2. Road Map to achieved sales Target.
• Measure sales activity:
• Monitor pipe Line :
– Review sales goal in every day & set goals and action for the next day
depending on how the day went.
– On Friday or Saturday, review the week & set goals and action for the
next week.
– Review Goals with a goals partner in once per week.
– Once per month, meet with a small group of people to review what
you are doing & what you will do in the next month.
– Once per Quarter, review progress towards annual goals.
– Once per year, set target for next year.
3. Conti……
• Improve close rate .
• Reduce the length of sales process.
• Increase average sales.
• A line with Pipe who can bring leads.
• Ask for more referrals.
• Don’t accept “No” at the fist time.
• Prospect consistently.
• Have fun.
4. Discount strategies
• Package or Bundle Stoke: In Festival Day like Replic Day,
Diwali , Independent Day.
• Quantity Discount : On our Company Foundation Day.
• Value Added offer : Ex. NPK fertilizer with 1 Kg water
soluble fertilizer free.
• Seasonal or Periodic Discount :
• Lucky draw coupon/coin in bag/ Travelling trip for farmer or
Retailer.
5. Advanced Technology
• Manual Irrigation Bucket or watering cans.
• Automatic , Non Electric Irrigation using bucket & ropes.
• Drip Irrigation :
• Sprinkler Irrigation :
Ex: Egypt technology
• Center Pivot Irrigation :
6. Sales Promotion Activity
• Poster of Presentation like striker, Pamphlet
• Hoarding Board
• Pre Campion and Post Campion
• Farmer Meeting
• TV Ad For Branding
7. • Fertilizer use : In Wheat , Paddy, Maize, Pulses,
Sugarcane, Vegetable Etc.
• Location : Gujarat
• Sales target 50 Crores during the financial year.
Example : For NPK fertilizer sales in Gujarat
8. Months 2017-18 Schemes For NPK
1st April Quantity Discount like 5 % or 10% on M.R.P With
Door to Door Delivery
May 1 Quantity Discount like 5 % or 10% on M.R.P With
Door to Door Delivery
10 Crores
June Door to Door Delivery
July Quantity Discount like 5 % or 10% on M.R.P With
Door to Door Delivery
August 2 Quantity Discount like 5 % or 10% on M.R.P With
Door to Door Delivery and Package or Bundle
Discount
25 Crores
(Kharib Crop)
September Door to Door Delivery
October Lucky Draw with Package or Bundle Discount
November 3 Lucky Draw with Package or Bundle Discount 15 Crores
(Ravi Crop)
December Lucky Draw with Package or Bundle Discount
January Door to Door Delivery
February 4 Quantity Discount only for 15th Feb Foundation Day
GSFC. Ex. 1 Bag with
5 Crores
(Zaid Crop)
31st March Door to Door Delivery