General banking at kotak mahindra bank

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SUMMER INTERNSHIP PROJECT REPORT
ON
"GENERAL BANKING AT KOTAK MAHINDRA BANK"
at
Submitted in partial fulfillment of the requirements for the award of BBA degree
Submitted by-
SHRAVAN GUPTA
BBA
Batch – (2014 – 17)
Roll No.: 140241107
Under The Guidance Of- Mr. NISHIKANT OJHA
Designation- Operations Manager
SCHOOL OF BUSINESS STUDIES

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EXECUTIVE SUMMARY
I considered Kotak Mahindra Bank for my internship program after careful consideration as it is
one of the prominent local bank of India. This internship provided me the opportunity to learn
more about the banking sector in India. This report is about my internship at KOTAK
MAHINDRA Bank, Ranchi Branch from 27th June to 26rd July for four weeks. During my
internship I was able to learn practical features of banking and obtain a good working experience
from professionals.
The first day, I reported to Human Resource Department and met the training supervisor, Mr.
Siddharth Chaturvedi. he gave me brief introduction of the bank and its policies. Later on, I went
to the Branch, and met the Branch Manager, who was very courteous and cooperative. He
introduced me to the Supervisor Customer Services. According to bank policy, every internee is
rotated among various departments, in order to get the general awareness about the Bank
operations. This departmental rotation is usually for a week. During the internship I learned
about various bank operations. In retail banking I have gone through operational aspects of
customer service, loans, fixed deposit, safe custody, credit cards, foreign exchange and
remittances. I have learnt how they function and deal with different type of customers every day.
I have tried to grasps all the detail and working.
Each department has its own supervisor who reports to Deputy Branch Manager and who in turn
reports to the Branch Manager. The attendance at KOTAK MAHINDRA was very important, so
I was suppose to sign daily attendance sheet. The bank staff was very friendly and cooperative,
so I had a very relaxed time and above all I got a chance to learn from them. At the completion
of my internship program, I reported back to HR, which issued me an Internship Completion
Letter & Internee Evaluation Form. I am sure that this report will provide you a complete
momentary look of the bank, where I have completed my internship. Moreover this report
depicts my practical experience that I have gained and learned during this internship program.

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ACKNOWLEDGEMENT
My sincere thanks to the management of KOTAK MAHINDRA BANK for
providing me excellent infrastructure and facilities that helped me to go through
the different areas of interest to do my summer internship.
It is my privilege and pleasure to express our profound sense of respect,
gratitude and indebtedness to Mr. Rajat Dey, Operations manager of the branch,
for guiding and providing facilities for the successful completion of my summer
internship.
I sincerely thank Siddharth Chaturvedi sir, for his valuable support and
constant encouragement given to me during the work.
Last but not the least, I wish to acknowledge my parents and all the other
staffs of the bank for giving me moral strength and encouragement.
Place:
Date:
Signature of the student:
Name:

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CONTENT:
Particulars Page no.
 History of Banking 5
 Banking structure in India 6
• Indian banking system
 Indian banking industry analysis 8
 History of KOTAK MAHINDRA bank
10
 Organisation Structure of KOTAK MAHINDRA
12
 Performance of KOTAK MAHINDRA
13
 Products of KOTAK MAHINDRA bank
14
• Different accounts
• Loans
• Mutual funds
• Loans
• Credits
• Bonds
 Characteristics of bank 27
 Banking activities 29
 Clearing 36
• Types of clearing
• Clearing Tools
 Challenges faced by KOTAK MAHINDRA
53
 KOTAK MAHINDRA current activities
60
 SWOT Analysis 61
 Bibliography 64

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HISTORY OF BANKING
Banking is nearly as old as civilization. The history of banking could be said to
have started with the appearance of money. The first record of minted
metal coins was in Mesopotamia in about2500B.C. the first European
banknotes, which was handwritten appeared in1661, in Sweden. cheque
and printed paper money appeared in the 1700’s and 1800’s, with many banks
created to deal with increasing trade. The history of banking in each country runs
in lines with the development of trade and industry, and with the
level of political confidence and stability. The ancient Romans de
veloped anadvanced banking system to serve their vast trade network, which
extended throughout Europe, Asia and Africa. Modern banking began in
Venice. The word bank comes from the Italian word “
ban co”,
meaning bench, because moneylenders worked on benches in market places. The
bank of Venice was established in 1171 to help the government raise finance for a
war. At the same time, in England merchant started to ask goldsmiths to
hold gold and silver in their safes in return for a fee. Receipts given to the
Merchant were sometimes used to buy or sell, with the metal itself staying under
lock and key. The goldsmith realized that they could lend out some of the gold and
silver that they had and charge interest, as not all of the merchants would ask for
the gold and silver back at the same time. Eventually, instead of charging
the merchants, the goldsmiths paid them to deposit their gold and silver. The
bank of England was formed in 1694 to borrowmoney from the public for the
government to finance the war of Augsburg against France. By 1709,
goldsmith were using bank of England notes of their own receipts. New

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technology transformed the banking industry in the 1900’s round the world, banks
merged into larger and fewer groups and expanded into other country.
BANKING STRUCTURE IN INDIA:
In today’s dynamic world banks are inevitable for the development of a
country. Banks play a pivotal role in enhancing each and every sector.
They have helped bring a draw of development on the world’s horizon and
developing country like India is no exception. Banks fulfills the role of a financial
intermediary. This means that it acts as a vehicle for moving finance from those
who have surplus money to (however temporarily) those who have deficit. In
everyday branch terms the banks channel funds from depositors whose accounts
are in credit to borrowers who are in debit. Without the intermediary of the
banks both their depositors and their borrowers would have to contact each
other directly. This can and does happen of course. This is what has lead to the
very foundation of financial institution like banks. Before few decades
there existed some influential people who used to land money.
But a substantially high rate of interest was charged which made borrowing of
money out of the reach of the majority of the people so there arose a need for
a financial
intermediate.T he Bank have d evelo p ed their ro les to s uc h an ex
tent that a d irec t c o ntac t b etween thedepositors and borrowers in
now known as disintermediation. Banking industry has always revolved around the
traditional function of taking deposits, money transfer and making advances. Those
three are closely related to each other, the objective being to lend money, which is
the profitable activity of the three. Taking deposits generates funds for lending and
money transfer services are necessary for the attention of deposits. The Bank have
introduced progressively more sophisticated versions of these services and

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have diversified introduction in numerable areas of activity not directly relating to
this traditional trinity.
INDIAN BANKING SYSTEM

