1. PROJECT 1: Analyzing clickstream data
On a Web site, clickstream analysis (sometimes called clickstream analytics) is the process of collecting, analyzing, and
reporting aggregate data about which pages visitors visit in what order - which are the result of the succession of mouse
clicks each visitor makes (that is, the clickstream).
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2. 1. Loading the data files into HDFS

3. 2. Starting the new Beeline shell (hive-server 2)

4. 3. Creating new database – alabs_db

5. 4.Creating and loading HIVE table – users

7. 5. All 3 HIVE base tables – omniturelogs, products and users created

8. 6. Content of HIVE script – webanalytics.sql

9. 6. Using webanalytics.sql, omniture and webanalytics tables are created

10. 7. Creating omniture2 view

17. PROJECT 2: Sentiment
Analysis/Opinion Mining
Sentiment analysis (also known as opinion mining) refers to the use of natural language processing, text analysis and
computational linguistics to identify and extract subjective information in source materials. Sentiment analysis is widely
applied to reviews and social media for a variety of applications, ranging from marketing to customer service.
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18. 1. Loading the data files into HDFS

19. 2. Content of twitter_conf.conf file

20. 3. Executing the TwitterAgent flume agent using twitter_conf.conf file

21. 4. Twitter data moved to HDFS

22. 5. Content of tweets.sql file

25. 6. Executing tweets.sql to create tables and views for analysis

26. 7. Tables and views for analysis are created

27. Tweets ID sentiment

28. PROJECT 3: Lending
Club Loan Analysis
Lending Club is a US peer-to-peer lending company. Lending Club operates an online lending platform that enables
borrowers to obtain a loan, and investors to purchase notes backed by payments made on loans. Lending Club is the
world's largest peer-to-peer lending platform.
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29. 1. Loading the data files into HDFS

30. 2. Content of loan_analysis.sql file

33. 3. Tables and view created using loan_analysis.sql

39. PROJECT 4: HVAC
Temperature Analysis
HVAC (stands for Heating, Ventilation and Air Conditioning) equipment needs a control system to regulate the operation of
a heating and/or air conditioning system. Usually a sensing device is used to compare the actual state (e.g. temperature)
with a target state. Then the control system draws a conclusion what action has to be taken.
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40. 1. Loading the data files into HDFS

41. 2. Content of sensor_analysis.sql file

43. 3. Tables and view created using sensor_analysis.sql

46. PROJECT 5: Upsell Analysis
Upselling is a sales technique whereby a seller induces the customer to purchase more expensive items, upgrades or other
add-ons in an attempt to make a more profitable sale.
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47. 1. Sample data

48. 2. Content of upsell_analysis.sql file

49. A
B
C

50. 3. A
What is A doing?
• Concatenates first name and last name to a single field – name
• Assigns each customer a category
• Calculates the total amount spent by the customer in each category
• Order customers by the total amount spent in descending order

51. 4. B
4.1 What is B doing?
• Extracts name from A
• Each customer is assigned his respective categories using COLLECT_LIST() function which converts
multiple rows to a single row of array datatype
• Each customer is assigned his respective amount spent on those categories
• Calculating the overall total amount spent by each customer on all categories
• Evaluating the recommended category for each customer as per the amount spent per category

52. 4.2 Sample data of B

53. 5. Sample data after C

54. PROJECT 6: Web Logs’ Analysis
An access log is a list of all the requests for individual files that people have requested from a Web site. These files will
include the HTML files and their imbedded graphic images and any other associated files that get transmitted. The access
log (sometimes referred to as the "raw data") can be analysed and summarized by another program.
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Tableau Link

55. 1. Accessing apache access logs using flume
1.1 flume.conf
1.2 Extract web logs’ data using the following command:
/usr/lib/flume-ng/bin/flume-ng agent –n source_agent –c conf –f /usr/lib/flume-
ng/conf/flume.conf

56. 2. Sample log data

57. 3. Moving log file to HDFS

58. 3. PIG script – log_processing.pig
3.1 Content

59. 3.2 Execution

61. 4. Creating HIVE table on the processed log data