Scotch and Wine Digital Agency

1. What is Growth
Marketing?
Top Digital Marketing Companies in the
United Kingdom

2. What is Growth Marketing?
Growth marketing is a type of marketing approach that
focuses on constant advertising experimentation, and
data analysis to attract, engage and retain new
customers. Growth marketers use data to build targeted
ads based on your user’s unique preferences, and then
will optimise the ad messaging, design or targeting
continually to increase growth, fast.

3. What Makes Growth Marketing different?
Activation Conclusion
Awareness
Acquisition Revenue
03 05
01
02 04
Referrals
06

4. ● Awareness - how many people know about you and
your services?
● Acquisition - how many online visitors can a lead
magnet bring into your funnel?
● Activation - how successfully do you nurture your
leads to get them ready to convert?
● Revenue - what percentage of leads do you turn into
customers?
● Retention - how can you keep customers by
reducing churn, upselling, and stopping them from
leaving?
● Referrals - how do you utilise your current customer
experience to affect Awareness, Acquisition,
Activation, and Revenue?
Introduction

5. Features of Growth Marketing
Constant
experimentation
Customer
retention
Long-lasting
relationship
Multivariate
Testing
methods

6. Constant experimentation
Using several channels and techniques, then confirming the
results. If a method works, it’s fully optimised and applied at
a large scale; then it goes back through the optimisation
cycle.
Multivariate testing methods
Growth marketing also examines your customer’s shifting
wants and needs to provide customised content.
Customer retention
Customer acquisition isn't the only purpose of growth marketing.
Long-lasting relationship
Growth marketing aims to solidify long-term connections
with clients beyond persuading them to buy something.
Features of Growth Marketing :

7. What’s the difference between Growth Marketing
and Growth Hacking?
 Growth marketing and growth hacking are
used to describe the process of promoting any
product. Both, however, serve different
purposes.
 Growth hacking focuses on achieving rapid
short-term growth through acquisition, whereas
growth marketing focuses on long-term
sustainable growth through various techniques.
 Growth marketing uses data to improve overall business growth plans alongside ad campaign
optimisation, whereas growth hacking uses data purely to experiment and refine campaign results.
 Growth hacking focuses on corporate goals, whereas growth marketing focuses on consumer pain
points.

8. What is the main difference between
Growth marketing and performance
marketing?
All marketing is essentially boiled down to
increasing growth and performance. When
marketers think about growth, they instantly
associate it with strong metric performance and
corporate expansion.
All about impressions, clicks, and leads
In contrast to growth marketing, there is little
emphasis on activation, revenue, retention, and
referrals.
A one-and-done system
It's also a one-and-done strategy. Ads will
generate results if you have the funds to keep
them running. However, when the budget ends
and the campaign is disabled, your ad will no
longer be visible.

9. What Is Growth Marketing - Conclusion
Growth marketing is a systematic approach to business
growth that focuses on building an engaged and active
audience to reduce churn and increase the lifetime
value of individual users. Growth marketing is not about
producing a ‘flash in the pan’ campaign. It will deliver
long term results, for long term steady and
accumulating growth.

10. THANK YOU