1. Film title: The Avengers
Director: Joss Whedon
Year: 2012
Genre: Action/Super Hero/ Fantasy
Area of Analysis Example Technical feature (Camera/sound/mise en
scene/ editing)
Conforms to genre? Y/N Breaks conformity? Y/N
If yes, how?
Codes and conventions
A group of super heroes are
gathered to protect the Earth
from an alien invasion.
Explosions, CGI, Special effects Yes No
Setting
New York, Space, Floating
Flight Carrier, Secret Base,
India, Russia
Large famous buildings. Iconic Setting. Yes No
Character
A group of super heroes,
Special agents, Aliens, a
villain.
CGI is used to make characters such as the
aliens and the hulk.
Yes No
Themes
The war against an invasion. - Yes No
Narrative
This is a Linear narrative.
There is a beginning, middle
and end which happen
simultaneously.
Quick cuts and fast paced editing to express
that there is a lot going on in a small amount
of time.
Yes No
Iconography
Within the franchise there
are various stars that feature
in the films such Robert
Downey Jr. and Chris Evans
which means more people
are likely to go and watch the
films. The super heroes
- Yes No

2. themselves show how
powerful America is and how
they overcome any threat.
Ideological message
There are many different
ideological messages behind
Avenger Assemble. The film
can teach you that as a team
you can get things
accomplished despite of your
differences and the problems
you may encounter. Some
consider that the film has
some 9/11 references
- Yes No