A presentation on creating long term customer loyalty.

2. WILLIAM HARLEY & THE DAVIDSON
BROTHERS DESIGNED THE FIRST
PROTOTYPE IN 1901 AT THEIR
MILWAUKEE MACHINE SHOP.

3. LARGEST MARKET
SHARE IN US
REVENUE OF OVER 5.25
BILLION USD
OPERATING INCOME 1.1
BILLION USD
OWNERSHIP GROUP HAS
1400 CHAPTERS
WORLDWIDE.

4. SWANKY SPORTSBIKE VS RETRO FEEL

5. SO HOW DID
THEY GET
HERE?

6. HARLEY DAVIDSON IS THE ONLY ICONIC
MOTOR-CYCLE BRAND WHICH IS WIDELY
KNOWN FOR ITS LOYAL FOLLOWING.

7. ALL EMPLOYEES FROM CEO TO SALES STAFF
MAINTAIN PERSONALIZED RELATIONSHIP WITH
EACH CUSTOMER.

8. ONE OF THE BEST TRAINED SALES FORCE
IN THE WORLD
VALUES PHILOSOPHY EXPERIENCE

10. EMPHASIS ON QUALITY TO IMPROVE
CUSTOMER PERCIEVED VALUE

11. MERCHANDISE
UNDER THE
HARLEY
DAVIDSON
BRAND HELPS
IMPROVE
BRAND
VISIBILITY

12. EXCELLENT RESPONSE TO CUSTOMER
FEEDBACK

13. SUPERIOR CUSTOMER SATISFACTION THUS
REDUCING CUSTOMER DEFECTION.

15. HOG SINGAPORE HOG INDIA HOG USA
GLOBAL PRESENCE

16. STRONG COMMUNITY FEELING
GENERATED THROUGH :-
WEEKLY RALLIES
LONG DISTANCE BIKE RIDES
INVITATION TO NEW MODEL
LAUNCH CEREMONIES

18. COMMUNITY SEVICE AND RAISING
AWARENESS.

19. ENLARGING THE CUSTOMER BASE BY
TARGETING WOMEN AND YOUNGSTERS
CUSTOMER BASE SOCIAL MEDIA CUSTOMIZATION

20. HISTORY
LOYALTY
CUSTOMER SERVICES
QUALITY
BRAND COMMUNITY (HOG)
EXPANDING CUSTOMER BASE
S
U
M
M
A
R
Y

21. Created by Saptarshi Bose
during a Marketing
Internship under Prof.
Sameer Mathur of IIM
Lucknow.