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Poynter Parallax Scroll Research for SXSW

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Sara Quinn
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THE POYNTER INSTITUTE FOR MEDIA STUDIES Parallaxscrollstorytelling forgoodandevil
THE POYNTER INSTITUTE FOR MEDIA STUDIES Parallaxscrollstorytelling forgoodandevil Howdocombinationsofscrollevents, richmediaandparallaxflashaffecttheway someonereadsabigstory?
Ofallthewaystopresent aninteractivestory…
…whichcombinations reallyworkbest?
Howcanyouknow whatworksatall?
We’vedoneresearch.
Howdoesscrollaffectreading?
Howdoesscrollaffectreading? Doesitenhancetheexperience?
Howdoesscrollaffectreading? Doesitenhancetheexperience? Doesinteractivityhelppeople understandandremember?
Howdoesscrollaffectreading? Doesitenhancetheexperience? Doesinteractivityhelppeople understandandremember? Isthereapointwheretoomuch justgetsintheway?
Since1990,the PoynterInstitutehas studiedhowpeople interactwithnews…
…inprint,online, tabletandmobile.
Let’stalkaboutthebest useofparallaxscrolling.
David StantonSara Quinn @saraquinn @gotoplanb
Findoutmoreabout ourresearchat Poynter.org

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