Pandoo Nation is a new-genre, massively multiplayer online game (MMOG) that includes a virtual world, real-time strategy games, an innovative friending system and rescue-related fantasy quests that reward acts of honor, integrity and teamwork. Designed to reinforce a sense of global citizenship and connectedness among children ages 8-12, Pandoo Nation rewards successful players with a unique in-game experience called a “Hero Moment,” in which a player is celebrated for specific achievements and exalted for faithfully representing the game’s core values. The hard-won Hero Moment concludes with the player being presented an opportunity to make a difference in the real world, by directing a micro loan or other charitable contribution to a specific person or project vetted and administered through Pandoo Foundation.

1. Produced by
The One Game You Want Your Kids To Play

2. Turn your game play into real dollars
for real causes in the real world.
2
LEVEL UP . . . FOR REAL. Most kids spend 10,000 hours between
ages 10 and 20 playing video games. That’s more time than they
spend in school or playing with friends. We believe there should
be at least one game that encourages them to do the right thing,
to help others, to make a difference. Pandoo Nation is that game.
2014 Singapore
www.shiftrunner.com

3. THE SOLUTION:
GAMIFY GIVING
3
BECAUSE KIDS WANT TO HELP. Pandoo Nation is the first real
attempt to use a game for kids as a bridge between the online world
and the real world. Think Angry Birds meets We Are The World.
www.shiftrunner.com 2014 Singapore

4. 4
A FEEDBACK LOOP FROM THE FIELD. With Pandoo
Foundation established in the field, Pandoo Nation has a direct
link to causes and to people in developing countries who need
assistance. Kids get regular status updates through the game.
www.shiftrunner.com 2014 Singapore
How We Gamify Giving.
THE DIFFERENTIATOR:
MAKING IT REAL

5. GAINING TRACTION
SPOT TESTING YIELDS STRONG RESULTS. More than 20,000
preteens in the UK, USA and Asia played the introduction sequence in
randomized testing. Analytics confirm that sign-up rates and play-through
rates are approaching industry benchmarks for a successful
commercial release.
5
www.shiftrunner.com 2014 Singapore
I helped build a mobile library
in the Philippines!
I funded wells
and livestock!
I helped
fund a new school in
Cambodia!

6. Brad Burch
WHY INVESTORS ARE WRITING CHECKS
Senior managers have invested US$1 million. Fifteen others, including four school teachers and three professional investors, injected another US$920,000.
Former portfolio
manager and former
head of research,
Andorra-USA
www.shiftrunner.com 2014 Singapore
“The Shiftrunner
management team is
astute and
accomplished. They
have rightly identified a
major problem in a
massive, fast-growing
industry. I think they
cracked code with an
elegant, highly
defensible solution. It
could be huge.”
Samantha Good
4th grade teacher,
Canadian International
School, Singapore,
Canada-Singapore
“The latest research
suggests my two young
girls will devote more
time during their
formative years to
playing video games
than any other single
activity except sleeping.
That keeps me awake.
As a teacher and a
parent, I see the need
for a game like Pandoo
Nation that allows kids
to get involved, to help
others and to have fun
doing it.”
Mei Reading
Founding partner at
Griffin Filters, the world’s
No. 2 marine filter
company, HK-Singapore
“As a business owner, I
am always looking for
opportunities that scale
quickly and profitably,
with limited up-front
investment capital, in a
high-growth sector.
Shiftrunner ticks all the
boxes for me.”
Prashant Kothari
Private investment
professional, India-
Singapore
“Love the concept. Love
the timing. Love the
management team. I
can’t wait for my kids
to get off their mindless
computer games and
do something
compassionate and
socially responsible
through Pandoo Nation,
while having enormous
fun at the same time!”
Coleen Singer
Private investor, and
Scott Singer, Chief
Information Officer, Rio
Tinto, USA-Singapore
“We’ve backed several
companies at the start-up
phase, usually with
equal parts excitement
and anxiety. Some
work out. Some don’t.
Shiftrunner’s
professional
management team
inspires tremendous
confidence. We
couldn’t be more
pleased or more
hopeful. We think
Pandoo Nation has the
potential to be The
Next Big Thing.”
Jared Bildfell
Teacher, Singapore
American School,
Canada-Singapore
“As an educator, I see
first-hand the trend to
teach social
responsibility. I also
see how readily kids
take to it. They want to
help others. Walk-a-thons.
Read-a-thons.
Anything for a cause –
kids will jump in. An
online experience like
Pandoo Nation that
gamifies causes? The
timing is perfect.”
Sandeep Dhingra
Investment professional
and CEO at Star Capital
Singapore, India-
Singapore
“Our investment
philosophy is to invest
in people we trust who
are innovating in areas
of high-growth, with
huge potential for scale.
The Shiftrunner
management team is
rock solid and has been
together for two years.
It is led by someone
with vision, great
instincts and a track
record of success –
having guided two
companies to IPO, in
Hong Kong and London.
All the ingredients are
there.”

7. THE PROBLEM It will rot his brain.
7
NEARLY 50% OF PARENTS SAY GAMES ARE A “NEGATIVE INFLUENCE.”
Dakota Howell, 9, an Ohio boy, was “forced” by his mother to go fishing.
He wanted to play video games. “That was my first choice,” he told the
USA Today newspaper. “But Mom says (video games) rot your brain.”
Some 65 million kids in the USA under age 17 (91%) play video games. One
study shows that parents of half of them believe video games represent a
negative influence on their kids. There is room for at least one game that
makes a positive impact.
www.shiftrunner.com 2014 Singapore
(Source: 2014 survey by the Entertainment Software Association, USA.)