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INDIAN BANKING INDUSTRY ANALYSIS
The banking scenario in India has been changing at fast pace from being
just the borrowers and lenders traditionally, the focus has shifted to more
differentiated and customized product/serviceprovider from regulation to
liberalization in the year 1991, from planned economy to market. Economy, from
licensing to integration with Global Economics, the changes have been swift.
Almost all the sector operating in the economy was affected and banking
sector is no exception to this. Thus the whole of the banking system in the
country has undergone a radical change. Let us see how banking has evolved in the
past 57 years of independence. After independence in 1947 and proclamation in
1950 the country set about drawing its road map for the future public
ownership of banks was seen inevitable and SBI was created in 1955 to
spearhead the expansion of banking into rural India and speed up the process of
magnetization .Political compulsion’s brought about nationalization of
bank in 1969 and lobbying by bank employees and their unions added to the
list of nationalized banks a few years later .Slowly the unions grew in strength,
while bank management stagnated. The casualty was to the customer service
declined, complaints increased and bank management was unable to item
the rot.In the meantime, technology was becoming a global phenomenon
lacking a vision of the future and the banks erred badly in opposing the
technology up gradation of banks. They mistakenly believed the technology
would lead to retrenchment and eventually the marginalization of unions.10

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The problem faced by the banking industry soon surfaced in their
balance sheets. But the prevailing accounting practices unable banks to
dodgethe issue.
T he rules o f the game und er whic h b anks o p erat ed c hanged
in 1993. No rms o r inc o meRecognition, Assets classification an
d loan loss provisioning were put in place and capitaladequacy
ratio become mandatory. The cumulative impact of all these changes has
been on the concept of state ownership in banks. It is increasingly becoming clear
that the state ownership in bank is no longer sustainable. The amendment of
banking regulation act in 1993 saw the entry of new private sectorbanks and
foreign banks.
MAJOR PLAYER IN INDIA
1. KO T AK MAHINDR A BANK LT D
2. IC IC I BANK LT D
3.STATE BANK OF INDIA LTD
4.PUNJAB NATOINAL BANK LTD
5. BANK O F BAR O DA LT D
6. F EDER AL BANK LT D
7. AXIS BANK LT D
8.INDUSIND BANK LTD
9. IDBI BANK LT D
10.HDFC BANK LTD
11.YES BANK LTD

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INTRODUCTION
Kotak Mahindra Bank is an Indian private sector banking headquartered
in Mumbai, Maharashtra, India. In February 2003,Reserve Bank of India (RBI)
gave the license to Kotak Mahindra Finance Ltd., the group's flagship company, to
carry on banking business.
It offers a wide range of banking products and financial services for corporateand
retail customers through a variety of delivery channels and specialized subsidiaries
in the areas of personal finance, investment banking, life insurance, and wealth
management.
As of 30 September 2014, Kotak Mahindra Bank has a network of 641 branches
and over 1,159 ATMs spread across 363 locations in the country. The bank, which
has garnered positive reviews from its customers and clients before its merger with
ING Vysya, had around 29,000 employees. In 2016, it was the third largest private
bank in India by market capitalization
HISTORY OF KOTAK MAHINDRA BANK
Established in 1985 by Uday Kotak, is an Indian financial services conglomerate.
In February 2003, Kotak Mahindra Finance Ltd. (KMFL), the Group's flagship
company, received a banking license from the Reserve Bank of India (RBI). With
this, KMFL became the first non-banking finance company in India to be
converted into a bank – Kotak Mahindra Bank Limited (KMBL).
In a study by Brand Finance Banking 500, published in February 2014 by the
Banker magazine (from The Financial Times Stable), KMBL was ranked 245th

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among the world's top 500 banks with brand valuation of around half a billion
dollars ($481 million) and brand rating of AA+.
KOTAK GROUP OF COMPANIES
Kotak Mahindra Bank
The Kotak Mahindra Bank Group flagships company, Kotak Mahindra Finance
Ltd which was established in 1985, was converted into a bank – Kotak Mahindra
Bank Ltd in March 2003 becoming the first Indian company to convert into a bank.
It’s banking operations offers a central platform for customers relationships across
the group’s various businesses. The bank has a presence in the commercial
vehicles, Retail Finance, Corporate Banking, Treasury and Housing Finance.
Kotak Mahindra Capital Company
Kotak Mahindra Capital Company Limited (KMCC) is India’s premier Investment
Bank and a Primary Dealer (PD) approved by the RBI. KMCC’s corebusiness
areas include Equity Issuances, Mergers & Acquisition, Structured Finance and
Advisory Services, Fixed Income Securities and Principal Business.
Kotak Securities
Kotak Securities Ltd. is one of India’s largest brokerage and securities distribution
house in India. Over the years Kotak Securities has been one of the leading
investment broking houses catering to the needs of both institutional and non-
institutional investor categories with presence all over the country through
franchisees and co-coordinators. Kotak Securities Ltd. offers online and offline
services based on well-researched expertise and financial finance to dealers
products to the non-institutional investors.

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Kotak Mahindra Prime
Kotak Mahindra Prime Ltd. (KMP) (formerly known as Kotak Mahindra Primus
Limited) has been formed with the objective of financing the retail and wholesale
trade of passenger and multi utility vehicles in India .KMP offers customers retail
finance for both new as well as used cars and wholesale in the automobile trade,
KMP continuous to be among the leading car finance companies in India.
Kotak Mahindra AssetManagementcompany
Kotak Mahindra Asset Management Company (KMAMC), a subsidiary of Kotak
Mahindra Bank, is the asset manager for Kotak Mahindra Mutual Fund (KMMF).
KMMF manages funds in excess of Rs. 11,000 cores and offers schemes catering
to investors with varying risk-return profiles. It was the first fund house in the
country to launch a dedicated gilt scheme investing only in govt. securities
Kotak Mahindra Old Mutual Fund Insurance Limited
Kotak Mahindra Old Mutual Life Insurance Limited is a joint venture between
Kotak Mahindra Bank Ltd. and Old Mutual plc. Kotak Life Insurance helps
customers to take important financial decision at every stage in life by offering
them a wide range of innovative Life Insurance products, to make them financially
independent.

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AWARDS
1.10th Best Employer in India.
Best Employers in India Study had started as early as October2006 .Out of several
companies from diverse business backgrounds who applied, a total of 230
companies were invited to participate in the Best Employers Study. The views of
over 10, 60,000 employees have been represented by over 44,000 employees
across India, making this one of the largest employee Research Study conducted in
the country.
As a participating organization, the Bank went through a series of screening
processes including service documentation of HR processes and practices, focus
group discussions and on-site audit with the HR team.
At the end of the study, Hewitt released the list of top 25 Best Employers in India.
On 13th April 07, in an Award ceremony held in Mumbai, Kotak Mahindra Bank
Ltd. was declared as The 10th Best Employer in India.
It was the only Bank in the top 10 Banking and Youngest Entrant in the entire list
of Top 25.
2. Kotak Mahindra Bank limited on 20th July was awarded The Best Private Bank
award in Southern Asia.
3. In April 2006 Kotak Mahindra Bank get Kotak Mutual Fund bagged The Lipper
India Fund Award for Best Bond Fund.
4. Mr. Uday S Kotak won the award in the service category for Kotak Mahindra
Bank.
5. Kotak Mahindra Bank wins F&S Voice of Customer Award in 2007.

