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Business expansion in new zealand
- 1. IN NEW ZEALAND BUSINESS EXPANSION Safayat Hossain Kibria ID-12007019 Presented By: Meghna Corporation's
- 2. 1 Company Overview PESTLE Analysis Business overview in NZ 3 2 SWOT 4 Table of Content 2 Recommendations 6 Entry Mode 5
- 3. Company Overview • Meghna Corporation is the largest Bicycle Manufacturer & Exporter. • Primary business is bicycle manufacturing • Bangladesh’s largest bicycle exporter • The company has been involved in the bicycle industry for the past 38 years. • Meghna has a production capacity of 900000 bicycles yearly. • It exports bicycles to the UK, Ireland, Belgium, Germany, Denmark, Sweden, Netherlands, Italy, Finland, Spain and India. 3
- 4. Secured Business friendly Stable Business overview of New Zealand Ease of doing business New Zealand ranks among the top five countries in the world for ease of doing business(world bank) Safe for investment International Finance Corporation (IFC) rank New Zealand first in the world for protecting investors and starting a business Stable environment for business Politically safe and stable for doing business and new investment Business friendly Policy New Zealand has laid out a welcome mat for foreign direct investment, offering incentives,rewards and a stable business environment. Comfortable
- 5. 201 0 201 6 201 7 201 8 201 9 100 75 50 25 0 Transport for work Moret han 44,000 Kiwis use cycling as their main means of travel to work, figures from Statistics New Zealands bikes Leisure Pursuits Cycling is one of New Zealand’s top leisure pursuits, it’s in the top five. New Zealanders have always loved riding bikes for leisure Government support The Government is investing more money than ever before in cycling infrastructure Why this country is best in our targeted industry According to the New Zealand Transport Agency, cycling is now the fastest growing mode of transport in several cities and towns across the country. Figures from Stats NZ show $92 million worth of bicycles were imported into New Zealand from various countries in the year to June 2019
- 7. Political Environment • Politically safe and stable for investors and businesses. • Ranks highly Internationally for its governmental transparency • Low level of corruption • Government supports for business. Economic Environment • Economic stability • strong GDP growth of 4.9 per cent in last year • unemployment fell to a record low of 3.2%. • Low Inflation rate • Good consumption habit for products Social Environment • The total population of New Zealand is around 4.9 million • Cycling is one of New Zealand's top leisure pursuits • More than 44,000 Kiwis use cycling as their main means of travel to work Legal Environment Environmental Factors PESTLE ANALYSIS • New Zealand ranked No1 (out of 190 nations) in the World Bank's 'Ease of doing business' in 2018 • Generally welcomes foreign direct investment • No payroll tax & A wide range of free trade agreements • New Zealand is one of the top holiday destinations in the world • Biking, hiking, kayaking, rich marine life are some of the attractions and activities that captivate tourists
- 9. Entry Mode Exporting ✔Stats NZ show $92 million worth of bicycles were imported into New Zealand from various countries in the year to June 2019 – that’s just over 256,000 individual bikes. ✔We already exporting our bicycles to the UK, Ireland, Belgium, Germany, Denmark, Sweden, Netherlands, Italy, Finland, Spain and India since 1999.
- 10. Recommendation Lower costs, expertise and a strong focus on customer needs should be considered Building brand awareness; finding the right partners and channels The New Zealands market is mature and can be tricky.
- 11. THANK YOU