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7 Steps to Navigate the Digital-Social Revolution - Chapter 2: "Know What You Stand For".

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Chapter 2 of 7 on the digital-social revolution. Covering the emergence of Brand as a key differentiator in building business value. The term "brand" is often misinterpreted as simply referring to a visual identity. It is so much more - it is the experience people have of your organisation, it is the connection that they feel and most importantly it is the reason customers buy. This share explores brand and its significance in building equity. References include: The New Zealand All Blacks (and rugby), Harley Davidson, Apple, Virgin Atlantic, Lego, IBM, Air New Zealand safety videos, and Spotify. It references work from Idris Motee, Fast Company & Millward Brown.

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7 Steps to Navigate the Digital-Social Revolution - Chapter 2: "Know What You Stand For".

  1. 1. 7 STEPS TO NAVIGATE THE DIGITAL-SOCIAL REVOLUTION EXPANDED VERSION 2. THE POWER OF BRAND EQUITY
  2. 2. KNOWING WHAT YOU STAND FOR IS… THE POWER OF BRAND EQUITY.
  3. 3. 2. KNOW WHAT YOU STAND FOR UNDERSTAND THE POWER OF BRAND EQUITY FOR MANY OF 4.4 MILLION PEOPLE IN NEW ZEALAND…
  4. 4. 2. KNOW WHAT YOU STAND FOR THAT EQUITY IS IN THE GAME THEY PLAY AND NATIONAL TEAM THEY SUPPORT.
  5. 5. 2. KNOW WHAT YOU STAND FOR UNDERSTAND THE POWER OF BRAND EQUITY SINCE 1905 – THEY HAVE BUILT… A WORLD BEATING RECORD.
  6. 6. 30 test wins in a row on home soil, is a world record Double their opposition’s score on average 75% of the time they win a test match, that is 379 wins out of 501 82% of test matches won in the last 10 years 80% of the time they’ve held the no.1 international position
  7. 7. WHAT THEY ARE KNOWN FOR THOUGH IS SOMETHING ELSE. THE HAKA – PERFORMED AT THE BEGINNING OF A MATCH
  8. 8. WHAT THEY ARE KNOWN FOR THOUGH IS SOMETHING ELSE A WAR CRY THAT CROSSES CULTURES, DATES BACK GENERATIONS AND STIRS PASSIONS.
  9. 9. IN BUSINESS, YOUR WHY IS WHAT PEOPLE BUY.
  10. 10. Acland St, St Kilda, VIC Australia - 2 Aug 2013 WHY IS… A PERSONALITY.
  11. 11. WHY IS… PERSONAL.
  12. 12. WHY IS… AN ATTITUDE.
  13. 13. WHY IS… A POINT OF VIEW.
  14. 14. WHY IS… SOCIALLY CONNECTED.
  15. 15. aamplify.co.nz 15 WHY IS… AN EXPERIENCE
  16. 16. WHY IS… EARNED OVER TIME.
  17. 17. AND WHY HELPS PEOPLE DECIDE WHAT WORKS BEST FOR ME? AND FOR A BUSINESS?
  18. 18. YOUR WHY IS YOUR BRAND. IDRIS MOTEE 2013
  19. 19. aamplify.co.nz 19 KNOW WHAT YOU STAND FOR... AND YOU CAN MAKE THE ORDINARY EXTRAORDINARY…
  20. 20. aamplify.co.nz 20 AND DRIVE SUSTAINED MARKET ADVANTAGE, WITH YOUR BRAND EQUITY.
  21. 21. aamplify.co.nz 21 WHAT IS YOUR HAKA? SO…
  22. 22. THANKS FOR YOUR ATTENTION.
  23. 23. 7 STEPS TO NAVIGATE THE DIGITAL-SOCIAL REVOLUTION CHAPTER 3 COMING SOON…
  24. 24. 3. DEVELOP SALES CAMPAIGNS THAT NURTURE A RELATIONSHIP HARD SELLING IS BECOMING DECREASINGLY EFFECTIVE

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