both worlds - a
powerful national brand with a truly local Heart.
4. Our listeners
• Heart’s core audience are 25 - 44 adults. Heart listeners have a
spark about them, despite juggling their various roles as wives,
husbands, parents and professionals; they still make time for
themselves and are determined to ‘squeeze the most out of life’.
• Listeners connect with Heart because they feel it fulfils their
needs throughout the day. Heart is programmed to emotionally
connect with its listeners, playing the rights songs to get them up
in the mornings, keep them going through the day and then
helping them to unwind and relax in the evening.
5. More music variety for Cambridgeshire
Heart’s music is aimed at 25 -44 year olds, delivering ‘More
music variety for Peterborough’ throughout the day. Heart
plays the best songs from the past four decades alongside
the top current songs.
Current core artists on Heart are Take That, Madonna,
Leona Lewis, George Michael and Beyonce.
6.
7. Heart Breakfast with Kev and Roz
12 - 4 12 - 4
Chris Skinner Jay -Louise Knight
Heart Drivetime with Chris Skinner
8. Heart Cambridgeshire Audience
80% Heart - Cambridgeshire attracts
257,000 adults 15+ and 1,924,000
listening hours a week.
70%
Heart listeners listen on average for
7.5 hours every week.
60%
50%
Adults 15+ Adults 25 - 44
40%
Weekly Reach 257,000 100,000
30%
Weekly Hours 1,924,000 777,000
20% Average Hours 7.5 7.7
10%
Men Women 15-24 25-44 45-54 55+ ABC1 C2DE
Source: RAJAR Q34 2012 (6 months) TSA: Heart Cambridgeshire ending December 2012
10. heart.co.uk
• Heart.co.uk brings listeners closer to Heart. With a listen
again service for the Heart breakfast content, regular blog
from all the DJs, video interviews and exclusive
competitions, our website keeps listeners interacting with
us off air.
• The website reflects the lifestyle element of Heart,
featuring a Your Lifestyle section, providing plenty of
content t keep our listeners entertained. The Lifestyle
section includes Fashion and Beauty, Games, Travel, Heart
Dating and Health and Fitness content.
11. Commercial Opportunities
• On air campaigns that cut through and deliver impact
• Tailor made competitions for your brand
• Sponsorship of local and network features
• Innovative interactive solutions from sponsorships to
vodcasts, microsites to mobile apps
• Award winning creative writers
• Heart Angels to get your product out and about
