This presentation is prepared bye during an internship under Prof. Sameer Mathur at IIM Lucknow

3. To make
sales
promotion
strategy for
Company’s
Hair-care
Products
UK Stores.

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9. 1

10. 2

11. 3

12. What to chose ?

14. AIM

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20. 
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26. 
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27. •
•
•
•

31. Associated Hair-Care
Celebrities &
Brands

33. 
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47. 
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48.  Worldwide
presence.
 Markets over
500 brands and
2,000 products
in all distribution
channels.
 Advertising
pioneer.
 Holds 5% share
of U.K. hair care
market.

55. 
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56. • The profit per product is 0.81£
• Per day profit= 300*0.81£ =243£
• For total December= 243*31days =7533£
3 for 2
• The profit per product is 0.67£
• Per day profit= 170*0.67£ =113.9£
• For total December= 113.9*31days =3531£
GWP
• The profit per product is 1.10 £
• Per day profit= 150*1.1£ =165£
• For total December= 165*31days =5115£
Coupons

57. 0
50
100
150
200
250
300
350
3 FOR 2 GWP 50P OFF
Better Visual Analysis
sales during the
promotional period = % of sales that would have occurred
without the promotion.
% of sales would be to Boots
shoppers that would not have otherwise purchased a hair-care product from Boots
during the promotional period.

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