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ACCOUNT & DEPOSITS SERVICE
Banking should be effortless. With KOTAK MAHINDRA Bank, the
efforts are rewarding. No matter what a customer's need and occupational
status, we have a range of solutions that are second to none. Whether
you're employed in a company and need a simple Savings account or run
your own business and require a robust banking partner, KOTAK MAHINDRA
Bank not only has the perfect solution for you, but also can recommend products
that can augment your planning for the future.It includes these services: -Saving
accounts. Current accounts. Fix deposits. Demate account. Safe deposits lockers.
Savings Accounts
These accounts are primarily meant to inculcate a sense of saving for the
future, accumulating funds over a period of time. Whatever person’s occupation,
bank have confident that personwill find the perfect banking solution. There some
saving accounts like: -Regular Saving Account: An easy-to-operate savings
account that allows you to issue cheques, draw Demand Drafts and withdraw cash.
Check up on your balances from the comfort of your home or office
through Net Banking, Phone Banking and Mobile Banking. If you need money
urgently then you can take money from the ATM machine. There are 1977
ATM centers across the country.
Saving plus Account
Introducing the best banking option for you with KOTAK MAHINDRA Bank
Savings plus Account. Now you can get access to some of the finest banking
facilities with KOTAK MAHINDRA Bank's Savings plus Account. All you have
to do is maintain an Average Quarterly Balance of Rs. 10,000/-.

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Saving Max Account
Welcome to a world of convenience. Presenting Savings Max account,
loaded with
maximum benefits to make your banking experience a pleasure. By
maintaining an average quarterly balance of just Rs. 25,000/- you get a
host of premium services from KOTAK MAHINDRA Bank absolutely free.
Senior Citizen Account
KOTAK MAHINDRA Bank appreciates your needs and
endeavors, which is why, they present an account especially dedicated
to customer, which like a dutiful child will help you fulfill your needs in the best
manner possible.
No frills Account
In an effort to make banking simpler and more accessible for customers, bank has
introduced the 'No Frills' Savings Account, which offers customer all the basic
banking facilities. Customer can even avail of services like Net Banking,
Mobile banking free of cost. In this customer can put Zero Initial Pay-in
and a Zero Balance account
Institutional saving accounts
A specially designed account that offers twin benefits of a savings as well as a
current account. Customer’s funds continue to earn you interest while he
enjoys hassle-free banking & a host of other features. All this and more in a
Zero Balance account.

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Salary Accounts
In this account customer can get salary from where he/she doing such job
and organization or company at where the customer of the bank in doing
job deposit their salary in to the salary account a person can get salary. There
are various kinds of saving accounts in the KOTAK MAHINDRA Bank like: -Pay
roll account.Classic salary account. Regular salary account. Premium salary
account. Defense salary account. No frills salary account. Reimbursement salary
account.
Kid’s advantage account
Start saving for your child today and secure his/her future a sentence
tells by the Kotak Mahindra bank. Open a Savings Account and
transfer money every month into customer’s Kids Advantage
Account and watch the savings grow as customer’s child grows. The accumulated
savings in the Kids Advantage Account can over the years help in meeting
customer child's needs. Main features and benefits of this account are as follow:-
Current accounts
KOTAK MAHINDRA Bank Current Account gives the power of inter-
city banking with a single account and access to more than cities. From
special cheques that get treated at par with local ones in any city where branch,
faster collection of outstation cheques (payable at branch locations), free account
to account funds transfer between KOTAK MAHINDRA
Bank accounts to Free inter-city clearing of up to 100lakhs per month,
bank’s priority services have become the benchmark for banking efficiency. Now,
with an KOTAK MAHINDRA Bank Current Account, experience
the freedom of multi-city banking. Person can have the power of multi-

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location access to his account from any of our 761 branches in 327 cities. Not
only that, he can do most of his banking transactions from the comfort of
his office or home without stepping out. There are various kinds of current account
in this bank like: -Plus current account KOTAK MAHINDRA Bank plus
Current Account gives the power of inter-city banking with a single
account and access to more than cities. Plus Current Account
requires maintaining an average quarterly balance of Rs. 100,000.
Trade current account
In today's changing business requirements, you need to transfer funds across
cities, and time is of the essence. KOTAK MAHINDRA Bank Trade
Current Account gives power of inter-city banking with a single account.
From special cheques that get treated at par with local ones in
any city where bank have a branch, to free accountto account funds transfer
between KOTAK MAHINDRA Bank accounts, to free inter-city clearing of up
to 50 lakhs per month, bank’s priority services have become the
benchmark for banking efficiency. Trade Current Accountrequires maintaining
an average quarterly balance of Rs. 40,000.
Premium current account
Business needs a partner who can manage finances while concentrate on growing
business. Form this account customer can avail benefits of inter-city
banking account that requires an average quarterly balance of only Rs.
25,000, offers Payable-At-Par cheque bookfacility & FREE inter-city clearing
transactions across our network up to Rs.25 Lacs per month. A Current Account
with the benefits of accessing accountfrom a large network of branches, and
through direct access channels - the phone, mobile, Internet and through the ATM.

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Mention Salary Account number and Debit Card number on the AOD so
that Debit card can be linked to both, Salary Account as well as new
Reimbursement Account. Request company to directly credit cashpayments to the
Reimbursement Account.
RFC – Domestic Account
Full name of this account is Resident foreign currency account. Have you
accumulated foreign currency from travelling abroad frequently? Received gifts
from relatives in foreign currency? Or earned it by any other means as approved by
the Reserve Bank of
If s o , o p en R es id ent F o reign C urrenc y Do mes tic Ac c o unt an
d manage fo reign c urrenc yefficiently. Personcan chooseto set up your
account either in US Dollar, Great Britain Pound or Euro. To open this accounts
a personas to follow this process:-Choosethe currency in which personwish to
operate. Open account with an initial amount as per the following-US Dollar = 250
Great Britain Pound = 200 Euro = 250 and maintain an Average Quarterly Balance
of the same amount.
Flexi current account
Tired of static transaction limits during peak seasons?KOTAK MAHINDRA
Bank Flexi Current Account is the answer to changing banking needs during peak
seasons. With KOTAK MAHINDRA Bank Flexi Current Account Cash
Deposit and Anywhere Transaction limits are a multiple of the balance you
maintain in Current Account. So, during peak seasons, customerget the benefit of
higher transaction limits due to the higher average balances maintained in account.
What’s more, during lean seasons, person need not worry about
maintaining huge balances to

