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Sarah Alder
1. Sarah Alder Experienced digital marketing professional with particular expertise in integrating on and offline communications and building and leading multi-disciplinary project teams. Enthusiastic, approachable and respected by colleagues at all levels.
2. Key skills Account management – building and maintaining relationships with clients, understanding requirements and client cultures. Communications - sharing technical information with non-technical audiences and developing different channels for different audiences Project management - for major web projects, both marketing and IT focused, from both client and agency perspective Managing mixed discipline teams- project teams with marketing, IT and business staff, newly-created project teams. Negotiation - working with entrenched views to develop a more open-minded approach.
3. Popular freelance services Communications strategy and planning Project management Requirements gathering Information architecture, design & documentation Competitor reviews
4. Recent projects Ecommerce site for leading managment consultancy, Hay Grouphttp://www.haygroup.com/leadershipandtalentondemand/ Interactive timeline for Royal Societyhttp://trailblazing.royalsociety.org/ Corporate site for logistics companyhttp://content.unipart.co.uk/wps/wcm/connect/ulweb/unipartlogistics