8. THE SECRET SAUCE
8
A GAME THAT SAYS SOMETHING ABOUT YOU. People buy
TOMS shoes in part because of what it says about them. It’s a
social statement as much as a fashion statement. Pandoo Nation is
similar. It’s a personal brand play. It says, “The world matters to me.
And I am making a difference.”
www.shiftrunner.com 2014 Singapore

9. 9
HUGE MARKET, STRONG GROWTH, EXIT POTENTIAL.
Some similar games for kids ages 8 to 12 are worth billions.
Of dollars. Each. Global Industry Analysts (GIA) expects the
global gaming market in 2015 to hit US$91 billion.
www.shiftrunner.com 2014 Singapore
Valued at US$2.5 billion
US$2 billion asset for Disney
THE INDUSTRY

10. COMPETITION:
A CROWDED FIELD
10
COMPETITION USUALLY DOES NOT KILL A START-UP. The
bad news: Competition is everywhere. Kids are spoiled for choice.
The good news: Nobody sees us coming . . . And we are different!
We represent a clear choice. The No. 1 competitor in this space is
a child’s limited attention span. Our differentiator – Leveling
Up . . . For Real – is unique, defensible and sustainable.
www.shiftrunner.com 2014 Singapore

11. BUSINESS MODEL
11
SUBSCRIPTION PRICING MODEL IS PROVEN. The revenue
model and price points are market-tested. Subscriptions are priced
at US$8.25 per month, at the middle-high range relative to others.
Fully 20 percent of subscription revenue is carved out to support
Pandoo Foundation’s charitable activities in the field, which creates
the real-world link. Profit margins are as high as 60 percent.
www.shiftrunner.com 2014 Singapore

12. MARKETING STRATEGY:
THE EARLY ADOPTERS
12
TAPPING INTO A CULTURE OF VOLUNTEERS. Kids care
about the world. Deeply. When inspired by a cause, they
give time and they raise money. When called upon, they
hike mountains, bake cakes, wash cars, read books and
shovel snow. Happily. What if they could get the same feel-good
payoff playing a game? Research shows that games
linked to social causes increase engagement up to 10x and
lift revenues by 300%. The timing is right.
www.shiftrunner.com 2014 Singapore

13. GO-TO-MARKET STRATEGY
13
ALIGN WITH LIKE-MINDED ORGANIZATIONS. Pandoo
Nation has a significant advantage here, creatively aligning with
ethos-driven organizations, like Scouts, to drive membership and
boost viral growth. Our access to schools is driven by Pandoo
Foundation but it directly benefits Pandoo Nation.
www.shiftrunner.com 2014 Singapore

14. FRANCOIS
PERREAULT
THE TEAM: EXPERIENCED, PROVEN AND COMMITTED
The Pandoo Nation team has been together for two years and managers have injected US$1 million of their own cash.
Founder and CEO Anthony Blass has helped lead two start-up companies to IPO and got a third one approved to list.
Executive Director,
ShiftRunner
President, Pandoo
Foundation
Non-Paid Manager/
Investor
MICHELLE
WAITE
PETE
KARUMO
ROBERT
MARTINI
ANTHONY
BLASS
CEO, ShiftRunner
Chairman, Pandoo
Foundation
Non-Paid Manager/
Investor
- 4th Venture
- IPO Success 2x
- $25M Equity Raised
- Award-winning
writer, photographer
- Master’s Degree,
Columbia J-School
- Henry Luce Fellow
SAM
GOODWIN
Chief Marketing Officer,
ShiftRunner
Non-Paid Manager/
Investor
Director, Strategy and
Development,
ShiftRunner
Director, Finance,
ShiftRunner
Manager, Marketing and
Social Media, ShiftRunner
GENEVIEVE
BISSON
Education Program
Manager, Philippines,
Pandoo Foundation
www.shiftrunner.com 2014 Singapore
- Led humanitarian
work on 3 continents
- Often represents
company on stage
and on camera
- Survived 2012
Pamplona Bull Run
- Div. 1 scholarship
athlete, ice hockey
- Extensive social
media skills
- 10 years teaching
experience
- Fluent in four
languages
- Experienced field
management
- Developing country
literacy expert
- Experience in 45
countries
- B2B marketing and
brand expertise
- Global business
development expert
- International social
enterprise investor
- Broad management
expertise, 20+ years
- 3rd Venture
- 20+ years in
technology, telecoms
- Extensive project
management skills
- Fluent in four
languages
- Helsinki School of
Economics
- Level III CFA
candidate
- Graduated No. 1,
School of Economics,
Univ. of Niagara
- Summa Cum Laude,
finance and pre-law
- Div. 1 scholarship
athlete, ice hockey
- 2012 Atlantic
Hockey Scholar of the
Year Award
- 10+ years in
outreach programs
- Public affairs and
foreign policy expert
- Public policy
commentator
- Published writer
- Master’s Degree,
Univ. of Montreal

15. FINANCIAL FORECAST
15
REVENUE, PROFIT TRAJECTORY SUGGESTS YEAR 4 EXIT.
Trade sale or IPO potential likely within four years. Year 3 revenue
forecasted at USD54m and profit estimated at USD19m, based on
405,000 paid customers at an average revenue per month of USD8.25
per user. These figures are based on a conversion rate of free-to-paid
users at 5-6%, with a cost to acquire new users at USD1.00.
www.shiftrunner.com 2014 Singapore

16. FRIENDS AND FAMILY
FUNDING ROUND
16
A USD500,000 FUNDING ROUND APPROVED. Pandoo
Nation is being fine-tuned ahead of its commercial launch.
To pay for it, the Board has approved a modest “friends and
family” funding round of USD500,000, in increments of
USD20,000. Join us!
www.shiftrunner.com 2014 Singapore
Join us!

17. Contact Anthony Blass at:
ablass@shiftrunner.com