Health Articles

1. Exercise Products:
4 Ways to Overcome
Your Prospect’s
Objections
By Heather Robson,
Freelance Copywriter
This article was originally published in The Golden Thread.
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Let’s face it. People don’t like to exercise. Some dislike it more than others,
but almost everyone feels like they should exercise … but they just don’t
want to. So you have to be prepared to overcome all of their negative
associations when you’re writing for the exercise industry. Here are four
strategies to get your prospect ready to make a buying decision.
1. Use words that resonate positively. One of the first things you
should do is establish the kind of language you plan to use in your
promotion, and then be consistent. Try to avoid words that have a
negative connotation – like “exercise.” Instead use positive (or even
neutral) words – like “workout” or “conditioning.”
2. Focus on benefits rather than features. This is hardly original
advice, but it’s especially important in this industry. The features of
your exercise program may very well include hard work and sweat.
You don’t want to sell those features. You want to sell more energy, a
slimmer waist, and a healthier heart.
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3. 3. Call on the power of the average Joe. Endorsements are great.
Even better is a before-and-after story – especially one with before-
and-after pictures – from someone who fits right in with your target
audience.
4. Create a powerful guarantee. Reaping the benefits of exercise
takes time. So encourage your client to offer a more-powerful-than
usual guarantee with his program. If, for example, your client usually
offers a 30-day guarantee, encourage him to extend it to 60 days. This
shows your prospects that you have confidence in the program, and
puts to rest fears that they won’t have time to determine if the
program will work for them.
Find more powerful ways to write compelling salescopy for the health
market.
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the next level please visit www.ProCopyWritingTactics.com
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