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enjoy high transaction limits, which person anyway may not need.
Flexi Current Accountrequires to maintain a minimum Average Monthly
Balance (AMB) of just Rs. 75,000.
Regular current account
A Current account is ideal for carrying out day-to-day business
transactions. With the KOTAK MAHINDRA Bank Regular Current
Account, customer can access account anytime, anywhere, pay
using payable at par cheques or deposit cheque at any KOTAK
MAHINDRA bank branch. It also facilitates FREE NEFT transactions &
FREE RTGS collections for faster collections in account. Regular Current Account
requires to maintain an average quarterly balance of only Rs. 10,000.With a vast
network of branches in cities all over the country, and access to a
multitude of ATM's, customer can keep track of all transactions anytime.
Reimbursement Current Account
No more paperwork, no more receipts to keep track of - a hassle-free account that
allows deposit the reimbursements receive from company/organization on
a monthly basis. To open this accounta person has to follow these processes:
Procure an Account Opening Document (AOD) from KOTAK MAHINDRA
Bank. (If person has just joined, first request to company to open up a Salary
Account for particular person).
Apex current account
The top position is always the desirable position. With the Apex current account,
take business to a new high. On maintaining an average quarterly balance
of Rs. 10 lakhs, this account makes sure person make the most of every

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business opportunities coming his way. Unlimited, free, anywhere Banking
experience at the APEX is reserved for person who joints this..
Max current account
Maximum benefits and minimum hassles for customer with Max Current
Account with a Rs. 5lakhs average quarterly balance requirement,
bank present to world of privileges that
helps business expand and grow. Features like maximum free tran
saction limits including other beneficial features on this current account
truly enhances business potential to the Maximum.
Fix deposits service
Long-term investments form the chunk of everybody's future plans. An
alternative to simply applying for loans, fixed deposits allow to borrow
from own funds for a limited period, thus fulfilling needs as well as keeping
savings secure.
People can invest his/her money into either in security market or gold or mutual
fund or into a fix deposits. People always go to that way where he/she can
get more benefits and minimum risks .So, for this purposehe has a better
chance to deposits money in to the fix deposit. If people believe in long-term
investments and wish to earn higher interests on his/her savings, now is
the time to invest money in KOTAK MAHINDRA bank Fixed Deposit. Get up to
9.75% on KOTAK MAHINDRA Bank Fixed Deposit with an additional
0.50% for Senior Citizens. What's more NO PENALTY if withdraw part of
the FD in times of need. Flexibility, Security and High Returns all bundled into
one offering.

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Regular fix deposit
As per the rules and regulation of the bank a person can deposit their money in to a
fix deposit in the bank and can get the benefits of these facilities..
Five year tax saving fix deposit
I n 2 0 0 6 , it w a s a n n o u n c e d f o r t h e f ir s t t im e t h a t B a n k
f ix e d d e p o s it s b o o k e d b y a n Individual/HUF for 5 years & up to Rs.
1,00,000/- will be allowed exemption under Sec 80C of the Income Tax
Act,1961 subject to necessary declarations taken from the Customer..
Supper saver facility
Customer can enjoy a high rate of interest along with the liquidity of a
Savings Account by opting for a Super Saver Facility on his or her savings
account. Avail of an overdraft facility of up to 75% of the value of his or her Fixed
Deposit.
Sweep-in facility
Do you wish to avoid taking overdrafts, and still take advantage of
your Fixed Deposits? Then what you need is a Sweep-In
Facility on savings account. Link Fixed Deposit to Savings
or Current Account and use it to fall back on in case of emergencies. A deficit in
Savings or Current Account is taken care of by using up an exact
value from Fixed Deposit. Since deposits are broken down in units
of Re 1/-, customer will lose interest only for the actual amount that
has been withdrawn..

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Demat account service
Nowadays share market is becoming is the main occupation of the
person. So to avoid faulty processes demat account is really most important for
the share market and for the safety of shares it is most important. KOTAK
MAHINDRA BANK is one of the leading Depository Participant (DP) in
the country with over 8 Lac demat accounts. KOTAK MAHINDRA Bank
Demat services offers a secure and convenient way to keep track of
securities and investments, over a period of time, without the hassle of
handling physical documents that get mutilated or lost in transit. KOTAK
MAHINDRA BANK is Depository participant both with -National Securities
Depositories Limited(NSDL) and Central Depository Services Limited (CDSL).
Safe deposit locker
A Safe Deposit Locker with KOTAK MAHINDRA Bank is the
solution to person’s fear. Located at select branches in cities all over
the country, bank’s lockers ensure the safe keeping of valuables.
In today’s competitive world every thing happens only with the help of money or
through the money every person need money. But some time a person has
not cash on hand at that time he needs lone either from any friend or
from any financial institute. Lone dose not mean that only lower class
personneeds it but also upper class person it is needed. As per the requirement
of the every person there are much type of loans are there in the KOTAK
MAHINDRA bank.
Personal loan
A person has so many dreams but some time due to scarcity of money a dream
can’t be satisfy. So, here one solution for that personthis is personal loan. From

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this he/she can fulfill their needs or requirement. It can be anything either a
dream of vacation or son/daughter’s admission to college or any wedding,
so personal loan can be helpful in this entire requirement. As person ordered in the
hotel for tea or coffee and it is immediately came fast, same over here any person
want to get a personal loan with the nominal documents he can get the loan.
Home loan
KOTAK MAHINDRA Bank brings, KOTAK
MAHINDRA home loans to doorstep. With over 30 years
of experience, adedicated team of experts and a complete package to
meet all housing finance needs, KOTAK MAHINDRA Home Loans, help
people realize dream.
Vehicles loan
Nowadays the life is being so fast, time value is becoming more
important so to reach at the destination of any business related occasionor for
a boy to reach college or anywhere at the fix time there are so many
requirement of vehicles. But every people have no capacity to purchase
vehicles with cash so for that here in the KOTAK MAHINDRA bank vehicles loan
is available. There are many types of vehicles loan .Types of vehicles loan: Two
wheeler loans. New car loan. Used car loan. Tractor loan (for agree culture
business).Commercial vehicle loan. So, as per the requirement of the person there
are these types of loans are available this are at
thechip rate and hassel free from more documentation and other pr
ocedure. And commercial businessman can get the benefits of the
commercial vehicles loans. Thus as per the need of different people

