Samuel Bellettiere believes a good content strategy will help you establish your objectives, determine priorities, and maximize efficiency. Sam Bellettiere says Content marketing strategy is all about making and distributing content to increase your audience.

1. Samuel Bellettiere Shares 5
Factors of a Successful
Content Strategy

2. Samuel Bellettiere believes a
good content strategy will help
you establish your objectives,
determine priorities, and
maximize efficiency. Sam
Bellettiere says Content
marketing strategy is all about
making and distributing content
to increase your audience.

3. 1. Goals
A successful content
marketing plan always
begins with clearly
stated goals. This is a
stage many people skip,
to their own detriment.

4. 2. Research
Every tactic in your content
strategy should be backed by
research to justify it. And
putting in the work here will
save you lots of headaches
down the road.

5. 3. Targeted Topics
Identify which topics are
most important to each
piece of your strategy and
how your new content
will help achieve your
goal.

6. 4. Editorial Guidelines
What does your company sound
like? Is it professional?
Welcoming? Knowledgeable?
Funny? Figure out the voice of
your organization.

7. 5. Distribution
Channels
You’ve got your content goals,
topics and calendar laid out;
now, it’s time to decide where
you’ll use it.

8. Thanks You