2. Sector Information
SECTOR :- Retail
• Number of supermarkets has increased in India from
500 in 2006 to 8500 in 2016.
• Rising number of tier-2 and tier-3 cities to enhance
supermarket space in the country. 500
8500
0
2000
4000
6000
8000
10000
2006 2016
NUMBER OF SUPERMARKETS
NUMBER OF SUPERMARKETS
13 15
60
0
10
20
30
40
50
60
70
2015 2016 2020E
REVENUE FROM RETAIL ( IN US$ BILLION )
REVENUE
• Increasing participation from foreign and private players to
boost retail infrastructure.
• Revenue generated from online retail is projected to grow to
US$ 60 billion by 2020.
3. MARKET SIZE
204
238
278
321
368
424
518
490
534
600
672
1,300
0
200
400
600
800
1000
1200
1400
2000 2002 2004 2006 2008 2010 2012 2013 2014 2015 2016 2020
Market Size(US$ billion)
The retail sector in India is emerging as one of
the largest sectors in the economy.
The total market size was estimated to be
around US$ 672 billion in 2017, thereby
registering a CAGR of 7.74% since 2000.
Future Group has partnered with UK clothing
and hardware retailer Laura Ashley to make
and sell merchandise as well as wholesale
distribution in India.
6. • Founded in 2001 by MR Kishore Biyaani
• It is one of the oldest and largest hypermarket chain of India.
• Big Bazaar is an Indian retail store that operates as a chain
of hypermarkets, discount department stores, and grocery stores.
• Big Bazaar is also the parent chain of food bazaar, Fashion at big
bazaar and Ezone.
• It is also a sister chain of retail outlets like Brand factory, Hometown,
Central etc.
• Big Bazaar has 300 stores in 114 cities of India and have plan to launch
100 more stores in next 12 months.
ABOUT BIG BAZAAR
7. STRENGTHS
•1. Affordability for
middle class is provided
by Big Bazaar in India
• 2. Big Bazaar offers
quality, choice and
convenience
• 3. Wide range of
products and service
offerings
• 4.Attractive
promotional offers given
by Big Bazaar to attract
customer through
discounts, sales,
exchange offers etc.
WEAKNESSES
• 1. Big Bazaar is not
known globally and
restricted to the Indian
market only
• 2. No different game plan
according to divergent
people, their lifestyles,
their tastes and budgets in
India
OPPORTUNITIES
1. Big Bazaar can plan to
expand globally by tie-ups
2. Entering into high premium
segment
3. Opportunity to expand into
financial services catering to
huge segment
4. Increased rural penetration
can also benefit Big Bazaar
THREATS
• 1. Competitors with a
global presence
• 2. Online markets can
severally affect the
market share of Big
Bazaar
•
3. Low priced brand
perceived to be of low
quality in Indian
consumer minds
SWOT ANALYSIS OF BIG BAZAAR