5. Business Model
How to increase the revenue through E-commerce
Target : Global market
Need : Foundation tint
Unique Benefit : Digital
scanning /
online purchase
Activities :
Software
Development &
Marketing
Loyalty
Revenue
Resource :
Technical support
(Wisimage)
Less app Cost
6. Marketing Idea
[1] Birthday or Anniversary Goodies (base on the
CRM).
[2] Foundation sample when customer
downloads our app in store.
[3] #Promotion Code .
[4] Guerrilla Marketing
> Global Launch (With local Cultural Events)
8. RECOMMENDATIONS
[1] Why can’t they have a “Sister
Packaging” for foundation?
[2] Why cant they have make-up products
for men as well?
[3] The packaging and cosmetic can be made
& used with eco-friendly material &
technology as well?
10. REFERENCES
Brandom R., (Sept 12, 2017). The five biggest questions about Apple’s new facial recognition
system. Available from: https://www.theverge.com/2017/9/12/16298156/apple-iphone-x-face-id-
security-privacy-police-unlock. [Accessed 17 October 2017].
Curtis, S., (Oct 7, 2014).
Available from: http://www.telegraph.co.uk/technology/news/11146752/How-technology-is-
transforming-cosmetics.html. [Accessed 17 October 2017].
Derrick, J., (Nov 7, 2016) Types of Makeup Foundations.
Available from: https://www.liveabout.com/types-of-makeup-foundations-346071. [Accessed 18
October 2017].
Derval, D., (Sept, 2010). The Right Sensorial Mix: Targeting Consumer Product Development
Scientifically. Springer – Verlag Berlin Heidelberg.
Electronic Frontier Foundation., 2017. Biometrics.
Available from: https://www.eff.org/fr/issues/biometrics. [Accessed 15 October 2017].
Make up for ever, Profession Paris., 2017.
Available from: https://www.makeupforever.com/int/en-int
Make up foundation finder., 2017.
Available from: http://mugeek.vidalondon.net/makeup-shade-finder. [Accessed 18 October 2017].