Ginesys value proposition

Value Proposition for Apparel Manufacturing Industry
Rockstar
HYDERABAD
PREPARED BY:
SACHIN PILANIWALA
GINNI SYSTEM LIMITED
Plot No: 21,
Adi Shankarar Street,
Thirumoolar Colony,, Anna Nagar (West)
Chennai – 600 040
Mobile: 09380446576
Ph: 044 65181820
www.ginnisystems.com

Table of contents
1. GINESYS Profile & Vision Statement 3
2. GINESYS POS Benefits & Features 4
4. GINESYS Success Story 5
5. Services & Support 6
6. GINESYS Product Up Gradation 8
7. Training & Development 9
8. GINESYS Network 10

VISION STATEMENT
“TO ACHIEVE GLOBAL LEADERSHIP IN RETAIL SUPPLY CHAIN SOFTWARE THROUGH
OUR HAPPY AND RETAINED CUSTOMERS, RELATIONSHIP-DRIVEN CULTURE AND
FAIRNESS IN DEALING WITH ALL STAKEHOLDERS”
What our vision means to us:
Global Leadership: GINESYS aims to be a global company, creating products that are
regarded as top of their line internationally
Retail Supply Chain Software: We are a domain specialist. It is our clear focus on this
specific area that gives us the deep domain expertise to create differentiated solutions
Happy and Retained Customers: We believe that as long as we ensure our customers are
happy, we will be on the right path. The best proof that we are doing that is seeing our
customers stay with us for a long time.
Relationship-Driven Culture: We believe in building trust-based and long-lasting relationships
with all our stakeholders – customers, employees, vendors and investors.
Fairness in Dealing: We ensure a completely fair and honest approach in dealing with all of
our stakeholders, at all times and under all circumstances.

COMPANY PROFILE
Who are we?
GINESYS is a leading provider of specialized software solutions for the retail supply chain from
manufacturers to retailers. Starting in Kolkata in 1999 by our four founders, we have grown to a
150 people company in 2010 that has more than 5000 installations across industry verticals.
Our 10 years of industry experience in the retail supply chain and deep domain knowledge of
software systems that helps us offer our customers a complete suite of solutions for all parts of
the retail supply chain from manufacturing to retail. We are a gold partner to Oracle and our
solutions are customized to the needs of the complex Indian environment.
What we do?
We build industry-specific solutions for the retail supply chain. Our approach is always
consultative and customer-centric, ensuring we are helping our clients solve their real business
problems.
Our products address the needs of all players in the retail supply chain. We work in all the major
verticals of the retail industry including Apparel & Lifestyle, FMCG, Food & Grocery, Jewelry &
Luxury and Electronics & Household. Our key products are:
GINESYS POS for Point of Sale Management
GINESYS ERP Solution for Enterprise Automation
Apart from these products, we also offer ERP consulting services on the Oracle EBS module for
the retail supply chain.
Verticals we work in
Apparel & Lifestyle
FMCG, Food & Grocery
Jewelry r& Luxury
Electronics & Household
Needs we fulfill
Manufacturers
Wholesalers & Distributors
Retailers
Point of Sale (POS)
Our products
GINESYS Enterprise Core
For Retail & Manufacturing
GINESYS POS for Chain of
Stores

How we do it?
Our approach to business is one of transparency and trust. We work as consultants with our
customers addressing their business problems. It is our 5-Star Value Add framework that
ensures we always exceed our customers’ expectations:
1. Accelerate Growth: There are multiple challenges in a high growth environment – need for
additional man-power, difficulty in managing multiple sites and losses due to lack of control. At
GINESYS, we understand this and our solutions are especially designed to help our clients grow
faster. They enable easier management of multiple locations, provide intelligent business reports
to improve decision making and help lower man-power investments.
2. Expand into new business models: As businesses grow, they invariably need to expand into
new business models – these can be new store formats or new types of transactions e.g.,
consignment sale, sale or return. But this also means added complexity in managing different
type of business models. GINESYS products have been developed keeping in mind these needs
and work seamlessly across different business models. So you never have to worry about “how I
will manage this?” when an attractive opportunity presents itself.
3. Improve profitability: At GINESYS, we see ourselves solving business problems and not just
providing IT solutions. So each of our products has specific modules designed to help you
improve your profitability. Through GINESYS, you can capture significant value in areas like
procurement cost, production efficiency, pilferage reduction, inventory management, sales
promotion optimization, etc.
4. End-to-end integrated solutions: We know that our clients today want to focus on their core
business and minimize the overheads of managing other tasks. This is why GINESYS has taken
care to build end-to-end solutions that provide complete integration of all the business functions
across multiple sites of our client’s supply chain. They get all the necessary business intelligence
and reporting for their entire supply chain in one place.

