A newsletter glimpse of the event.

1. The Oracle Nordic Cloud Applications Days 2014 Event Summary Newsletter
Helsinki Hilton Strand 11.3.2014
The Oracle Nordic Cloud Applications Days 2014 has come and gone but the memories still lingers on. This spectacular
event saw the presence of the doyens and authorities in the trendiest business topic in the world today – the Cloud
delivered by eloquent speakers. Yours truly, Sahara Frontier (www.saharafrontier.com) was also in the mix. Not a single
moment went without constant nodding in agreement with the captivating slides, analytics and figures used to elaborate
the past, present and future of global business with cloud in constant view. Applauses from distinguished companies,
sponsors and guests from all walks of life both far and near who thronged the prestigious Hilton Helsinki Strand Hotel
showed that the business community understands the importance of staying in front of trends to succeed.
A big appreciation goes to Oracle and co-sponsors who have the foresight to remain at the fore front of technological
innovations and keep oiling the wheels of global business with lifelines like the cloud.
Excellent Keynote Speakers
The day started with nice and
professional introduction of
the day’s programme by no
any other anchoring superstar
Nicke Lignell. He spoke well
and kept the event lively with
good humour intermittently
as the keynote speakers take
turns. The first speaker of the
day was Kalle Kaartovuori,
Oracle’s Applications Sales
Leader in Finland who
delivered an inspiring
welcoming message and made
the guests longing for the day
to kick start fully. Second in
line was Riina Kirmanen,
the Chief Marketing Officer of
Vaisala Oyj who talked about
the Effectiveness of Marketing
Automation and Digital
Marketing Ecosystem. Next in
line was Matti Aalto-Setälä,
VP and Producer ID BBN.
And lastly was Armando
Janigro, Oracle’s Director of
Business Solutions Strategy
EMEA Applications.
Exceptional speakers and
brilliant delivery from all
these people before breaking
into various sessions
depending on area of
interests.
Interesting Topics
• Effectiveness of Marketing Automation and Digital
Marketing Ecosystem: Delivered by Riina Kirmanen (CMO
of Vaisala Oyj). She showed how joint collaboration with
Oracle in the area of cloud support services has brought
about improvement in not only Vaisala’s marketing
automation but the social media as well. The company uses
a lot of social media to communicate and get valuable
feedback from customers scattered around the world. An
average of 31 tweets per month is worthwhile.
• Delivering Superior Customer Experience with Modern
Marketing: Delivered by Matti Aalto-Setälä in a captivating
manner with the aid of a neighbour’s story in need of a
service. He pointed out that the trending issues now are
mobile, big data, and Sima. For many companies, this is a
wake-up call to start thinking with these pointers in mind.
Fast access to services by customers and good customer
experience is inevitable in order to make a difference now
and in the future of global business.
• Re-imagine your business with Oracle’s complete
portfolio of Modern Cloud Applications: Digital by Design,
Social, Mobile and Secure from the Start. Delivered by
Armando Janigro like a lullaby but ironically as a wake-up
call for all businesses still doing business the old inefficient
way. Interesting current statistics and the future outlook of
cloud in the life of business. His presentation can best be
summarised as a blueprint for cloud related business. He
practically gave an in-depth analysis of key elements of
modern marketing (know, learn, engage, convert), HR
Gap, customer experience, smart sales, deliveries and
expectations from the perspective of both businesses and
consumers. Going down to details would require additional
10 pages because it was so detailed and no part of his
presentation is irrelevant. Time was not even enough to
allow plenty of questioning.

2. Environment
The environment was serene and
filled with well dressed guests. It
can only be described as a sea of
white collar job professionals both
men and women looking stunning
in their blended suits and pants.
The Hilton Helsinki Strand’s close
location to the city centre gives it a
befitting status of a classy hotel.
Among its distinctive features are
ocean view, beautiful interiors,
decorative and shining floors and
walls. Cosy conference rooms
equipped with comfortable seats
and crystal clear gadgets, nicely
arranged tables, smiley staff and
good customer service.
Food
From the pre-registration offers like
tea, coffee and pastries to the main
course of the day, they could only be
found in ‘A list’ events like this one.
Nicely arranged mugs and assorted
cakes, cookies, wines, juice
(especially the tropical juice was my
favourite...hmmm) was constantly on
the supply. Every available corner of
the event’s venue had unlimited
supply of all foods and drinks. The
lunch comprising of the starter, main
course and desserts were
outstanding! Salmon, Greek salad,
beetroot, bread, and assorted cakes
were all delicious. Thumbs up!
Networking
All through the event,
networking and exchanging of
business cards were going on in
full swing. Every possible break
brought with it a repeat of the
same exchanges over and over
again. Surely a lot of new
collaborations, marketing, and
partnerships were born on that
day.
Materials
Materials were in no short supply
either. The corporate business
community especially the organizer
and sponsors such as idBBN,
BearingPoint, Accenture,
Csolutor, Deloitte, L&T
Infotech, Tieto were all there
with each having good looking
professionals manning their booths
and answering questions from
guests.
Highlight Topic and Speaker of the Day
Oracle Social Cloud: The What, Why and How on Social Media:
Delivered by Morten Voss Jorgensen, the Social Media Sales Leader
for Denmark and Finland. Great speaker and intelligent presentation!
The highlight of his presentation could be summarized as impact of social
media (using his Hilton Hotel customer service experience) and
measurement of ROI. For him, ROI is broad when talking about the gains
of investment in social media by businesses. ROI or CEOs should not
solely focus on the monetary rewards it brings in the short term. It
basically involves a lot of incentives/rewards that cannot be physically
measured but by the changes it brings to the business in terms of
improved patronage, brand awareness, building a close relationship with
customers and so on and so forth. ROI’s benefits come both directly and
indirectly and requires time for any measurement to be realistic.
He summed up by giving three take home points for all: Talk Business,
Start the Right Way, and Quantify and Justify.