1. Educational Skills
University of Kwa-Zulu Natal, Pietermaritzburg, South Africa (2005-2007)
Qualification: Bachelor of Social Science in Media and Cultural Studies
2 Dean’s Commendations
3 Certificates of Merit
Member of the Golden Key International Honours Society
Carter High (Matriculated 2004)
Senior Certificate with Distinction
Languages
English (fluent/conversational/written/mother tongue)
Afrikaans (fluent/conversational/written)
Systems Experience
Competent in CMS systems Umbraco, Joomla, DotNetNuke Wordpress & Sharepoint.
Dreamweaver, Adobe Creative Suite,Google Analytics, Google Ad Manager, Microsoft Office Suite,
iMovies, Videopad, NING, Bulkmail
Date of Birth 3 May 1986
Mobile + 64 21 082 56997
Email samantha.beneke@gmail.com
Portfolio: http://www.samanthabeneke.com
Nationality South African
British
Visa Status New Zealand Resident
Profession Online Editor
I have worked in the digital media industry for six years as an online editor for several com-
panies including Timaru District Council, Saltwater GIRL Magazine, The Edge radio station
and The Rock radio station. I’ve been actively involved in numerous online campaigns and
won New Zealand Radio Awards for Best Radio Website (therock.net.nz) in 2012 as well as
2013.
With a hunger to learn, I think outside the box while monitoring emerging online trends
and platforms. I produce work that appeals to the target audience while bringing in
desired results for the company itself.

2. Career History
Online Editor
Auckland Transport, New Zealand
December 2013 - Present
Responsibilities:
Complete daily content authoring, publishing and archival activities in the CMS.
Account management: provide expertise and support for development of content and
web services that integrate with the Auckland Transport website, databases and
cornerstone systems.
Enhance user experience using web and government publishing standards.
Upload videos to the Youtube platform and ensure it meets accessibility standards.
Develop social media guidelines and web strategies.
Achievements:
Have won 4 internal company awards in the company for my work.
Digital Strategist
Uhuru Watches, New Zealand
September 2014 - January 2015
Responsibilities:
Coordinated Uhuru Watches digital strategy for the launch of their Impi Automatic
watch on Kickstarter in early December 2014.
Website audit and SEO recommendations/techniques.
Social media strategy (Facebook page and ads, Twitter, Instagram and Google +).
Google AdWords.
Filming and editing of promotional videos for the Kickstarter launch.
Copy writing, creation and distribution of newsletters.
Copy writing and proof reading for both the Uhuru Watches and Kickstarter website,
ensuring appropriate keywords were included to boost search ranking for both.
Achievements:
The project exceeded its goal of $21, 000.
Online Editor
Mediaworks, New Zealand (The Edge FM, The Rock FM, Mai FM)
March 2011 - November 2013
Responsibilities:
Maintained and updated website content daily.
Met monthly traffic targets through Search Engine Optimisation and trends research.
Managed social media platforms Facebook, Twitter, Tumblr and Youtube.
Developed online promotions from brainstorm through to implementation.
Designed online graphics using Photoshop.
Helped develop and implement content strategies for the website.
Uploaded edited photo galleries and videos to the website.
Updated content on The Rock’s smartphone app.
Achievements:
I won an award for Best Radio Website in 2012 and 2013 for The Rock at the New Zealand
Radio Awards.
Won award for most traffic growth for individual site 2012 - Mai Fm (www.maifm.
co.nz).

3. Online Editor
Saltwater GIRL Magazine, Durban, South Africa
February 2010 - January 2011
Responsibilities:
Maintained and updated website daily.
Managed and recruited online contributors.
Increased traffic to the website through Search Engine Optimisation.
Managed social networks including Facebook, Mxit, Twitter and NING.
Developed and implemented online campaigns (CLEAN&CLEAR, VO5, Clinique, Levis).
Wrote feature articles and reviews for the magazine.
Filmed, edited and broadcasted photo shoot videos using iMovies and Youtube.
Created and sent out newsletters to the database.
Designed web banners using Photoshop.
Managed online budget in a cost-efficient manner.
Produced monthly online traffic reports.
Achievements:
Increased unique browsers to SWG online by 400% in six months.
Managed the development of the new Saltwater GIRL website and migrated
content to it.
Freelance New Media Designer
Pietermaritzburg, South Africa
December 2009 - January 2010
Responsibilities:
Built a website for Gecko Lodge.
Set up Facebook, Twitter and Wordpress for the company.
Updated content and utilised SEO.
Online Content Manager
SPF Multimedia, Timaru, New Zealand
April - November 2009
Responsibilities:
Created and managed content for web sites using Joomla and Dreamweaver.
Designed images, banners, floor plans for web sites in Photoshop, Illustrator and
Flash.
Created menus and modules, for web sites.
Utilized extensions and components for web sites.
Created animated advertisments for an online kiosk using Flash and Illustrator.
Corresponded with clients and taught them how to use the CMS system.
References
References available upon request