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there are vehicle loans available. And also terms and condition are
different as per the requirement.
Express loan plus
Bank offer Express Loans Plus at person Doorstep to help fulfill all his/her needs.
The procedureis simple, documentation is minimal and approval is quick. It is
helpful to personin repairing of house, Schooladmission or also in the family
holiday.
Gold loan
With KOTAK MAHINDRA Bank's Gold Loan, person can get an
instant loan against gold jewellery and ornaments. The procedure is
simple, documentation is minimal and approval is quick. A personcan get 70%
loan on the value of the gold jewellery and ornaments. There is also
availability of the overdraft on the gold jewellery. With this a customer can get
free additional services like free personalized cheque book, free international
debit card, and free net banking phone banking services.
Educational loan
Nowadays important of education becoming very high. ASs it important
becoming high it is becoming costly. So in the higher education some
time people cannot effort a high price at a same time. So, there is education
loan is also available for the student. A person can get loan up to 10 lakhs
to study in India and 20 lakhs if he wants to study in abroad. Loan
available up to tenure of 7 years including moratorium period. Loans disbursed
directly to the educational institution. It is released as per fee schedules
of institutes. Exclusive Telegraphic Transfer facility available for courses abroad.
Loans available for short duration/ job oriented courses also.

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Loan against security
With KOTAK MAHINDRA Bank's Loan against Securities,
person can get an overdraft against
securities likeE q u i t y S h a r e s , M u t u a l F u n d U n i t s ( E q u i t
y , D e b t , F M P s ) , G o l d E x c h a n g e T r a d e d Fund(ETF),NAB
ARD's Bhavishya Nirman Bonds,
Policies issued by LIC & Select PrivateIns uranc e C o mp anies , NS C ,
KVP , UT I Bo nd s (AR S & US 64 Bo nd s ) and G o ld Dep o s itCer
tificates, while still retaining ownership. And the best part is that he can continue
to enjoy all his shareholder benefits such as rights, dividends and bonuses
Loan available to NRIs against Shares, Mutual Funds (equity, Debt, FMPs),
US64 Bonds, Insurance Policies, NSC, and KVP.
Loan against property
KO T AK
MAHINDR A Bank b rings Lo an Agains t P ro p erty (LAP ). P er
s o n c an no w take a lo an agains tresidential or commercial
property, to expand his business, plan a dream wedding, and fund his
child's education and much more. He can depend on bank to meet all his
business requirement seven to purchase a new shop or office for
business. Loan to purchase Commercial Property (LCP) is a
specially designed product to help person expand his business without
reducing the capital from his business. These are loans services providing by
KOTAK MAHINDRA bank which are very hassle free and really benefits for most
of customer and most of customer are satisfied by the loan services providing by
the bank.

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CARD SERVICES
In today’s competitive and fast time card services providing by the banks
are really very important to every person and every business needs or to take
meal in to the hotel or to purchase jewellery from the jewellery shops cards are
playing good role in the banking sectors.
Bank ranges of Cards help to meet financial objectives. So whether
persons are looking toadd to his buying power, conducting cashless shopping, or
budgeting his expenditure, he will finda card that suits him.
Credit cards
A person wants many things like, a trip to Bali, a diamond ring for wife's dreams.
Some dreams can't wait. If there's something personhas always wanted. If a person
wanted fulfill his wants he can get benefits from the HDFC bank’s credit
cards facilities. different types of credit Classic cards Silver Credit Card. Value
plus Credit Card. Health Plus Credit Card. Premium Cards: Gold Credit Card
Titanium Credit Card Woman's Gold Card Platinum Plus Credit Card Visa
Signature Credit Card World MasterCard Commercial Cards CorporateCredit
Card
Debit card
Kotak Mahindra Bank Debit Cards give personcomplete and instant access to
the money in his accounts without the risk or hassle of carrying cash. Types of
debit card: -

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INVESTMENT AND INSAURANCE SERVICE
Nowadays a ward investment is becoming more popular. Personinvest their
money in to various schemes or in to the gold or share market etc. but some time
he is in to the difficult situation, for that bank help personinvest wisely through
financial and investment services.Types of investment: -
Mutual Funds
Invest through the Mutual Fund route to meet varied investment objectives.
Insurance
Traditional Plans Unit Linked Plans
Complete protection for business, health, travel & more.
Bonds
A secure investment avenue giving stable returns with tax benefits Financial
Planning Start Now Plan investments to meet financial goals Knowledge Centre
Profit from research and make informed investment decisions. Equities &
Derivatives Leverage bank’s vast information repository and transact online.
Mudra Gold
Bar B u y 2 4 K a r a t g o l d b a r s m a d e i n S w i t
z e r l a n d a n d c e r t i f i e d b y A s s a y
FOREX AND TRADE SERVICE
Nowadays businesses becoming worldwide e.g. India to America but
main problems are about monitory transaction becauseat every country the
currency become changed so for that banks are playing a very important for the
businesses

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CHARACTERSTICS OF BANK
 Dealing in money: Bank is a financial institution which deals with other
people’s money i.e. money given by depositors.
 Individual/ firm / company: A bank may be a person , firm or a company. A
banking company means a company which is in the business of banking.
 Acceptance of deposit: A bank accepts money from the people is the form of
deposits which are usually repayable on demand or after the expiry of a
fixed period. It gives safety to the deposits of its customers. It also acts as a
custodian of funds of its customers.
 Giving advances: A bank lends out money in the form of loans to those who
require it for different purposes.
 Payment and withdrawal: A bank provides easy payment and withdrawal
facility to its customers in the form of cheques and drafts. It also brings bank
money in circulation. This money is in the form of cheques, drafts, e.t.c.
 Agency and Utility Services: A bank provides various banking faclities to
its customers. They include general utility services and agency services.
 Profit and service Orientation: A bank is a profit seeking institution having

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service oriented approach.
 Ever increasing Functions: Banking is an evolutionary concept. There is a
continous expansion and diversification as regards the functions, services
and activities of a bank.
 Connecting link: A bank acts as a connecting link between borrowers and
lenders of money from those who have surplus money and give the same to
those who are in need of money.
 Banking business: A bank’s main activity should be to do business of
banking which should not be subsidiary to any other business.
 Name identity: A bank should always add the word “bank” to its name to
enable people to know that it is a bank and that it is dealing in money.

