For CRY (Child Relief and You), magazines would be a good advertising medium as magazines aim to reach aspirational audiences and ads can reflect the magazine's message. For life insurance, television would be suitable due to its large audience, ability to use audio and video, and potential to influence viewers. Mobile advertising would work well for mobile phone networks since it allows targeting audiences and leveraging social media platforms. Mutual funds could use television given its wide reach, especially among laypeople and rural sectors.

1. PRESENTED BY:
SANJU MARIAM
THOMAS
S2 MBA
WHAT ADVERTISING
MEDIA WILL You
SELECT FOR EACH OF
THE FOLLOWING AND
WHY?
A. CHILD RELIEF AND YOU
B. LIFE INSURANCE
C. MOBILE PHONE
NETWORKS
D. MUTUAL FUNDS

3. Child Relief and You
(CRY) is an Indian
organisation set up in
1979, to restore
basic rights to
underprivileged
Indian
children. CRY focuses
on the four basic
rights of children;
rights of survival,
protection,
development and
participation. It acts
as a link between
resource providers
and local communities
to help support child
development.

4. ● Ad sales can make or break a publication ,and
nearly all magazines depend on the revenue
generated by their advertisers to stay in
business.
● Many people note they look at glossy magazines,
they seem to be almost 80% advertisement. The
reason for this is that many of these magazines
are seen as ‟ aspirational″ and the ads within
their pages reflect the message of the magazine
and the audience they are trying to reach.
THROUGH MAGAZINES

5. LIFE INSURANCE

6. ● Primary purpose of a life insurance policy is to
protect the financial interests of the insured's
family. ... Death Benefit/Sum Assured – This is the
money which the insurer assures to pay to the
nominee/beneficiary of the policyholder after
his/her death.
● Life Insurance Corporation of India (LIC) is an
Indian state owned insurance group and investment
company. The Life Insurance Corporation of India
was founded in 1956 when the Parliament of
India passed the Life Insurance of India Act that
nationalised the private insurance industry in India.
Over 245 insurance companies and provident
societies were merged to create the state owned
Life Insurance Corporation.

7. ● No other medium has the longevity and power to
influence than television.
● The combination of audio and visual elements offers
you the amazing capability to reach multiple senses
simultaneously.
● The television media has one of the largest public
audience especially in the layman's sector, so its a
good media to advertise life insurance.
TELEVISION ADVERITISING

8. MOBILE PHONE NETWORK

9. ● Access to a wide range of creative options -
Through mobile advertising, you can leverage
social media marketing, get involved with
crowds from popular apps like Instagram and
SnapChat, develop your own app, or even
create a branded game.
● Mobile advertising is a cost-effective option
for actively reaching a highly targeted
audience and getting direct communication
with the people who matter most to your
brand.

10. ● Promote more personal relationships - As the
modern consumer is generally quite attached to
his or her smartphone , mobile marketing can
sometimes be perceived as familiar, and
friendlier to end users.
● Make sure you're SEO-friendly - Today, your
website simply has to be mobile-friendly. Even if
you're not interested in getting involved with
the other features of mobile marketing, the
least you need to do is ensure that your
customers can access a great experience when
they visit your site from their phone or an
available app.

11. MUTUAL FUNDS

12. ● A mutual fund is a professionally managed investment
fund that pools money from many investors to purchase
securities. These investors may be retail or institutional in
nature.
● Mutual funds have advantages and disadvantages compared to
direct investing in individual securities. The primary
advantages of mutual funds are that they provide economies
of scale, a higher level of diversification, they provide
liquidity, and they are managed by professional investors. On
the negative side, investors in a mutual fund must pay
various fees and expenses.
● Primary structures of mutual funds include open-end
funds, unit investment trust , and closed-end
funds. Exchange-traded funds(ETFs) are open-end funds or
unit investment trusts that trade on an exchange. Mutual
funds are also classified by their principal investments
as money market funds, bond or fixed income funds, stock or
equity funds, hybrid funds or other. public and are subject to
different government regulations.

13. Television advertisement
Television has large public audience especially in
the layman and rural sector. This is a good
medium to interact with the target customer.
Audio-visual media
Advertisement through audio media like radio ,
cassettes , cds etc , shall also read the above
statement in a way that is easily understandable
to the listeners