Hello,
Today, I am going to tell you about LEGO campaign.
I love LEGO very much when I was a child, so in the future, I am very happy if I could one day work with them.
2. June 9, 2022
In the run-up to its 90th anniversary on August 10th, 2022, the
company will launch its biggest ever global brand campaign
honouring the power of play and the inventiveness of its
followers!
According to LEGO's new research, "play" is very essential to
family welfare and happiness. These days, after succeeding in
"Rebuild the World" marketing platform, LEGO's motto is
playful inspiration, activities, and collaborations.
3. We Are All Builders
LEGO launched a new film ‘We Are All Builders’. In fact,
LEGO has created their films regularly and they are popular
among their fans. In this time, their new film ‘We Are All
Builders’ honours the world's impact on playful building and
creation throughout the last nine decades. And, it was made
with children and their infinite imaginations and optimism
reconstructing the world around them using LEGO bricks,
rebuilding it into a nicer, more inclusive, and more playful
environment than it was before.
4. What happens in this campaign
• The LEGO Classic 90 Years of Play set recreates legendary LEGO models for hours of fun
and nostalgia for the whole family. In addition, the anniversary-only set is also still to be
unveiled.
• On June 18, LEGO® CON will bring LEGO enthusiasts and family together for an exciting
look behind the scenes of LEGO HQ as they participate in five different types of play activities
and earn badges while experiencing LEGOLAND.
• And, at LEGO House in Billund, the "Home of the Brick," assisting fans of all ages in
experiencing a world of engaging learning activities with 25 million LEGO bricks.
• On June 10 - the LEGO Group's annual LEGO Play Day - the LEGO Group is giving its
24,000+ employees across the world time off to enjoy and experience the power of play
together.
5. Julia Goldin’s statement
Julia Goldin, Chief Product and Marketing Officer, the LEGO Group, said:
“Play has always been the cornerstone of humanity. It’s not only fun, but it’s
crucial to helping children develop essential life skills, strengthening family
bonds and building communities. But with competing pressures on the lives
of parents and children, play is often deprioritised.
“To mark our 90th Anniversary this summer, we’re launching our largest ever
celebration of play to inspire people around the world to play more; whatever
their age, location or interests. We’re delighted to be joined by a host of the
world’s most creative brands and personalities that are just as passionate as
we are about play and reminding the world how easy, fun and beneficial it
can be.”
6. Reference
• The Lego Group. “New LEGO® Campaign Celebrates 90 Years
of Rebuilding the World through Play.” About Us - LEGO.com
GB, The Lego Group, 9 June 2022, https://www.lego.com/en-
gb/aboutus/news/2022/june/new-lego-campaign-celebrates-90-
years-of-rebuilding-the-world-through-play.
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