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BANKING ACCTIVITIES
 Foreign exchange trading
 Personal banking
 Corporate banking
 Investment banking
 Private banking
 Insurance
 Consumer finance
 Commodity trading
 Trading in equities
Channels:
 Automated Teller Machines
 A branch in a retail location
 Call centre
 Mobile banking
 Online banking
 Direct selling agents (DSA)
 Video banking

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BANK CONTENTS
Basically there are two contents in banking:
 Assets (Loan/ Advances)
 Liabilities (Deposits)
 Liabilities (Deposits) is of two types:
 Demand Deposit- Deposit of money that can be withdrawn
without prior notice. Ex- In a current account.
 Term Deposit- It is a cash investment held at a financial
institution- bank, building society or credit union- for an agreed
rate of interest over a fixed period of time.
Types of Assets (Loans/Advances) :
 Secured loans vs Unsecured loans
 Term loans vs Demand Loans
 Personal loans vs Commercial loans
 Priority sector lending
 MSME Credit
 Rural and agricultural loans
 Retail loans

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DIFFERENT LOANS OFFERED BY KOTAK MAHINDRA
 Commercial loans- Commercial loans include commercial
mortgages and corporate bonds. The credit rating of commercial
organizations is one criterion for availing such loans.
 Secured loans- In the secured loans, the borrower has to pledge
some assets (such as property) as collateral. Most common secured
loan is Mortgage loan in which people mortgage their property or
asset to get loans. Other example is Gold loan, Car loan, Housing
loan, etc.
 Unsecured loans- In unsecured loans, the borrowers assets are not
pledged as collateral. Example of such loans are personal loans,
education loans, credit cards etc. They are given out on the basis of
credit worthiness of the borrowers. The interest rates on unsecured
loans is higher than the secured loans. Because the options for
recourse for lender in case of unsecured loans are limited.
 Term loans – The commercial banks provide loans of both short
term, medium and long term. Short term loans are those loans
whose tenure is less than one year. Medium term tenure is between
1 to 3 years and long term is above 3 years. However, in case of
agriculture loans, there are three types of loans viz. short term
(tenure <15 months), medium term (tenure 15 months to 5 yrs.)

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and long term (tenure >5 years).
 Demand loans- The demand loans are the loans which can be
recalled by bank on demand at any point of time.
 Personal loans- If the debtor is an individual person (consumer) or
a business; it is called personal loans or consumer loans. Common
examples of personal loans are mortgage loans, car loans, credit
cards, educational loans etc. The credit worthiness (or credit score)
of the debtor is major criteria for banks to impart such loan facility.
 Commercial loans- Commercial loans include commercial
mortgages and corporate bonds. The credit rating of commercial
organizations is one criterion for availing such loans.
 Priority sector lending- The overall objective of priority sector
lending program is to ensure that adequate institutional credit
flows into some of the vulnerable sectors of the economy, which
may not be attractive for the banks from the point of view of
profitability.
 MSME credit- Banks grant a substantial amount of loans to the
micro, small and medium enterprises (SME’s) as a part of priority
sector. Banks usually follow the cluster based approach while
sanctioning such loans. This sector plays a very important role in

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the economy and given its importance, RBI has taken several
measures to increase flow of institutional credit to this segment.
The small industries dev. Bank of India (SIDBI) also facilitates the
flow of credit to MSME sector at reasonable rates.
 Rural and agricultural loans- Banks extend term loans to farmers
for their agricultural inputs. Regional rural banks and lead bank
scheme have played important role in this.
 Retail loans- The banks offer an array of various retail loan
products such as home loans, automobile loans, personal loans,
credit cards, and loans against time deposits and loan against
shares. All of them come under the umbrella of retail loans.

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DEMAND DEPOSITS OFFERED BY THE BANK
 Demand deposit is of two types :-
 Savings account
 Current account
 Savings account- A savings account is a deposit acoount held at a
bank or other financial institution that provides principal security
and a modest interest rate. Depending on the specific type of
savings account, the account holder may not be able to write
checks from the account (without incurring extra fees or expenses)
and the account is likely to have a limited number of free
transfers/transactions.
Savings account funds are considered one of the most liquid
investments outside of demand acounts and cash. In contrast to
savings account checking accounts allow you to write checks and
use electronic debit to access your funds inside the account.
Savings account are generally for money that you don’t intend to
use for daily expenses.

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 Current account- The current account is an important indicator
about an economy’s health. It is defined as the sum of the balance
of trade, net income from abroad and net current transfers. A
positive current account balance indicates that the nation is a net
lender to the rest of the world, while a negative current account
balance indicates that it is a net borrower from the rest of the
world.
A current account surplus increases a nation’s net foreign assets by
the amount of the surplus, and a current account deficit decreases it
by that amount. The current account and the capital account are the
two main components of a nation’s balance of payments.

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CLEARING
 Clearing is the procedure by which an organization acts as an
intermediary and assumes the role of a buyer and seller in a
transaction to reconcile orders between transacting parties.
Clearing is necessary for the matching of all buy and sell orders in
the market. It provides smoother and more efficient markets as
parties can make transfers to the clearing corporation rather tha to
each individual party with whom they have transacted.
 Types of clearing instruments :-
 Cheques (CD, SB, Loan)
 Demand Draft
 Payment order
 Others
 Clearing sessions :-
 High value
 High value (Return house)
 Regular
 Regular (Return house)
 Types of clearing :-

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 Inward clearing
 Outward clearing
 E.C.S
IPO/NCD
 Inward clearing :-
 Receive clearing instruments from system
 Verify clearing stamp, crossing, endorsement etc.
 Debiting respective account
 Ensure honor/dishonor in the system
 Corresponding with main branch (if necessary).
 Outward clearing :-
 Receive clearing instrument from the clients
 Crediting the same in respective account
 Prepare instruments of clearing
Scanning and transfer to the system.
 E.C.S :-
Electronic Clearing Service is an electronic mode of fund transfer form
one bank account to another.
It can be used by institutions for making payments such as
distribution of dividend interest, salary, pension, among others. It can

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also be used to pay bills and other charges such as telephone, electricity,
water or for making equated monthly installments payments on loans as
well as SIP investments. ECS can be used for both credit and debit
purposes.
 IPO :-
An initial public offering is the first sale of stock by a private company
to the public. IPOs are often issued by smaller, younger companies
looking to become publicly traded.
In an IPO, the issuer obtains the assistance of an underwriting
firm, which helps it determine what type of security to issue, the best
offering price and the time to bring it to market.
 NCD :-
An NCD is a fixed-income debt paper issued by a company. In other
words, the issuer agrees to pay a fixed interest on your investment. Non-
convertible debentures offer better returns than FDs.