5. Lower cost of ownership: Our relationships with our clients is not one-time but for a life time. So
we take a long-term view when designing our solutions. We ensure that we lower the total cost of
ownership of our solution to the extent possible. Our software is continuously upgraded as per the
emerging industry trends, our implementation time is up to 80% lower than other international
software and our excellent service support ensures a hassle-free ownership experience.
Our Alliances
At GINESYS, we believe in building alliances and nurturing them. It is this partnership approach that has
seen us bring the best of global technology and solutions to our customers. GINESYS is a gold partner to
Oracle and a technology partner to Microsoft.

CORPORATE CHRONOLOGY
Started in 2000 as a young enterprise, GINESYS has had an exciting journey to becoming a
leading player in India’s retail supply chain software. The graph below gives the highlights of our
journey:

CEO’s Message
When the retail revolution started in India a decade ago, we felt that the retail industry needed a
technology partner who understands their business and can create solutions designed
specifically for them. That is how the idea of GINESYS emerged. Today, we are proud to say
that GINESYS is India’s leading software solutions company for the retail supply chain having
done 5000+ installations across India. As the Indian retail continues its journey from being semi-
organized to organized, GINESYS products help our customers make this transition in a
systematic manner.
At GINESYS, we take pride in building long-term client relationships and ensuring fairness in
dealing with all stakeholders. This is the reason we have set our vision on achieving global
leadership in retail supply chain software. We believe that as long as we ensure value addition
for our customers, we will be on the right path. We have a consultative approach to each client
engagement where we focus on solving their business problems.
GINESYS products address the needs of all players in the supply chain - manufacturers,
wholesalers, distributors and retailers. We have worked in all the key retail verticals including
Apparel & Lifestyle, FMCG, Food & Grocery, Jewelry & Luxury and Electronics & Household.
Going forward, GINESYS is looking to strengthen its position in Indian retail industry by
expanding to new verticals and initiating its expansion to international markets. With the launch
of .NET based front-end release of GINESYS we expect to further enhance our customers
product experience and provide them a world class solution.

APPAREL & LIFESTYLE
Sub-Segments: Men’s wear, Women’s wear. Kid’s wear, Sportswear, Footwear, Accessories
The apparel & lifestyle segment of the retail industry is unique in terms of its dynamics and
challenges.
The fashion industry has a short life-cycle and many of the products are seasonal in
nature. Moreover, the market trends can change significantly from one season to
another depending on customer choices. Many of these changes are driven by regional
taste and preferences, and are hard to predict or plan for.
As a result, on an average, only 20% of the portfolio of products might be fixed or core
items, while the remaining 80% keep on changing. This makes the manageability of
replenishment a challenge. Moreover, the number of SKUs is very large given
differences in color and sizes and the definition of an SKU is mostly broad.
The supply chain for this segment is unique as it is very long and the time from
manufacturing planning to order delivery can be as high as 6-9 months. This makes the
planning efficiency very important so that the products can be made right in the first go
and re-work minimized.
All this means that this segment requires a robust and comprehensive software solution that can
manage the above complexities in an easy and seamless manner. GINESYS’ products provide
an end-to-end solution for all these challenges right from manufacturing till Point-of-Sale (POS).
The special features of our product are specifically designed to meet the above requirements of
Apparel & Lifestyle segment
Comprehensive and robust production planning that incorporates each component of
the production cycle - raw material, process, jobber, WIP stock, finished goods,
invoices. This detailed planning also helps identify bottleneck areas that can then be
addressed to improve performance
Integrated replenishment planning that ensures that the right quantity is purchased at
the right time at the right price from the right vendor
Life cycle of fashion products

Ability to design a complex product portfolio – assortment planning that can be done
brand-wise, department-wise, range-wise, style-wise, etc
Seamless integration of all modules in the system from Point of Manufacturing to
Point of Sales, providing an integrated system for managing all supply chain
activities
GINESYS products for Apparel & Lifestyle segment:
GINESYS POS for Point of Sale management
GINESYS Retail for Retailers
GINESYS Enterprise Core for Wholesalers and Distributors
GINESYS Production for Manufacturers
GINESYS Finance for Accounts
GINESYS Enterprise Solution for end-to-end business integration

GINESYS SUCCESS STORY
In the last 10 years of its presence in the industry GINESYS have proven to be one of the best Solution
providers for the retail industry. Most of the customers acquired have been retained by the company for
long period that speaks volume of our commitment and service to our customers.
Some Statistics that supports our claim to be one of the best in the Industry are as:
Customer Name City Industry Using
GINESYS
Kolkata Apparel Since 2001
Kolkata Apparel Since 2002
New Delhi Apparel & Lifestyle Since 2004
New Delhi Hyper Market Since 2004
Indore Apparel & Lifestyle Since 2004
Ahmedabad Apparel & Lifestyle Since 2004
Chennai Hyper Market Since 2004
Kolkata Apparel & Lifestyle Since 2005

