The document discusses the findings of a study about people's beliefs in greatness and vitamin usage. Key findings include that over 80% believe they are destined for greatness and want to live to at least age 70, while 1/3 want to live over 100 years. However, only 1/3 currently take vitamins. The document suggests making vitamins more fun and engaging for users, such as through gamification, personalized recommendations, or creative packaging. It proposes that if vitamin companies embraced these ideas, it could help more people achieve their goals of being greater.

1. A Case for Great

2. In a mildly scientific research study I conducted
with 50 people between the ages of 19 & 62, I
uncovered some interesting findings:

3. 80%+ believe
they are destined
for greatness.

4. And,
all but 4 asked
want to live to age 70+.
1/3 want to live over a century!

5. But, only 1/3 said they took vitamins :(

6. Remember when
taking vitamins was
great fun?
They do. 80% said they wished vitamins were as fun
as they used to be when they were young.

7. Maybe it
wouldn’t be
that hard to do.
Yikes!

8. What
if?

9. Your One-Daily came in a branded “Pez” dispenser?

10. What
if?

11. An app played matchmaker with people and pills?
Mary, you need
a healthy heart
Here you are.
Omega-3

12. What
if?

13. The packaging was fun and told you what it does for you?
Move Beat Think
Glucosamine for bendier joints Omega-3 for a healthy heart Sam-e to help you remember

14. + + ++ + ++ + ++ + ++ + ++ + +
I guess what I’m trying to say is that people want to be
great and vitamins could help them be greater, but they
don’t seem very great. Maybe it’s time for us to start
looking at vitamins as more than a chore or a daily bore.
It’s time to make the process of getting to the pay-off as
gratifying as the pay-off itself. It shouldn’t be too hard to
do, just look at the sea of sameness in any vitamin aisle.
We should add a ‘+’ to the whole vitamin world. I
wonder what a vitamin company would look like if it
took its vitamins? Let’s make that.