Sales Strategies, Small Businesses, Scott Leese

1. Sales Strategies for Small
Businesses
Scott Leese

2. Sales Strategies for Small Businesses
Austin, Texas, resident Scott Leese is the vice
president of sales at Main Street Hub, a social
media marketing firm that aims to connect small
businesses with their customers through social
medial conversation. Prior to this position, Scott
Leese served as the vice president of sales for
Democrasoft and DotNext Inc.

3. Sales Strategies for Small Businesses
All small businesses that want to increase sales
need to develop a sales strategy. Successful sales
strategies rely on persistence, consistency, and
preparation. The design and implementation of a
sales plan should include specific goals for sales,
sales activities, and a timeline to measure progress
and change. The initial development of a sales
strategy can be challenging, but it is a worthwhile
investment.

4. Sales Strategies for Small Businesses
A small business should know the target market for
its product or service. The market must be large
enough to enable growth, but not so large that the
business is unable to reach all its customers.
Different businesses require different sales tactics.
By combining networking with cold calling, most
businesses are able to connect with their entire
target market.

5. Sales Strategies for Small Businesses
A business can consider expanding its target market
once sales success has been established in the
initial market. With patience and commitment, a
solid sales strategy results in higher profits and
greater visibility for businesses.