Business intelligence can lead organizations to either perdition or paradise depending on how data is converted to information and used appropriately. While data is abundant, ensuring business driven goals are met, integrity maintained, and inappropriate or meaningless associations avoided will determine whether an intelligence wasteland or phoenix is created from the available data.

1. THE WORLD WE LIVE IN
Speaker 2 of 17
Mike Mc Dougal
Business Intelligence – Perdition or Paradise
Followed by
Jerry Chetty

2. Business Intelligence
Perdition or Paradise

3. Data, data everywhere …

4. Converting data to information

5. Wasteland or Phoenix

6. Business driven

7. Integrity

8. Inappropriate & meaningless associations

9. Understand and use it

10. Project & model

11. In Conclusion