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- 1. What is Growth Marketing? Top Digital Marketing Companies in the United Kingdom
- 2. What is Growth Marketing? Growth marketing is a type of marketing approach that focuses on constant advertising experimentation, and data analysis to attract, engage and retain new customers. Growth marketers use data to build targeted ads based on your user’s unique preferences, and then will optimise the ad messaging, design or targeting continually to increase growth, fast.
- 3. What Makes Growth Marketing different? Activation Conclusion Awareness Acquisition Revenue 03 05 01 02 04 Referrals 06
- 4. ● Awareness - how many people know about you and your services? ● Acquisition - how many online visitors can a lead magnet bring into your funnel? ● Activation - how successfully do you nurture your leads to get them ready to convert? ● Revenue - what percentage of leads do you turn into customers? ● Retention - how can you keep customers by reducing churn, upselling, and stopping them from leaving? ● Referrals - how do you utilise your current customer experience to affect Awareness, Acquisition, Activation, and Revenue? Introduction
- 5. Features of Growth Marketing Constant experimentation Customer retention Long-lasting relationship Multivariate Testing methods
- 6. Constant experimentation Using several channels and techniques, then confirming the results. If a method works, it’s fully optimised and applied at a large scale; then it goes back through the optimisation cycle. Multivariate testing methods Growth marketing also examines your customer’s shifting wants and needs to provide customised content. Customer retention Customer acquisition isn't the only purpose of growth marketing. Long-lasting relationship Growth marketing aims to solidify long-term connections with clients beyond persuading them to buy something. Features of Growth Marketing :
- 7. What’s the difference between Growth Marketing and Growth Hacking? Growth marketing and growth hacking are used to describe the process of promoting any product. Both, however, serve different purposes. Growth hacking focuses on achieving rapid short-term growth through acquisition, whereas growth marketing focuses on long-term sustainable growth through various techniques. Growth marketing uses data to improve overall business growth plans alongside ad campaign optimisation, whereas growth hacking uses data purely to experiment and refine campaign results. Growth hacking focuses on corporate goals, whereas growth marketing focuses on consumer pain points.
- 8. What is the main difference between Growth marketing and performance marketing? All marketing is essentially boiled down to increasing growth and performance. When marketers think about growth, they instantly associate it with strong metric performance and corporate expansion. All about impressions, clicks, and leads In contrast to growth marketing, there is little emphasis on activation, revenue, retention, and referrals. A one-and-done system It's also a one-and-done strategy. Ads will generate results if you have the funds to keep them running. However, when the budget ends and the campaign is disabled, your ad will no longer be visible.
- 9. What Is Growth Marketing - Conclusion Growth marketing is a systematic approach to business growth that focuses on building an engaged and active audience to reduce churn and increase the lifetime value of individual users. Growth marketing is not about producing a ‘flash in the pan’ campaign. It will deliver long term results, for long term steady and accumulating growth.
- 10. THANK YOU