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Screaming
Frog
KNIME
22.11.2019 @SabTheLa // @Jonnyblacklabel22.11.2019 @SabTheLa // @Jonnyblacklabel
Ziele dieser Session
22.11.2019 @SabTheLa // @Jonnyblacklabel22.11.2019 @SabTheLa // @Jonnyblacklabel
22.11.2019 @SabTheLa // @Jonnyblacklabel
22.11.2019 @SabTheLa // @Jonnyblacklabel
22.11.2019 @SabTheLa // @Jonnyblacklabel
*
Who dis?
22.11.2019 @SabTheLa // @Jonnyblacklabel22.11.2019 @SabTheLa // @Jonnyblacklabel
22.11.2019 @SabTheLa // @Jonnyblacklabel
Sabine Langmann
SEO Consultant
@SabTheLa
hello@sabine-langmann.com
22.11.2019 @SabTheLa // @Jonnyblacklabel
Johannes Kunze
Senior Consultant &
Partner
@Jonnyblacklabel
johannes.kunze@gettraction.de
22.11.2019 @SabTheLa // @Jonnyblacklabel
Folien:
bit.ly/SF-Knime-2019
22.11.2019 @SabTheLa // @Jonnyblacklabel
Cases
22.11.2019 @SabTheLa // @Jonnyblacklabel
22.11.2019 @SabTheLa // @Jonnyblacklabel
22.11.2019 @SabTheLa // @Jonnyblacklabel
22.11.2019 @SabTheLa // @Jonnyblacklabel
22.11.2019 @SabTheLa // @Jonnyblacklabel
Fahrrad.de
22.11.2019 @SabTheLa // @Jonnyblacklabel
Ablauf
22.11.2019 @SabTheLa // @Jonnyblacklabel
1: Nutzerspezifisches Crawlen
2: Datenaufbereitung
3: Ab zu KNIME/Data Studio
22.11.2019 @SabTheLa // @Jonnyblacklabel
Nutzerspezifisches
Crawling
22.11.2019 @SabTheLa // @Jonnyblacklabel
22.11.2019 @SabTheLa // @Jonnyblacklabel
22.11.2019 @SabTheLa // @Jonnyblacklabel
22.11.2019 @SabTheLa // @Jonnyblacklabel
22.11.2019 @SabTheLa // @Jonnyblacklabel
22.11.2019 @SabTheLa // @Jonnyblacklabel
22.11.2019 @SabTheLa // @Jonnyblacklabel
22.11.2019 @SabTheLa // @Jonnyblacklabel
Unsere Xpath-Funktion:
//span
22.11.2019 @SabTheLa // @Jonnyblacklabel
Unsere Xpath-Funktion:
//span
[@class=
"price-sales"]
22.11.2019 @SabTheLa // @Jonnyblacklabel
Unsere Xpath-Funktion:
//span
[@class=
"price-sales"]
/text()
22.11.2019 @SabTheLa // @Jonnyblacklabel
Unsere Xpath-Funktion:
normalize-space(
//span
[@class=
"price-sales"]
/text()
)
22.11.2019 @SabTheLa // @Jonnyblacklabel
22.11.2019 @SabTheLa // @Jonnyblacklabel
22.11.2019 @SabTheLa // @Jonnyblacklabel
22.11.2019 @SabTheLa // @Jonnyblacklabel
22.11.2019 @SabTheLa // @Jonnyblacklabel
22.11.2019 @SabTheLa // @Jonnyblacklabel
22.11.2019 @SabTheLa // @Jonnyblacklabel
ETL
Extract, Transform, Load
22.11.2019 @SabTheLa // @Jonnyblacklabel
Crawl
• Screaming Frog
• Aufgabenplanung
/ Cron
ETL
• Automatische
Datenaufbereitung
Speicherung
• Persistente
Speicherung
der Daten
? ?
22.11.2019 @SabTheLa // @Jonnyblacklabel
Quelle: https://www.knime.com/
22.11.2019 @SabTheLa // @Jonnyblacklabel
Quelle: https://www.knime.com/
22.11.2019 @SabTheLa // @Jonnyblacklabel
22.11.2019 @SabTheLa // @Jonnyblacklabel
22.11.2019 @SabTheLa // @Jonnyblacklabel
22.11.2019 @SabTheLa // @Jonnyblacklabel
File Reader – Einlesen von Dateien
Dateipfad
Trennzeichen der CSV
Besitzt die CSV
Überschriften?
