1. PAUL ROPP ARTICLE ­ the future of Paul Ropp Shopping
The vision for this specific future is an evolution of the mundane shopping life of store to store
shopping. Paul Ropp wishes to create a shopping system for his VIP clients within his stores
whereby they would be able to bypass the need for store visits all together. This system will not
only make accessing Paul Ropp items more accessible to clients ­ it will be a direct route
bypassing the need for individuals to go into stores and busy themselves trying on items and
wanting what may or may not fit or even something unavailable in their desired colour ­ this
hassle will be eliminated altogether with the new custom made avenue of clientele specified
requests. Although the online store for Paul Ropp already exists, this new idea will be
revolutionary altogether. Paul Ropp wants to create an arena where clients are free to
collaborate directly with him and his team for their most desired "fantasy" styles ­ ranging from
his past, to the present, and bringing them into the future. Clients would literally be able to create
the styles they want from home and present them to Paul Ropp online for the item to be tailor
made and suited to their request. They would be able to give their measurements, choose their
fabrics, theirs styles, and direct the wishes of their preferred look to the hands of the trusted Paul
Ropp team ­ in order to create a one of a kind piece made solely for that client. This formula is
consistent in the manner which the company operates ­ developing new, fresh, and unique
items. Through online marketing at the Paul Ropp website paulropp.com, buyers will be able to
have their direct line to the Paul Ropp team, no matter where they are in the world. All items
created and ordered will be shipped to the client free of charge.