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INFORMATION SYSTEM AT KOTAK MAHINDRA
What id management information system?
A Management information system (MIS) is a subset of the overall
internal control of a business covering the application of people,
documents, technologies, and procedures by management accountants
to solve business problems such as costing a product, service or a
business-wide strategy.
MIS should be designed to achieve the following goals:
 Enhance communication among employees.
 Deliver complex material throughout the institution.
 Provide an objective system for recording and aggregating
information.
 Reduce expenses related to labor-intensive manual activities.
 Support the organization's strategic goals and direction
• INFORMATION SYSTEM IN KOTAK MAHINDRA
Information technology can be a strategic tool in making KOTAK
MAHINDRA more efficient and effective. KOTAK MAHINDRA
can reach more people in more efficient way by implementing
right management information system. IT creates an evolution in
whole world in every business and so in banking system.
• Due to IS employees can easily connect with other branches,

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customer service get improved, online banking emerged and lot of
others benefits
PAYROLL
A Symbolic Representation for a payroll TPS

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EMPLOYEE RECORD
All employees are supposed to login when they enter the bank and
logout. The software used is called EMPOWER. This device is
connected with the HUB which continuously makes record of their
hours spent in the bank. This help management to monitor the working
efficiency of an employee.
Employee
Job Login
SOFTWARE
CALLED
“EMPOWER” HUB
Employee
Job
Logout

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CUSTOMER INQUIRY
FAST PATH 7100
FAST PATH 1006

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FUNDS TRANSFER
Go to the option by using the Fast path 1006
OFFICE AUTOMATION SYSTEM
Office automation refers to the varied computer machinery and software used to
digitally create, collect, store, manipulate, and relay office information needed for
accomplishing basic tasks. Raw data storage, electronic transfer, and the
management of electronic business information comprise the basic activities of an
office automation system. Office automation helps in optimizing or automating
existing office procedures.
The backboneof office automation is a LAN, which allows users to transfer data,
mail and even voice across the network. All office functions, including
dictation, typing, filing, copying, fax, Telex, microfilm and records
management, telephone and telephone switchboard operations, fall into this

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category. Office automation was a popular term in the 1970s and 1980s as the
desktop computer exploded onto the scene.
DECISION SUPPORT SYSTEM
A decision support system (DSS) is a computer-based information system that
supports business or organizational decision-making activities. DSSs serve the
management, operations, and planning levels of an organization (usually mid and
higher management) and help people make decisions about problems that may be
rapidly changing and not easily specified in advance—i.e. Unstructured and Semi-
Structured decision problems. Decision support systems can be either fully
computerized, human-powered or a combination of both.

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EXCUTIVE INFORMATION SYSTEM
An executive information system (EIS), also known as an executive support
system (ESS), is a type of management information system that facilitates and
supports senior executive information and decision-making needs. It provides easy
access to internal and external information relevant to organizational goals. It is
commonly considered a specialized form of decision support system (DSS).
EIS components can typically be classified as:
 Hardware
 Software
 User interface
 Telecommunications
Hardware
When talking about computer hardware for an EIS environment, we should focus
on the hardware that meets the executive’s needs. The executive must be put first
and the executive’s needs must be defined before the hardware can be selected.
The basic hardware needed for a typical EIS includes four components:
1. Input data-entry devices. These devices allow the executive to enter, verify,
and update data immediately
2. The central processing unit (CPU), which is the most important because it
controls the other computer system components

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3. Data storage files. The executive can use this part to save useful business
information, and this part also helps the executive to search historical
business information easily
4. Output devices, which provide a visual or permanent record for the
executive to save or read. This device refers to the visual output device such
as monitor or printer
Software
Choosing the appropriate software is vital to an effective EIS Therefore, the
software components and how they integrate the data into one system are
important. A typical EIS includes four software components:
1. Text-handling software—documents are typically text-based
2. Database—heterogeneous databases on a range of vendor-specific and open
computer platforms help executives access both internal and external data
3. Graphic base—graphics can turn volumes of text and statistics into visual
information for executives. Typical graphic types are: time series
charts, scatter diagrams, maps, motion graphics, sequence charts, and
comparison-oriented graphs (i.e., bar charts)
4. Model base—EIS models contain routine and special statistical, financial,
and other quantitative analysis
User interface
An EIS must be efficient to retrieve relevant data for decision makers, so the user
interface is very important. Several types of interfaces can be available to the EIS
structure, such as scheduled reports, questions/answers, menu driven, command
language, natural language, and input/output.

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Telecommunication
As decentralizing is becoming the current trend in companies, telecommunications
will play a pivotal role in networked information systems. Transmitting data from
one place to another has become crucial for establishing a reliable network. In
addition, telecommunications within an EIS can accelerate the need for access to
distributed data.
ADVANTAGES AND DISADVANTAGES
Advantages of EIS
 Easy for upper-level executives to use, extensive computer experience is not
required in operations
 Provides timely delivery of company summary information
 Information that is provided is better understood
 EIS provides timely delivery of information. Management can make decisions
promptly.
 Improves tracking information
 Offers efficiency to decision makers
Disadvantages of EIS
 System dependent
 Limited functionality, by design
 Information overload for some managers
 Benefits hard to quantify
 High implementation costs

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 System may become slow, large, and hard to manage
 Need good internal processesfordata management
 May lead to less reliable and less secure data
 Excessive costfor small company
CHALLENGES FACED BY KOTAK MAHINDRA
 PROPER MIS IS NOT ABLE TO FORM AS IT LACKS
STANDARISATION AND IS RAPIDLY GROWING.
 SOMETIMES THERE IS LACK OF COMMITMENT
FROM THE MANAGEMENT
 THERE IS RESISTANCE OF CHANGE
RECOMMENDATIONS
 SOFTWARE INDUSTRY NEEDS TO DO MORE IN
DEVELOPING QUALITY SOFTWARE
 PROPER TRAINING SHOULD BE GIVEN TO EVERYONE
ABOUT HOW TO USE THE SOFTWARE EFFICIENTLY.
 CAPACITY WITHIN INSTITUTION SHOULD BE MANAGED
PROPERLY.