New Delhi Apparel(Saree) Since 2005
Ahmadabad Apparel Since 2005
Jodhpur Hyper Market Since 2006
New Delhi Apparel Since 2006
Faridabad Department Store Since 2006
New Delhi Saree Wholesaling Since 2006
New Delhi Saree Wholesaling Since 2006
Chennai Apparel and Lifestyle Since 2007
New Delhi Apparel and Lifestyle Since 2007

New Delhi Foot Wear Store Since 2007
Mumbai Apparel and Lifestyle Since 2008
Noida Apparel Since 2008
Hyderabad Apparel Since 2008
Hyderabad &
Bangalore
Apparel and Lifestyle Since2008
Kolkata Apparel and Lifestyle Since 2008
Indore Super Market Since 2008
Delhi Designer Wear Since 2008
Mumbai Beauty Product Store Since 2009
Guwahati Hyper Market Since 2009

New Delhi Varity Store Since 2009
Vadodra Apparel and Lifestyle Since2009
New Delhi F&V Cash & Carry
Store
Since2009
New Delhi Super Market Since 2009
Kathmandu, Nepal Department Store Since 2009
New Delhi Foot wear Stores Since 2009
Goa Sanitary Store Since 2009
Gurgaon Designer Wear Since 2009
Noida Designer Wear Since 2010
Reach mobiles
Chennai Electronics Since 2010
Mumbai Jewelry Since 2010
Mumbai Jewelry
Since 2010
Mumbai Jewelry
Since 2010
Mumbai Jewelry
Since 2010

Mumbai Apparel and Lifestyle Since 2010
Gurgaon Furniture/Interiors Since 2010
Coimbatore Apparel and Lifestyle Since 2010
Kolkata Apparel and Lifestyle Since 2010
Ludhiana Food products Since 2010
Gurgaon Designer Wear Since Jan
2011
Delhi Designer Wear
(NewMan India)
Since Feb
2011
Tele Talk
Delhi Electronics Since April
2011

Mumbai Jewelry Since April
2011
Delhi Lifestyle Since May
2011
Ranchi Handloom/Apparels Since May
2011
Delhi Electronics (Apple
Stores)
Since May
2011

SERVICES
ERP Consulting
GINESYS brings its unique combination of industry expertise and domain knowledge to offer a
few specific ERP solutions:
GINESYS integration services
We can help our customers with the integration of their GINESYS Point-of-Sale (POS) or Retail
product with any existing third-party ERP system they are working with – Oracle, SAP, etc. We
have already successfully implemented GINESYS POS along with SAP and Oracle EBS. So you get the
advantage of the GINESYS front-end features without disrupting the legacy system at your
back-end. This helps you get the maximum value out of your existing investment.
.
Managed Services
Many of our clients, for whom IT is not an area of core competency, want to outsource the
management of their IT systems including the GINESYS systems. Leveraging our expertise and
experience in retail supply chain, we enable the application management at client’s end. We aim
to provide our customers the best of both worlds - control and flexibility over their information
systems and avoid the pain of running them.
GINESYS resources will be deployed full-time with our clients and take care of their IT
outsourcing needs that include software management, application management, database
management, business intelligence and reporting services. We would provide all support related
to GINESYS products including patch updates, training on usage and implementation of new
features.
Following are the specific services we provide:
- GINESYS application management
- GINESYS integration with third party
- Database management, performance and tuning
- Database backup management and disaster recovery
- Help desk for end users
- Patch updates / software up gradations
- Training on product usage
- Adapting GINESYS software to emerging business change

SUPPORT
GINESYS looks at each of its customer relationships as a long-term partnership. We ensure
that we are there for you whenever you need us. Our technical support team offers friendly,
high-quality, responsive technical support to licensed users of our products. An annual
maintenance contract is available for purchase to owners of licensed GINESYS products.
GINESYS offer two kinds of support to its customers:
Product support: The product support services offers telephonic and web support
through our skilled staff of technical analysts for problem resolution and bug reporting
Update Services: The update service provides the client with the right to product
updates and maintenance releases and patches released during the subscription period.
To deliver this support, we have created a Centralized Help Desk System that can be reached
through email, online tickets, phone or live chat. We have our core R&D team based out of
Kolkata supporting this Centralized Help Desk System.
R&D center (Kolkata)
Centralized Help Desk
Live Chat Email Online Ticket Phone