Spaltenname
umbenennen
Datentyp der Spalte
ändern
22.11.2019 @SabTheLa // @Jonnyblacklabel
 Sehr simpel Daten zu
speichern
 Sehr günstig & schnell
 Daten mit KNIME schreiben
& lesen
 Daten mit GDS visualisieren
22.11.2019 @SabTheLa // @Jonnyblacklabel
Crawl
• Screaming Frog
• Aufgabenplanung
/ Cron
ETL
• KNIME
• Cron
Speicherung
• Google
BigQuery
22.11.2019 @SabTheLa // @Jonnyblacklabel
Crawl
• Screaming Frog
• Aufgabenplanung
/ Cron
ETL
• KNIME
• Cron
Speicherung
• Google
BigQuery
22.11.2019 @SabTheLa // @Jonnyblacklabel
22.11.2019 @SabTheLa // @Jonnyblacklabel
Blogbeitrag →
gettraction.de/seokomm2019
Github →
gettraction.de/seokomm2019-github
22.11.2019 @SabTheLa // @Jonnyblacklabel
22.11.2019 @SabTheLa // @Jonnyblacklabel
22.11.2019 @SabTheLa // @Jonnyblacklabel
22.11.2019 @SabTheLa // @Jonnyblacklabel
22.11.2019 @SabTheLa // @Jonnyblacklabel
22.11.2019 @SabTheLa // @Jonnyblacklabel
Möglichkeiten
22.11.2019 @SabTheLa // @Jonnyblacklabel
SEO Monitoring Aufgaben
Mit BigQuery nur einen SQL entfernt
Welche Title haben
meine Mitarbeiter seit
dem letzten Check
geändert?
22.11.2019 @SabTheLa // @Jonnyblacklabel
SEO Monitoring Aufgaben
Mit BigQuery nur einen SQL entfernt
22.11.2019 @SabTheLa // @Jonnyblacklabel
SEO Monitoring Aufgaben
Mit BigQuery nur einen SQL entfernt
22.11.2019 @SabTheLa // @Jonnyblacklabel
Preisentwicklung eines E-Bikes
Welches Fahrrad die höchste Ersparnis?
22.11.2019 @SabTheLa // @Jonnyblacklabel
Preisentwicklung eines E-Bikes
Welches Fahrrad hat am meisten Rabatt
bekommen?
22.11.2019 @SabTheLa // @Jonnyblacklabel
22.11.2019 @SabTheLa // @Jonnyblacklabel
22.11.2019 @SabTheLa // @Jonnyblacklabel
22.11.2019 @SabTheLa // @Jonnyblacklabel
22.11.2019 @SabTheLa // @Jonnyblacklabel
22.11.2019 @SabTheLa // @Jonnyblacklabel
22.11.2019 @SabTheLa // @Jonnyblacklabel
Kuriositäten
22.11.2019 @SabTheLa // @Jonnyblacklabel
22.11.2019 @SabTheLa // @Jonnyblacklabel
Noch ein Weihnachtsgeschenk gesucht?
Wie wäre es mit einem Whiskyfass mit Gravur…
22.11.2019 @SabTheLa // @Jonnyblacklabel
Noch ein Weihnachtsgeschenk gesucht?
Wie wäre es mit einem Whiskyfass mit Gravur…
22.11.2019 @SabTheLa // @Jonnyblacklabel
Keine Sorge!
Die XXL Weihnachtssocke
gibt es noch für schlappe
999,98 €
22.11.2019 @SabTheLa // @Jonnyblacklabel
Preise
Rabatt
Jetzt zuschlagen!
E-Bike Preise fallen vor Weihnachten.
44% Rabatt
22.11.2019 @SabTheLa // @Jonnyblacklabel
Learnings
22.11.2019 @SabTheLa // @Jonnyblacklabel
1
Screaming Frog kann weit
mehr als "nur" SEO: Xpath &
Regex sind nützliche Skills.
22.11.2019 @SabTheLa // @Jonnyblacklabel
2
Spar dir händischen Aufwand.
Automatisiere alles, was geht!
KNIME hilft dir dabei.
22.11.2019 @SabTheLa // @Jonnyblacklabel
3
BigQuery & Crawl Exporte
gehen gut zusammen! Du
bekommst ganz neue
Möglichkeiten.
22.11.2019 @SabTheLa // @Jonnyblacklabel
Weiterführende Links
Custom Extraction:
• https://www.pmg.com/blog/how-to-use-xpath-in-screaming-frog/
• https://uproer.com/articles/screaming-frog-custom-extraction-xpath-regex/
Automatisierung:
• https://www.screamingfrog.co.uk/seo-spider/user-guide/general/#command-
line
• https://opensourceseo.org/automating-screaming-frog-using-batch-scripts/
• https://searchengineland.com/how-to-run-screaming-frog-seo-spider-in-the-
cloud-in-2019-317416
KNIME:
• https://www.knime.com/
• https://forum.knime.com/
• https://hub.knime.com/
22.11.2019 @SabTheLa // @Jonnyblacklabel
That’s it!
Fragen?
bit.ly/SF-Knime-2019
johannes.kunze@gettraction.dehello@sabine-langmann.com

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Screaming Frog ♥ KNIME: SEOkomm 2019