This document discusses how continuous feedback platforms can help developers like Bill get faster feedback on code changes by collecting and analyzing telemetry data from production. It describes how Bill currently doesn't know if his code changes worked well, how they impacted the system, or if they were used. Continuous feedback platforms aim to close this gap by measuring changes in traces and spans over time to understand bottlenecks and how code is being used in production. They process telemetry data to provide insights with less expertise needed, focusing on code performance instead of only service metrics to create a more proactive development process.