The phone access can be done on the following numbers:
New Delhi
(for North, West)
Kolkata
(for East India)
Chennai
(For South India)
Monday to
Saturday
(11 am – 6 pm)
91-11-2616-2038 /
2619-2316
91-33-3296-7581 / 2283 -
5192
044 – 65181820
Sunday, Public Holidays and non-office hours (6 pm – 11 am)
Support response time is based upon SLA terms as per AMC policy
Escalation Process
To ensure satisfactory resolution of all customer issues, GINESYS follows a clear and
structured escalation process. The first stage of escalation is automatically managed within the
Centralized Help Desk system. If the issue is still not resolved, it can be escalated to senior
management.
Support
Engineer
Technical
Designer
Head of
Support
Technical
Head
COO/CEO
Centralized Help Desk’s Internal Escalation
Automated escalation Process depending on criticality
Further Escalation
Email:

SOFTWARE UP GRADATION
GINESYS is committed to provide world class software to its customer. Retail being a dynamic industry
requires regular adding of features and processes that helps the customer to smoothly conduct its
business.
Tax environment changes, new marketing methodologies for pushing sales, enhanced customer services
and POS experience, reducing the product life cycle etcs are some of the most important areas of
concern for today’s Retailers. At the same time decision making tools in the form of reports and dash
boards that can help management take decision on crunch situation needs regular addition of features
to the software. Any software failing to do this is sure to perish in this competitive market.
GINESYS provides auto update facility to the customer where they can update new releases directly
through internet. New features, customer centric requirements and market trends are captured by
GINESYS executives and forwarded to the R&D team who after analyzing the requirement brings out
patches to meet the need of the industry in the most comprehensive and simple ways.
In the last year alone GINESYS have developed more than 200 new releases that were required by
various customers across the country.
For details please visit our Blog at:http://www.ginnisystems.com/blog/category/releasenotes/

TRAINING & DEVELOPMENT
Sensing that with increase in customer base the demand for GINESYS trained man power will also rise
and unavailability of man power will not only hamper customer operations but also Ginesys growth.
ATC is a program launched by GSL to develop a pool of manpower well trained on GINESYS Retail
Products. GINESYS provides Authorization to various Education centers who are interested to
incorporate Papers on GINESYS Products in their course curriculum and train candidates on Retailing
Technologies. Ginesys Certified Professional (GCP) certification will be provided to candidates passing
the centrally conducted examination by GINESYS.
With the dream of providing trained manpower to the customers on demand GINESYS launched its first
Authorized Training Center in Chennai that will start operations in August 2011.
GINESYS Authorized Center
Location: Chennai
CPP Soft Solutions
No: 75, Nelson Manikan Road,
Cholaimedu
Chennai – 94
The company is planning three more centers in major cities like Hyderabad, Bangalore, Cochin within
the next one year.
GINESYS CERTIFIED PROFESSIONAL
GINESYS ATC GCP001
POSM001
(POS Manager)
SCM002 (Supply
Chain Manager)
SM003 (Store
Manager)
GA004 (Ginesys
Administrator)
RE005 (Retail
Environment)

GINESYS NETWORK
GINESYS plans to develop a network of Business Partners who along with GINESYS can be the pillars for
providing Sales, implementation and Support services in every city of India.
In the first phase GINESYS plans to empower one partner in every city earmarked by the management as
the most critical.
Chennai Office
Plot No: 21,Adi Sh ankarar Street,
Colony, Anna Nagar (West)
Chennai – 600 040
Ph: 044 65181820
Mobile: 09380446576
Business Partners
Integrate Technologies
No. 2, Mandakeni, No. 70, Sri Balaji Nagar, Padi
Kupam Road, Anna Nagar (West)
Chennai – 600 040
Ph: 9840011994
Adsonic Solutions
No. 13, Ramanathan Street, T Nagar
Chennai – 600 017
Ph: 9841051061
Hyderabad
Business Partner
Excellent Technologies
# 12-2-835/1/D/1, First Floor, Opp. M M Hospital,
Mehdipatnam,
Hyderabad – 500 028
Ph: 9985365566
LVB Infosystems
Vijayawada
Ph: 08123313569
Bangalore
Business Partner
AMI Infotech
No. 48, 7th
Cross, Pai Layout
Hulimavu Main Road
Bangalore – 560076
Ph; 9886916578
Delhi Office
38 Mohammedpur, 1st
Floor,
Africa Avenue Marg
New Delhi - 110066
Mumbai Office
Office No. 38-W, 2nd Floor,
Apeejay House, Nr. K.C.
College,
Church Gate, Mumbai –
400020
Kolkata Office
KB-22, Salt Lake City, 8th Floor
(Near Charnock City)
Kolkata - 700091

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