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LBM 1911 collection
- 2. As a 4th Generation, family run company, Lubiam has over 100 years of fashion experience and knowledge. Family members have passed down tested and perfected traditional techniques to the current generation running the company. Lubiam offers their customers unique takes on classic, luxury items.
- 6. CASTLE WALL SUNSET STATUE OLD BRICK VOYAGE GREEN WILD IVORY HISTORIC GREY COBBLESTONE
- 11. Denim $615
- 13. Cashmere, Silk, Alpaca blend $380 $450 100% Cotton
- 14. GRAZIE MILLE!
Editor's Notes
- The company’s extensive history and knowledge helps customers trust the quality of LBm 1911. -genuine love for life and style 11 was created for the younger Lubiam customer to give them more casual options.
- Architectural -castle in mantova inspired me -Lubiam and castles are both historic, they both have a story -worn in texture -natural, rustic, simple, travel
- Major trends that inspired my collection: Texture- knits, seersucker, wrinkles Sustainability- natural dyes, organic cottons, hemp Utility- large pockets, buckles, drawstrings, zippers, hoods, buttons, -Junya watanabe, dior, street Contrast collar- street Extended/exaggerated Lapel- Balenciaga, Fashion Snoops noted its importance in forecasted tailoring.
- -Colors on the streets of milan -WGSN design capsule: browns(sustainability), neutrals, natural hues of the castles
- Color story 1: warmth, browns of the castle, CS 2: natural, earthy colors All mixable Olive green and orange give merchanidsed collection more variety
- -Take customer out of comfort zone -still offer classic pieces with a utilitarian twist -adding more pockets, buckles, detailing
- -warm Sun setting on a castle -windowpane=bricks Added: buckles and pocket flaps(kept slanted pocket detail -Utility details Sustainable linen: comfy, breathable option
- Inspo: Worn out colors of the bricks Seersucker for texture Added: buckles at bottom of pant
- Architectural print inspired by color of window Added: shoulder buckles, ribbing Also offer in basic colors for mixing
- More fashion forward piece. Still classic jacket for mixing -inspired by tye-dyes, imperfect texture Washed denim fabric: lived in look, workwear feel (Developed 4 pocket army jacket) Added: buttons over the flap, drawstring hem, buttons instead of zipper, contrast collar
- Developed parka coat. Added drawstring, hood, buckles. Longer trench forecasted to still be in style(WGSN design development said make more technical, lightness/sporty important) Kept tie classic, added stitch detailing along hem
- Blazer: exaggerated Lapel. Pocket flaps. Simple key item -cargo pants all over london-fashion week shows. Key item in multiple basic colors -drawstring waist