When is the right time to start thinking about content marketing? Yesterday! 93% of B2B marketers use content marketing and 58% of them have plans to increase their budgets this year, according to a study by contentmarketinginstitute.com 93%. But how to do it right? And what expectations are realistic when it comes to content marketing? Which are the weak points in your strategy and what are you missing? This presentation is for:
People who can’t decide if they need content marketing.
People who are just starting or who are in the process of creating a content marketing strategy.
People who are already implementing a strategy but are not sure where it is going.
Anyone interested in digital marketing.
What you will learn:
Which are the biggest misconceptions about content marketing.
Where does content marketing stand in the mix.
Small and not so small mistakes most people do.
Additional factors you are missing that hinder your strategy.