An overview of Nike in the form of case study. Presented by: Amol Patil Sagar Sonawane

2. • BEAVERTON, OREGON, UNITED STATES
• FOUNDERS BILL BOWERMAN PHIL KNIGHT
• STOCK PRICE: NKE
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3. • Advertising
• Internet, email, broadcast
• Sponsorship

4. • Indirect advertising
Reebok in Atlanta Olympics
Advertising through players
Hitting racquet on shoes
Lying on floor after scoring a point

7. and more

8. Athletic Shoe Market Share (2000)

10. • Ignored footwear for ladies
 Reebok took the market

11. • Appointed Michael Jordan as brand ambassador • Launched Air Jordan

12. • BBC documentary in 2001
 Child Labour in
Indonesia
• Australian tv channel video
Violation of Labour Laws in
Malaysia

13. • Sponsorship
• American football
• Athletics- Mo Farah
• Indian cricket team
• and more
• NBA uniform and apparel deal
• Nike signed an 8-year deal with the NBA to become the
official apparel supplier for the league, beginning with the
2017–18 season.

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• 12-24

15. OPPORTUNITIES:
• Customer use of company’s
products change from athletic
purpose to a fashion item
• Development of international trade
(GAAT and NAFTA)
•General demand for
clothing/footwear for leisure
activities continues to increase
• Growing e-commerce’s positive
effect since one of company’s
competitive advantages is Internet
sales
•Women demand for athletic
footwear and clothing is increasing
significantly
THREATS:
• Competitors which copy company's
business model (high value branded
product manufactured at a low cost)
•Reebok's strong presence with 204
factory direct stores
•Adidas-Salomon AG, top European
competitor
•PUMA available at cheaper rate
• The impact of foreign currency
fluctuation and interest rates
• Labor and political unrest in the
suppliers countries
• Cost orientated customers vs
company’s higher-end market.

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• HTTPS://EN.WIKIPEDIA.ORG/WIKI/NIKE,_INC
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