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CLEARING
Clearing is the procedure by which an organization acts as an intermediary
and assumes the role of a buyer and seller in a transaction to reconcile orders
between transacting parties. Clearing is necessary for the matching of all buy
and sell orders in the market. It provides smoother and more efficient
markets as parties can make transfers to the clearing corporation rather that
to each individual party with whom they have transacted.
 Types of clearing instruments :-
 Cheques (CD, SB, Loan)
 Demand Draft
 Payment order
 Others
 Clearing sessions :-
 High value
 High value (Return house)
 Regular
 Regular (Return house)

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 Types of clearing :-
 Inward clearing
 Outward clearing
 E.C.S
 IPO/NCD
 Inward clearing :-
 Receive clearing instruments from system
 Verify clearing stamp, crossing, endorsement etc.
 Debiting respective account
 Ensure honor/dishonor in the system
 Corresponding with main branch (if necessary).
 Outward clearing :-
 Receive clearing instrument from the clients
 Crediting the same in respective account
 Prepare instruments of clearing
 Scanning and transfer to the system.
 E.C.S :-
Electronic Clearing Service is an electronic mode of fund transfer form one
bank account to another.
It can be used by institutions for making payments such as
distribution of dividend interest, salary, pension, among others. It can also be

54 | P a g e
used to pay bills and other charges such as telephone, electricity, water or for
making equated monthly installments payments on loans as well as SIP
investments. ECS can be used for both credit and debit purposes.
 IPO :-
An initial public offering is the first sale of stock by a private company to
the public. IPOs are often issued by smaller, younger companies looking to
become publicly traded.
In an IPO, the issuer obtains the assistance of an underwriting firm,
which helps it determine what type of security to issue, the best offering
price and the time to bring it to market.
 NCD :-
An NCD is a fixed-income debt paper issued by a company. In other words,
the issuer agrees to pay a fixed interest on your investment. Non-convertible
debentures offer better returns than FDs.
IMPORTANT ABBREVIATIONS
 KYC- Know Your Customer
 EDD- Enhance Due Diligence
 LTV- Loan To Value
 FOIR- Fixed Obligation to Income Ratio
 DBR- Debt Burden Ratio
 AML- Anti Money Laundering
 FATCA- Foreign Account Tax Compliance Act

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 CRS- Common Reporting Standard
 FEMA- Foreign Exchange Management Act
KYC
 It is the process of a business verifying the identity of its clients. The term is
also used to refer to the bank regulation which governs these activities.
 KYC processes are also employed by companies of all sizes for the purpose
of ensuring their proposed agents, consultants, or distributors are anti-
bribery compliant.
EDD
 Customers that pose higher money laundering or terrorist financing risks
present increased exposure to banks; due diligence policies, procedures, and
processes should be enhanced as a result.
 Objective- Asses the appropriateness and comprehensiveness of the bank’s
customer due diligence policies, procedures for obtaining customer
information in detecting, monitoring and reporting suspicious activity.
LTV
 It is all about how much mortage you have in relation to how much your
property is worth. Its normally, a percentage figure that reflects the
percentage of your property that is mortgaged, and the amount that is yours
(the amount you own is usually called equity).

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FOIR
 Fixed Obligations To Income Rtaio is a popular parameter which banks use
to determine loan eligibility. As per bank’s eligibility criteria, the borrowers
should restrict all their fixed obligations including the currently applying
loan EMI to 50% of his monthly income.
DBR
 Debt Burden Ratio is the ratio of total monthly installment of credit card or
loan and total income of the customer. Debt Burden Ratio= Total monthly
installment of card or loan/ Total income)*100. It is very important for
assessing customer payment ability.
AML
 Anti-Money Laundering refers to a set of procedures, laws or regulations
designed to stop the practice of generating income through illegal actions.
 In most cases, money launderers hide their actions through a series of steps
that make it look like money that came from illegal or unethical sources was
earned legitimately.
FATCA
 It stands for Foreign Account Tax Compliance Act. FATCA is a United
States legislation that primarily aims to prevent tax evasion by US taxpayers
by using non-US financial institutions and offshore investment instruments.
FATCA impacts financial institutions on a graduated implementation
timeline.

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CRS
 The Common Reporting Standard generally known as the global FATCA, is
a regulation initiated by the OECD, aiming at preventing tax evasion and
leading to a global automatic exchange of information between CRS-
participating jurisdictions.
FEMA
 Foreign Exchange Management Act, 1999 is an Act of the Parliament Of
India to consolidate and amend the law relating to foreign exchange with the
objective of facilitating external trade and payments and for promoting the
orderly development and maintenance of foreign exchange market in india.
NI ACT
 The “Negotiable Instruments Act” No. 26 of 1881. It is an act to define and
amend the law relating to Promissory Notes, Bills of exchange and cheques.
The history of the presence Act is a long one. The act was originally drafted
in 1866 by the 3rd India Law Commission and introduced in December, 1867
in the council and it was referred to a select Committee.
 Instruments of NI Act :-
 Promissory Notes
 Bills of exchange
 Cheques

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SWOT ANALYSIS
SWOT Analysis is a powerful technique for understanding your Strengths and
Weaknesses, and for looking at the Opportunities and Threats you face.
Used in a business context, it helps you carve a sustainable niche in your
market. Used in a
personal context, it helps you develop your career in a way that takes best
advantage of your talents, abilities and opportunities.
SWOT ANALAYSIS OF KOTAK MAHINDRA BANK
 STRENGTH
 Right strategy for the right products.
 Superior customer service vs. competitors.
 Great Brand Image
 Products have required accreditations.
 High degree of customer satisfaction.
 Good place to work
 Lower responsetime with efficient and effective service.
 Dedicated workforce aiming at making a long-term career in the field.

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 WEAKNESSES
 Some gaps in range for certain sectors.
 Customer service staff need training.
 Processes and systems, etc
 Management cover insufficient.
 Sectoral growth is constrained by low unemployment levels and competition
for staff
 OPPORTUNITIES
 Profit margins will be good.
 Could extend to overseas broadly.
 New specialist applications.
 Could seek better customer deals.
 Fast-track career development opportunities on an industry-wide basis.
 An applied research centre to create opportunities for developing techniques
to provide added-value services.
 THREATS
 Legislation could impact.
 Great risk involved
 Very high competition prevailing in the industry.
 Vulnerable to reactive

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 attack by major competitors
 Lack of infrastructure in rural areas could constrain investment.
 High volume/low costmarket is intensely competitive
KEY POINT
SWOT Analysis is a simple but powerful framework for
analyzing company's Strengths and Weaknesses, and the
Opportunities and Threats you face. This helps you to focus on
your strengths, minimize threats, and take the greatest possible advantage of
opportunities available to you.

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BIBLIOGRAPHY
 https://www.ukessays.com/essays/information-technology/information-
system-analysis-on-Kotak Mahindra-bank-information-technology-
essay.php
 http://www.Kotak Mahindrabank.com/personal/products/retail-banking
 https://craytheon.com/financials/fundamental_stock_analysis_cagr_annual_g
rowth_rate_trend_chart.php?company=KOTAKMAHINDRABANK
 https://www.google.co.in/webhp?sourceid=chrome-
instant&rlz=1C1_____enIN703IN703&ion=1&espv=2&ie=UTF-
8#q=Kotak Mahindra&tbm=nws
 https://en.wikipedia.org/wiki/KOTAK MAHINDRA_Bank

General banking at kotak mahindra bank

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