This document discusses opportunities for food truck vendors to maximize their success. It notes that while the food truck industry has seen rapid growth since 2007, revenue growth rates may be stabilizing. To continue growing, food truck owners need to stay relevant by finding new customers and competing with brick-and-mortar restaurants. Current food truck tracking apps are limited and lack communication between owners. The document proposes creating a new app that emphasizes the business needs of owners by allowing them to network, share best practices, and advertise their locations.

1. M A X I M I Z I N G O P P O R T U N I T I E S F O R F O O D
T R U C K V E N D O R S
The Food Truck Industry

2. Introduction
 Food Truck industry has been a booming source of
revenue
 It’s a cheaper way to enter the food service market,
then opening a brick and mortar style restaurant
 Roughly $125,000-250,000
 Brick and Mortar: $850,000 – 1.1 million
 Revenue earnings are expected to increase for the
next 6 years
 It’s a rapidly growing segment in the food service marketplace

3. Growth since 2007

4. Consumer Behavior for Food Trucks
 Nearly half of non-food
truck consumers indicate
the main reason they
have not visited a food
truck is because there are
none where they live,
work, or socialize
 Social Media is a key tool
for raising awareness

5. Data Findings

6. The Claim
 Data indicates that in the
next 5 years revenue will
grow for food trucks,
however the rate of
growth is stabilizing.
How can food truck
owners continue to stay
relevant and sustain
success?

7. Issues with Food Truck Trackers
 While there are a few
emerging mobile food
tracker services
available, they are
limited in scope,
flexibility, and usefulness
to the consumer
 There isn’t a clear “Best
Food Truck Tracker”
service
 Lack of communication
present between food
truck owners

8. Current Options
 Local trackers and
services
 Austin Food Carts
 Food Trailers Austin
 National trackers and
services
 TruckMax
 TruckSpotting
 Roaming Hunger
 Food Truck Fiesta
 Mobile apps
 The Peached Tortilla

9. Why Food Trucks Fail
 Current oversaturation
in the market
 Lack of presence
 Odd locations, lack of
location updating, not
maximizing social media
 Competition with brick
and mortar restaurants
 Legislation changes that
will curb food trucks’
business practice

10. Solution
 An accurate, easy to use, and functional service for
food trucks
 Focus on the Business Owner’s perspective
 Way to corroborate with each other, learn about city mandates,
forum to sell parts, get advice, or figure out the necessary steps
to enter the business as a startup
 All cities included and it functions partially as a
networking platform (Listing Directory)

11. Conclusion
 Create a food truck
tracker that emphasizes
the business end
 Accuracy, Usability,
Design
 Start with a city similar
to Austin
 expand to more cities
 eventually become the go
to app and service

12. W H A T Q U E S T I O N S A R E T H E R E ?
End